PR consultant - media relations, corporate comms and social media.
Melbourne, Australia
Joined November 2010
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These little things add up to a lot
Got an interview with a journalist coming up? Make sure you have a clear mic/audio connection. That means wired earbuds, not AirPods, and no speakerphone. Better yet, find a quiet space with minimal risk of interruptions, so your best ideas can come through! #prrequest
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For some reason this song came to mind - Midnight Train to Georgia youtube.com/watch?v=s4KZs0mL…
More fascinating stuff by @Timothyjgraham on how Twitter can be gamed - it doesn't take much to get a hashtag trending in Australia. See thread
I see the brand new hashtag "Morrison|Depression" is trending at #4 in Australia right now.
So I collected 3141 tweets and ran some quick analysis...
[a thread]
Spoiler: it doesn't take much to get a hashtag trending in Australia 👀
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"Trending" topics on twitter can be shockingly manipulated - @Timothyjgraham says just 20 Twitter accounts make up *one quarter* of the volume of the "Sack Dan Andrews" hashtag
OK, so the hashtag "Sack*Dan*Andrews" is trending in Australia right now...
A brief thread:
I collected 2,374 tweets containing this hashtag, sent by 959 accounts.
Nearly a quarter of accounts (24%) were created in 2020
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Reputation and trust only becoming more important - the new formula for corporate reputation: managers.org.uk/insights/new… #PR
Agree, challenge with any good release is to distil it into a short and sharp document
PR tip: You don't have to try to squeeze every bit of info into a press release.
The purpose of a press release is to whet the appetite. Include links to more info - but don't jam it all into one 500-word document.
#pressrelease #PRtips #publicity
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You said it @JohnRHewson, the mind boggles...
Morrison’s vendetta against universities is dumb in a clever country where they are a major exporter and employer and sustained Recovery depends on research, technology and brain-based industries - certainly not gas projects that are destined to be stranded assets
This is a great article @PRisUs - finding the story can be one of the most enjoyable and effective aspects of #PR
How PR pros can help humanize a brand with their storytelling skills bit.ly/2XpB0Ha by @PRisUs
No news is... bad news: consumers want more communication from the brands and organisations they trust, not less: agilitypr.com/pr-news/public… #PR
While this article comes from a competitor of the Age, it's sad to see the Age's decline and the increase in sensational reporting which mirrors the worst of 60 Minutes
Agree - much business writing buries the message and makes too many assumptions of the reader.
Can you put a price on poor writing? Try $400B a year.
Why is it so costly? Because wordy, unclear writing can waste people’s time.
The True Cost of Bad Business Writing
buff.ly/3duDGcd @LinkedIn
#writingtips #businesswriting
Any swimmers might enjoy this great article by @jenny_sinclair - it might be a first world problem but am counting down the days! theage.com.au/lifestyle/heal… #swimmingpool
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"Twitter has been engineered to maximize panic. Calm is penalized, panic is amplified." Great words from Seth Godin on panic: Calm also has a coefficient seths.blog/2020/03/calm-also…
Fascinating collection of the best, worst, and weirdest of the random coronavirus emails we are all getting: slate.com/business/2020/03/c… thanks @PRisUs #communications #PR
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