
Designer turned PM at @tebiplatform. 20 yrs for Microsoft, Dell, Booking. New dad, so every tip saves time. Building Baba, a one-handed newborn log in SwiftUI.
Amsterdam
Joined May 2020
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13 years ago, Apple asked a question that hits me harder today than ever:
If everyone is busy making everything, how can anyone perfect anything?
Every day, I see a world flooded with effortless AI slops. I’m realizing that to build something truly great today, you need a level of focus the world has never demanded before.
It feels like trying to write a quiet, beautiful song in a room full of loud noise.
For engineers, the the middle of the stack is a trap now. Move up or move down.
Either you move up towards the user. Taste, empathy, knowing what to build. Become the design engineer. AI makes building cheap, so judgment becomes the job.
Or you move down towards the platform. Security, reliability, scale. When things break, someone has to be accountable, and that someone won't be an agent anytime soon.
Stay in the middle and you’re fucked; turning well-specced tickets into code, is exactly where AI will eat your breakfast, lunch and dinner.
On b2b tools: I think most software is designed for the person who buys it, not the person who uses it. In a busy restaurant during rush hour, I like watching staff going full Guitar Hero on a screen. Every extra tap costs them seconds they don't have. If the owner loves the demo but the waiter hates the screen, the product is not good yet.
I have been revamping my website and added a little builder game to it (because why not?). It now has live weather and location data, so the time of day and weather match your live location. And yeah it’s pouring quite hard here.
Look how the sea reflects the moonlight 🌒🌊
More to come! Suggestions always welcome!
We believe voice is the most natural way to interact with intelligence, so we created Dessa, the most authentic full-duplex speech model ever built. Talking with it feels like talking with a person…full of emotion, nuance, pauses, and a natural cadence.
block.xyz/dessa
David Notté retweeted
as bad as things have gotten in the past 4 days, they are going to get a lot worse before they get better. security leaders, never let a crisis go to waste: please go to your boards and ask for help right now. not for ai, for the basics. (we need to hold on for ~18 months.)
David Notté retweeted
So excited to release our new app: Zen Garden
A relaxing puzzle trying to rake over 1000 different gardens in a single path.
Every pixel, sound, graphic, animation made using Opus 5.5. All code. This model is insane. Will do another post diving deep into the building process.
David Notté retweeted
Tobi reposted our warehouse.
So we had Claude Opus 5.5 follow one Shopify order from the click to the door.
One of the best uses of @bot for me is to categorise all my @X bookmarks into a private repo so I can have al my coding agents to use that 'one library that saved sometime ago', saves me a ton of time. This is my library bot.
What I added a few days ago, is that every time it adds something to my library, it figures out whether this a skill one of my other bots should learn about; so yesterday I bookmarked @BHolmesDev post about the merge-risk skill, and today my eng bot inherits the skill automatically. A self-learning team of bots ✨
For those of you that are wondering, using @bot on X doesn’t work yet inside of the EU, or maybe never will.
We were chatting in the office the other day how you could see @benjitaylor ‘s fingerprint on the design and interactions of @bot and I think that’s a big part of the reason I love it so much. Thoughtful choices that make using it so addictive and easy ❤️
Most AI products look like a settings page with a chat box. @bot doesn't. You can really see @benjitaylor's hand in it. Fewer options, more answers. That is a design choice, not a model choice. More teams should copy this.
When I joined @TebiPlatform, an old POS screen really surprised me. Every button visible at once. Felt like a cockpit.
My designer brain wanted to clean it up. Progressive disclosure; show less, hide the rest in menus.
Then I watched someone work a dinner rush. 150+ orders a night, and they were fast. Muscle memory. Their finger was on the button before they even thought about it.
What looks like chaos to me is a shortcut for someone who uses it every day.
I thought I’d share my grok bot digest, which has been really helpful to keep in the loop about interesting @bot use cases and gives you a daily digest x.ai/bot/-pSLh59tqErNj2AtsB_…
When I moved from designer to PM last year, I figured the jump would be small. I'd been doing "product work" for years.
I was wrong. Managing a product meant my designer instincts stopped getting the last word.
Polish vs. shipping this week
Craft vs. cutting to what matters
The ideal version vs. the one we can afford
Detail vs. velocity
A year in, I still reach for the designer answer first. The difference is that now I notice.
Something I tell myself almost every day: If we ship today, we learn today.
If we ship next week, we learn next week. That gap compounds. A team that ships weekly instead of monthly doesn't just learn 4x faster. It makes better bets every round after that.
Designer me wanted it right first. As a PM I want it learning first.
Falling in love with @bot every day a bit more. The last week I took a long article tutorial style and had Grok Bot turn it into 120 Duolingo-style micro-lessons.
Every day at 9:00 I get one small task, a streak counter, and it won't count the day without proof.
Day 7: streak 7 🔥
Day 8–10: missed. Three days.
Turns out the perfect system still needs you to show up 🙃










