Creators are getting full on assaulted by brands to move to their owned influencer communities and adopt their new affiliate links now. How do you cut through the noise on the LOUDEST day in creator history??? Give them a sales asset that shows that you want to use this chaos as an opportunity to partner more deeply, and that you went as far as generated a co-branded shop for them to make platforms transitions as easy as possible on their pockets. (Pictured is an example from Voile Chic, a new @creatorcommrce customer, thanks to the work Rabii and team are doing). We’ll give out a 30 day trial to anyone who’s looking to dial in a social commerce strategy in this confusing time.

Excited to be kicking off the year by launching Buttah Skin’s co-selling program — powered by @creatorcommrce . Buttah’s a special brand uniquely positioned to crush it in social commerce with their melanin-focussed skin care line. In an industry that’s faced aggresive expansion, saturated with one-size-fits-all marketing, they are digging in with creator’s who uniquely represent the skin types Buttah’s product line was developed for. On their co-branded landing pages shoppers will get to see stories & products recommendations from creators that represent what it means to take care of melanin-rich skin, in a way never seen before.

TikTok ban or not, let’s remember why Shopify exists: it’s an owned platform. Meaning you own the customer data, you can port that data elsewhere, you have majority control over the rules of the road there. This TikTok situation wouldn’t feel as scary if every brand had half, or even a fifth or their affiliate strategy powered by owned toolsets. Hoping for the best everyone, but @creatorcommrce has your back if you want an easy & attractive way to pull creators back into an owned program over time.

Shopify store credit is all the rage, and excited to now have support for it as apart of our co-branded shop setup incentive. 🎉🪸 Context: In CreatorCommerce brands have flexibility on how they want to rollout their co-branded shopping pages to affiliates. They can auto-generate them and set affiliate links to redirect to them, OR they can require affiliates to 'onboard' in which they can go through a process of curating products, tagging content, and applying their identity to the storefront. While we see that majority of invited affiliates will setup their own pages if asked, more can be done to drive action & time-to-setup... Now, brands can set an incentive to reward affiliates with Shopify-native store credit when they put skin in the game and customize their pages. 🤝 Collaboration at it's finest!

Thrilled to be announcing a new partnership - centered directly on how Enterprise brands can better build out high-performing, OWNED social commerce strategies. Say hello to the new GRIN x @creatorcommrce integration 😎 Why am I excited? Because we're solving one of the biggest pain points in creator marketing today: return on investment (i.e. sales generation) and generic affiliate links just aren't going to get us to that next stage. The numbers don't lie: • Top creators receive 10+ brand partnership requests a week • Traditional affiliate links are seeing declining consumer engagement & link competition • Brands are struggling to stand out in the noise & make their collabs standouts beyond just throwing more cash & discounts at them Folks love to say that creator marketing should be about BRAND, less about SALES. In an ideal world, that's true. But this isn't an ideal world, this is a world where direct response funnels are snatching up customers who would have eventually thought about your brand later... Like with most things, the answer is in the middle. That's why we're introducing co-branded shopping experiences that transform basic affiliate links into personalized shopping destinations. So that direct response affiliate marketing can hang in a healthy balance of fostering conversion, while doing so in a more authentic, and brand-supportive way. Here's what this means for brands & creators: 🎯 For Brands: • Use a top-tier platform for recruitment (GRIN), paired with a platform for sales outcomes (CreatorCommerce) • Stand out in crowded creator inboxes • Drive higher affiliate conversion through personalized experiences & funnels • Increase creator retention & affiliate lifetime value • Cleaner attribution & automated discount handling 💫 For Creators: • Showcase your personal brand alongside products • Offer unique shopping experiences to your audience • Build equity in the collaboration • Participate in ongoing curation campaigns This isn't just another integration – it's a reimagining of how brands and creators collaborate. We're moving beyond basic affiliate marketing into true partnership territory.

Excited to be rolling out 1906 as one of the latest brands to embrace co-selling with both their influencers & B2B partners. Their strategy to enable folks to promote & monetize their THC + CBD infused products is supporting their momentum while also keeping them compliant. (Integrated with Goaff Pro for affiliate recruitment and payouts)

The golden opportunity 🏆 for the next decade of affiliate marketing is HOW can you personalize your program for not just 1, but dozens of affiliate personas. The past decade has been the ground work for the founding types of affiliates brands should be working with: from publishers to customers to modern affiliates (those with audiences on social media). What's next? Continued expansion into B2B affiliate partners, new social networks, podcasts, newsletters, blue collar professionals. Issueing affiliate links broadly won't be enough. To activate each persona a brand works with you're going to need strategy: - What messaging resonates? What channels are better for activating each persona? - What is the best way for that affiliate to reach their audience? QR code? Embedded UI? Live stream? Personal links? - What is a compelling & authentic shopping funnel for that audience? Should it be branded around them? or should you brand wrap them? - What retention strategies will they best respond to? These are the tough questions brands need to answer to keep their affiliate programs growing & competitive in the future. #affiliatemarketing #creatorcommerce #creatoreconomy #coselling

A fantastic offer for affiliate/influencer campaigns. Ditch the traditional discount for BFCM and throw in a free gift for influencer purchases. DM if you want help!

Seeing Northern Lights over Manhattan was a pretty novel experience. I took a picture, I shared it, I brought it up in small talk. Now, ask yourself, what are you doing to create the same outcome with your affiliate experiences?