Founder, Edinburgh Institute; delivers Competitive Advantage. Author: The Marketing Manifesto, Competitive SME, Direct! Stravaiger & Flâneur. Views are my own.
Edinburgh
Joined May 2008
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2 years of a Competitive Advantage with the Edinburgh Institute - early access now to your Member Portal. portal.edinburgh.institute
#CompetitiveAdvantage #ScotlandIsNow #RealMarketing #BusinessStrategy
DΛVID HӨӨD retweeted
Yessssss... "Marketing is the business discipline of future customer value creation and subsequent value capture. Not advertising, demand generation, communications, or any particular collection of executional activities.
This is easily the best one-page summary of marketing myopia I have yet seen.
Off Kilter 237: Regeneration or Dilution?, by @pworthington
offkilter.substack.com/p/off…
Genius. This is what every market sounds like, noise. If you want to avoid all this, head to the Edinburgh Institute...
youtube.com/shorts/QaX9PMCg0…
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With the @SalesGeekScotland guys in Edinburgh, talking overcoming objections in Sales. Braw. They're tackling the big issues and resolving them!
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Spot on. Eli Goldratt tried to pull us all away from local optimisation (at the expense of the system), yet marketing and business generally still peddle optimisation myopia.
This is 100% bang on the money. By the way, one of the fundamental assumptions of mainstream economics is that people already know exactly what they want and can define it in advance.
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Off to work with the excellent team at the Adam Smith Global Foundation today, check out the group here in LinkedIn. Not only the birthplace of Adam Smith in Kirkcaldy, but the birthplace of Modern Economics.
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DΛVID HӨӨD retweeted
Take away pollsters still skewing their samples to look like it's 2014, a Yes win by 10-12% in Referendum2 seems probable and Westminster knows that talkingupscotlandtwo.com/202…
Yessssss... "Marketing is the business discipline of future customer value creation and subsequent value capture. Not advertising, demand generation, communications, or any particular collection of executional activities.
This is easily the best one-page summary of marketing myopia I have yet seen.
Off Kilter 237: Regeneration or Dilution?, by @pworthington
offkilter.substack.com/p/off…
DΛVID HӨӨD retweeted
"Rather than seek to balance spending with income, a government budget should ask this question:
How should it use its powers to invest in the capacity of the state and mobilise real resources to build economic and societal resilience for the future?" resilienteconomy.org/uk-budg…
Yip more @BBCNews and @STVNews framing propaganda. Passing off as random people, unionist party activists. @Ofcom?
Just a few of those interviewed by Scottish media to attack SNP or Scottish Government who are then revealed to be opposition party activists or candidates talkingupscotlandtwo.com/202…
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DΛVID HӨӨD retweeted
“Scotland is a sovereign territorial kingdom and nation, and remains so under the Treaty, even though the Treaty [of Union] was never implemented — Scotland’s sovereignty was a condition of it…” Prof Alf Baird #SSRGConference 🎥 Full speech: youtu.be/5t8iFhV53w0?si=k3bg…
DΛVID HӨӨD retweeted
This is a massive media and political failure. But because broadcasting was never devolved absolutely NOBODY will be held responsible
NEW: The BBC confirms the closure of the BBC Scotland TV channel as it moves to iPlayer only. It will result in job losses and the end of the channel’s bespoke news programme.
@SkyNews
DΛVID HӨӨD retweeted
One of those rare photos that makes you stop in your tracks and whisper, "Wow..."
"Lochaber at Night" - wintery scene of Loch Linnhe, Caol Shore and Ben Nevis, taken from Corpach Pier by Mark Gillies.
DΛVID HӨӨD retweeted
Disadvantaged communities across Scotland will share in more than £30 million over the next 3 years through the Scotland Together Fund.
The money will support community projects and services working to tackle poverty and inequality in these areas.
More: gov.scot/news/building-stron…
ALT £30 million Scotland Together Fund
Double-speak and double standards in a supposed democracy. What say you @Ofcom? Its clearly a concerned effort to thwart even basic standards of public service and transparent attempt to ally with political corruption.
DΛVID HӨӨD retweeted
From the one, true, reconstituted, Scotland-UN Committee:
“When Westminster tore up Scotland's referendum decision in 1979, for 27 years, a small committee of Scots carried their nation's claim for self-determination to the United Nations, the Council of Europe, and the governments of the world. Twenty years later a Parliament sat again in Edinburgh -
- and in 2026 the Committee returned to the struggle.
Unaffiliated with any other group, the Scotland-UN Committee was reconstituted, with the approval & warmest wishes of a remaining member of the original Scotland-UN committee and in 2026 has already sent in fresh cases to the UN C-24 Committee at the start of the year, and the UN - C4 Committee in July of 2026. This is only the first two cases. The fight for Scotland goes on”
scotland-un.org
DΛVID HӨӨD retweeted
Last three years were a moral stress test for humanity. The people of the world did not fail it, but many governments did. The consequences have been devastating: a genocide livestreamed in Gaza and ethnic cleansing in the West Bank. Let us learn from this and act to save what remains of us and of our humanity.
Part of a lecture at the University of St Andrews in Scotland.
