Depliny

mrbeast quietly launched a channel and achieved 10m subscribers with just 4 long videos. it's his animation channel, Beast Animations. The 7th one he's taken past 10 million. here's what seems to be going on: it's an animated series on youtube, and mrbeast is the main character. so why does it work? my opinion: → every video is an event "I spent $7,000,000 on my animated series." 17m views in 6 days. → the thumbnail bridges two worlds the real mrbeast next to his animated version. The old audience recognizes the face, the new format gets a reason to click. → it's a show(mrbeast lab), not a video an animated series where mrbeast is the hero. A prologue, a trailer, episodes. Every part feeds the next one. the part I find most interesting is that this isn't an easy format that everyone can do. you can see it in the gaps: the first video came out 9 months ago, and the next ones only in the last 11 days. 4 long videos. 10m subscribers. a lot of work behind each one. the videos on screen sit between 2.1m and 20m views. would you rather post 4 videos like this or 40 normal ones?

I couldn't even imagine Jake Paul video in a talking head format, but today it's a reality. in fact, this could really boost his personal brand and build trust with his audience, since he can reveal more of himself as a person to his audience in this format. is the end goal of these videos to sell a product, or is it something on a larger scale?

apple's iphone duo launch hit 3,800,000 people watching live at the same time. here's strategy of every apple's launch on youtube: phase 1: the livestream • 3.8m people watching live at the peak. • 50m views a month later. phase 2: apple's own product videos • iphone duo: 32m views. • iphone 18 pro: 24m views. phase 3: the creators • mkbhd, mrwhosetheboss, dave2d and ijustine all made their own videos about the new iphone. • apple's channel announces the product. The creators tell their audiences what they think. the livestream is the moment. the product videos explain it. the creators convince people. apple understands better than anyone else the power of YouTube for promoting its products.

the worst thumbnail I’ve seen this week got 1m views. can you spot why it's the worst? look at the red graph. the graph should fall from left to right if you match packaging with idea. but it rises. the idea did all the work. imagine what the right packaging would have done to this video.

I'm begging you to make a youtube video with this format: "The ONLY Way to Start ___ in 2027 (For Beginners)" (if your niche isn't already full of it) this format applies to almost every niche.

who’s the best scriptwriter in the game? looking for a great expert for a potential collaboration

first upload... something is happening here

pov: your clients get 11,400,000 views in one year. (and this is only the part I can show) → Joseph | Video Editing: 6.4m → LiveFree FX: 1.7m → Patrik Key: 2.1m → Victor Grubbe: 1.2m the rest of my clients are under nda. if I could show them all, you could easily multiply this number by 10. this isn't one lucky video. it's what consistent work on a channel can do.

the gap between most channels is packaging.

the fastest way to get rich with youtube stop building one channel. red bull runs a network: 30.2m on the main one, then separate channels for motorsports, snowboarding, gaming and many others. look how many channels one brand needs to cover every target audience.

1/10 and 3.1x outlier for @josephsvideo we're crushing it🔥

friendly reminder: start using what has already proven to work

mrbeast launched a new youtube channel 2 months ago. and as far as I can tell, he didn't film a single new video for it. it's called mrbeast clips. 938k subscribers. every video I can see is an hour or longer. here's what seems to be going on: it looks like he takes old videos with a similar topic and stitches them into one long video. so why do it? my opinion: → it gives old videos a second life the footage already exists. the only thing that changes is the package. → one click turns into an hour of watching someone who liked one video gets a whole session instead of a single recommendation. → the titles promise volume "every place on earth." "everything in minecraft." "vs everything." the bigger the promise, the longer the video can justify being. the part I find most interesting is how little of this is new. same footage. same faces. a bit changed packaging. the videos on screen sit between 363k and 1m views. would you do this with your own back catalog?

the part I left out of this story: before Mohammed, the most I'd ever made was $500. over the next 2-3 months, that grew 3-4x. it wasn't just luck that smiled at me 3 years ago. every day I never slowed down and kept improving, through 3 things: 1. real work with Mohammed that improved my skills 2. building my portfolio 3. testing different cold outreach messages literally, I didn't have any days off, and even now I don't have any full days off the first reply opened the door. what I did after it's what made the difference. keep going with what you started and work on your weak spots.

"always make eye contact with the viewer" solid advice, but not always. left: a guy looking straight at you. right: a guy looking at a vial, and it got way more views. here's why the gaze works: 1. the eye does the pointing. we follow where creator looks. You reach the vial before you decide to look at it. 2. it creates a question. what is he looking at? what's in it? you only find out by clicking. 3. it makes the object the hero. eye contact makes the person the story. A sideways look makes the thing the story. 4. it gives the thumbnail a path. face, then gaze, then object. The eye has somewhere to go. use gaze to the object when the object is the promise.