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I’ve read 20+ books on creativity. I love the topic.
One thing that barely get mentioned is being ready to record your thoughts in detail when inspiration strikes.
Creativity is often fleeting, but if you can trap the essence of the idea when it hits you with the strongest waves, you can revisit it later and refine your thoughts.
Here’s my 5 shortcuts: 🧵
I’m not saying marketing claims are getting out of control but I just read that a WiFi password is being changed as part of a brand refresh.
I wanted to give the people who pick up our bins a bonus for Christmas so I put some money in an envelope and then I thought what do I write on the front of it?
I started with ‘dear bin men’ and I thought what if there are women? So I changed to ‘bin people’ and immediately realised this was insane so I finished with ‘recycling guys’. This is my life now.
Replying to @MotorclaimGuru
@MotorclaimGuru Hey Tim, I wondered if this link ever worked?
Or were there reasons you had to remove the service?
I get sensational headlines attract attention, but if you asked 100 people to guess you the result of this game from the headline, I wonder how many would successfully guess it was 1-1.
5) Build your OWN system.
Success is born on repeated strides, work out what works for you, it will rarely be identical to someone else. Ensure your system requires no extra effort (for you). Congratulations you just formed a creativity habit.
That’s all folks, here’s my breakdown of the last book I read on creativity by a British legend: theantistartup.com/creativit…













