one merge conflict away from enlightenment | growth @quarqlabs | building @askbro_io
Joined August 2023
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day 1 → day 100.
10,000 users.
first 1,000 took us over a month. the last 1,000 took 2 days.
50k+ messages sent. 740k+ products pulled up. 7.3k+ clicks to buy.
team’s growing, @askbro_io's learning, and we’re very quickly running out of table.
the table did not scale. bro did. 🫡
anthropic's backers are reportedly charging a 3–5% fee on top of the IPO price. even a $1.4T company has a delivery fee.
should've asked @askbro_io
Between the price of the PS6/Xbox Helix and AI-driven piracy, I have no idea how the current console model survives.
Are we just meant to stop playing?
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the road outside our office has been dug up for so long i'm starting to think they're looking for the spark we had back in the summer of 2016
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production budget for @askbro_io's latest ad:
moustache: ₹40
balaclava: borrowed
handcuffs: a gamcha
cop: unpaid (@hrsh_ok)
criminal: unpaid, still tied up
used @askbro_io to buy my first TV.
55” Mini LED. 4K. 144Hz.
₹46,000.
apparently the app I work on can also stop me from making a financially questionable TV purchase.
we love product-market fit 📺
the average message people send @askbro_io is 62 characters.
that's not a search query. that's a text to a friend. which was kind of the point of the name.
anthropic's head of security btw
as bad as things have gotten in the past 4 days, they are going to get a lot worse before they get better. security leaders, never let a crisis go to waste: please go to your boards and ask for help right now. not for ai, for the basics. (we need to hold on for ~18 months.)
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Yash retweeted
Amazon is blocking AI shopping agents. Walmart is building APIs for them. Google is bringing checkout into Gemini.
Three tech giants. Three strategies. One question: who owns the shopping journey when AI does the shopping?
The next e-commerce battleground isn't the storefront. It's the agent deciding what goes in the cart 🟢
last month on @askbro_io:
browse only → 2% reach checkout
search only → 22%
chat only → 24%
chat + search → 40%
in agentic commerce it's not gonna be chat vs search. it's chat + search. people want to ask and look.
scariest output in AI right now:
user: cheapest airpods near me?
agent: checked 3 sites, all sold out
tool_calls: []
it never looked. it never asked where "near me" was.
models learn to sound finished. agents need code that checks whether they are. building @askbro_io with one rule in mind: no "trust me bro" without the receipts.
Yash retweeted
almost 1 in 3 people who messaged @askbro_io on sunday led with money. "snacks under 70". "trimmer under 1500". "office trousers, ₹500 tak". "find coupons".
shopping AI demos start with "find me the best X". real users start with what they can spend
about half our new users @askbro_io ghost the AI chat and go straight to search.
valid. nobody wants a heart-to-heart to buy butter.
but when people do chat, messages run 2.3x longer than their searches.
know the item → search
know the problem → ask
know nothing → doomscroll
ALT Poster on Bro green. Headline: it's not chat vs search. it's how sure you are. A small telescope view with crosshairs locked on one star labelled amul butter 500g, captioned: know the item, one point, search it. A dashed line runs to a star map 2.3 times its size, where stars labelled butter, vanilla, maida, sugar, eggs, milk and candles are joined into a two-tier cake, captioned: know the problem, connect the dots, ask Bro.
the busiest hour on our @askbro_io is 9pm. midnight gets almost exactly as many messages as 10am. the quietest hour is 4am, which as far as i can tell is the only time bengaluru actually sleeps
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Yash retweeted
exactly. stores that block agents aren't stopping agent shopping. they're just losing the order to whoever lets the agent through.
multi-store is the default at @askbro_io.
Yash retweeted
seeing this up close at @askbro_io. intent isn't typed, it's browsed. indians browse by category ~3x more than they search.
so an "intent" agent for india can't be a chat box. it has to feel like a shop that already knows you.
@vaibhav9339 spoke to @ET_Marketing about how personal AI agents are reshaping India’s consumer internet. He believes the last decade was a race to win attention, and the next one will be a race to deliver on user intent.
In a world where people increasingly let AI assistants handle tasks, the advantage will shift to businesses that are genuinely better on price, selection, and reliability.
He also sees India’s D2C sector as a particularly interesting space for this agentic AI era to play out. The value of an AI assistant will essentially hinge on real-world actions they can fulfill, whether the order arrives on time, the service professional shows up, the return gets picked up, and so on.
Read Vaibhav’s take on personal AI agents for India: elevationcapital.substack.co…
sale season lesson: people don't need more deal alerts. their phones are already screaming. what they need is someone to tell them which of those deals are fake.
part of the reason why we built @askbro_io
