Our platform helps you discover and target the best places to place ads. We detect and document sophisticated ad fraud schemes.
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Joined June 2020
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Huge day for DeepSee.io - Publisher Intelligence, as our Publisher Research Portal is open to the public! Check out the full thread for video showing it off! Since Q1 we've been running invite-only betas, and the feedback's been great!
marketingbrew.com/stories/20…
New year, new piracy laundering take-down. This time it's a SimilarWeb top 100 site with >500 million visits in November. Their laundering fronts generated over a billion visits in the same period.
deepsee.io/blog/hiding-in-pl…
Despite identifying a single beneficial owner across all the laundering fronts & pirate content directories, the massive number of individual sellers & resellers makes it extremely hard to hold them accountable for the invalid inventory they’ve been peddling for years.
“There is a years-long history, documented by DeepSee, that certain sellers are in the business of monetizing copyright-infringing content. Any SSP that partners with these sellers is at best lacking proper governance and at worst willfully facilitating piracy.“
-@ckane
DeepSee.io - Publisher Intelligence retweeted
an exclusive from earlier this week: the adtech researchers Deepsee have launched a tool that's meant to measure, among other things, how many ads a publisher is cramming onto their site.
marketingbrew.com/stories/20…
This demo walks through the Publisher Research Portal's "Advertising" tab to demonstrate how it reveals the perceived ad-density when visiting a site, and also allows our users to deep-dive into prebid wrappers, modules, and ad-units!
youtube.com/watch?v=OTkP0LN3…
More demos! This one walks you through how our Network reports can be used to understand the communities sites are a part of, and how to identify & remove risky associations.
youtube.com/watch?v=NyUgACFj…
Our goal has always been simple: to provide programmatic advertising pros with scalable, ground-truth, publisher compliance & quality signals at a predictable price. We now have a product that can live up to that goal!
youtube.com/watch?v=8m0t3PkS…
Thanks so much to @Ryanbarwick for writing up his impressions of our work!
This week is a huge milestone, and we wouldn't be here without and our amazing testers & clients, so thank you all!
deepsee.io/
DeepSee.io - Publisher Intelligence retweeted
WOAH
I’ve read about 20% of this so far and but this is serious stuff.
adalytics.io/blog/ads-observ…
“Imagine if a car dealership slapped a Lexus sticker on an economy Toyota and sold it to you as a Lexus.”
Subdomain-specific MFA sites are not new, but when Forbes misrepresented that inventory in auctions as premium, it crossed the line.
wsj.com/business/media/brand…
Despite media[.]net claiming the spoofing was the result of a technical error, the Forbes MFA subdomain is nowhere to be seen now. Not a terrible outcome!
Always a delight collaborating with @AdalyticsHQ to take down fraud and waste!
Turns out you can promote your porn and piracy on @Meta 's @facebook if you position it behind a *.vercel.app redirect.
*WARNING, NSFW IMAGES WITHIN* (just a little)
jumpshare.com/v/PJqR34UeIG3D…
Some example pages with working redirects at time of writing:
facebook.com/profile.php?id=…
facebook.com/profile.php?id=…
Suffice it to say: not all "organic" social traffic is created equal. Hope this can be shut down fairly quickly @Meta
DeepSee.io - Publisher Intelligence retweeted
Everyone in the marketing industry needs a significant wake up call. Turning a blind eye to cheap reach is NOT the answer and frankly none of us are doing anything about it and that needs to change. adalytics.io/blog/ads-observ…
