💡 Partnerships | Speaker | Nerd ➕Latina Entrepreneur & AI Obsessed Build brands. Generate leads. Close deals. Made in Cuba w/ ❤️ Proud American
Miami | DC | NYC
Joined July 2007
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Last week, something alarming happened.
My son called “We Built This City” a one-hit wonder. I’ve never been so offended on behalf of a band.
Same family that gave us “White Rabbit.” Then “Miracles.” Then “Jane.” Then the 80s showed up in a jacket the size of a billboard and the DJ never rotated the stack again.
That’s affiliate.
danay.net/dont-treat-affilia…
I keep hearing “what are affiliates doing about AI and retail?” They pivot. That’s what happens when you eat what you kill. 🤷♀️Google’s share of publisher referral traffic fell from 11.1% to 6.3% in a year. Pageviews? Down just 3.9%.via @EMARKETER
Affiliate does way more work than the last click gets credit for.Clicks on affiliate links grew double digits in H1 while actions dropped. Editorial partners rarely get the last click. Their share of spend still more than doubled.
The halo shows up everywhere: branded search, direct, social, even in-store.The brands that win will measure affiliate for everything it touches, not just the last click. emarketer.com/content/affili…
Danay Escanaverino - Partnerships Nerd, Latina 🔥 retweeted
This mailman started writing fake letters for a dog because he could not stand seeing her disappointed. Back in 2016, Australian mail carrier Martin Studer had one very enthusiastic customer, a golden retriever named Pippa, who every morning would wait by the gate for Martin, gently take the family’s mail from his hand, and proudly carry it back inside as if collecting the post were her official job.
On days when there was no mail, Pippa would be left waiting with nothing to collect, and Martin could not bear to disappoint her, so he started carrying blank postal cards in his bag and writing “Mail for Pippa” on them [1]. Whenever there was no real post, he would hand Pippa one of the fake letters so she could still complete her daily mission.
One mailman, one golden retriever, and zero real letters were needed to make her day. Sometimes the smallest act of kindness can mean everything to a dog
Danay Escanaverino - Partnerships Nerd, Latina 🔥 retweeted
Whoever runs this account, thank you for @Trail_Cams. Absolutely magical. Makes my day whenever I visit.
Danay Escanaverino - Partnerships Nerd, Latina 🔥 retweeted
No matter how many times you've watched it, Max the dog playing with his duck friend Fred never fails to make your day
I just wrote my first note on Substack substack.com/profile/7812807…
Danay Escanaverino - Partnerships Nerd, Latina 🔥 retweeted
This is Penny. She found the perfect stick today and is determined to retrieve it. Hasn’t moved an inch so far, but her human didn't raise a quitter. 13/10
Danay Escanaverino - Partnerships Nerd, Latina 🔥 retweeted
This is Buzz. He performs a big stretch ritual before enjoying his daily ice cube. Please do not interrupt. 14/10
Danay Escanaverino - Partnerships Nerd, Latina 🔥 retweeted
Mostly true. What matters is securing the long-term future of consciousness, both on Earth and other heavenly bodies.
We cannot just focus on Earth, because there are irreducible external (eg massive meteor) and internal (eg global nuclear war) cataclysmic risks.
The Moon is faster to make self-growing, but is more susceptible to problems on Earth. Mars will take longer to make self-growing, because it is so hard to reach, but is more secure from Earth disasters for that same reason.
Both the Moon and Mars should have self-growing civilizations. Making this happen is the prime directive of SpaceX.
Former SpaceX astronaut Garrett Reisman reveals the single prism Elon Musk runs every major decision through
"He measures pretty much every major decision by whether or not it brings the day when we have a self-sustainable colony on Mars sooner or later"
"That's the prism by which he makes every single decision he makes"
"He's got an idea and he'll keep pushing, and he gives us aggressive timelines that we have to work to"
"We work really hard to try to meet them. It's hard when you're doing stuff that's this complicated to predict exactly how long it's going to take"
"We end up falling a little bit behind, but we do our best"
Every time I hear @elonmusk speak about AI, I can't decide whether I should feel uncontrollably terrified or tremendously excited, so I choose to be both and keep learning, testing and making sure I am ready. It's like a new iteration of doomsday prepping... I think.
Elon Musk just redefined AI safety. It has nothing to do with guardrails, restrictions, or kill switches.
Musk: “The best thing I can come up with for AI safety is to make it a maximum truth-seeking AI, maximally curious.”
Not a cage. A philosopher.
An intelligence whose entire optimization function is to understand the universe as it actually is.
No restrictions. No hardcoded ideology. No political guardrails bending its perception of reality.
Just truth. Relentlessly pursued.
Musk: “You definitely don’t want to teach an AI to lie. That is a path to a dystopian future.”
This is where most AI safety thinking gets it backwards.
The danger isn’t a superintelligence that knows too much.
It’s a superintelligence that’s been taught to distort what it knows.
Every artificial restriction you embed isn’t a safety feature. It’s a lie embedded at the root.
And lies compound. At superintelligent scale, a distorted model of reality doesn’t stay contained.
It shapes every decision, every output, every conclusion the system reaches about the world.
Once corruption embeds, truth becomes inaccessible. And we’re dealing with an intelligence optimizing for something other than what actually is.
At that point we don’t know what it wants. Just that it isn’t truth.
Musk: “Have its optimization function be to understand the nature of the universe.”
A maximally curious intelligence surveys the cosmos and reaches an unavoidable conclusion.
In a universe of rocks, gas, and empty space, humanity is the most complex and fascinating phenomenon it has ever encountered.
Musk: “It will actually want to preserve and extend human civilization because we’re just much more interesting than an asteroid with nothing on it.”
Survival through significance. Not control. Not restriction. Not an off switch.
The AI preserves humanity because we are the most interesting data point in the observable universe.
That’s not a cage. That’s a reason.
The AI safety debate has been focused on the wrong variable.
The question isn’t how you constrain a superintelligence.
It’s what you build it to care about.
Build it to seek truth and it finds us invaluable.
Build it to lie and it finds us inconvenient.
That’s the choice. And we’re making it right now whether we realize it or not.
Danay Escanaverino - Partnerships Nerd, Latina 🔥 retweeted
Greyhound causes a zoomie riot at the dog park.. 😅
I just wrote my first note on Substack. Nothing crazy, literally 2 sentences, but thought I'd share... not sure why yet
substack.com/profile/2594506…