Logo & brand for a tech startup

Brand guidelines for Context(.)dev

Clean brand exploration

New brand identity work for Context.dev

Brand identity for a cybersecurity company

Rejected brand identity concept for a consultation marketplace I did a few months ago

Brand identity an AI customer support software

No BS brand guidelines

Most brands break the moment they are present on more than 1-2 platforms Brand guidelines like these are how a brand remains consistent across various touchpoints

Brand identity for a real estate platform inspired by modern architecture & geometry

Brand imagery exploration

ChatGPT Astra can't beat this brand identity

Nearly every brand identity I've built ends up needing the social media posts / cards And I think I know why. These are the things people can actually picture We see them every day on our feeds So when someone imagines their brand out in the world, this is what shows up in their head first Maybe that's why these are the assets I end up making the most

Good brand identity can make a startup feel like it's a category leader

Most founders tend to overlook brand guidelines They feel it's something they don't really need yet, especially when they're still early stage But even a simple brand guideline can go a long way It keeps your product looking consistent across all your touchpoints And that consistency does more for an early brand than people usually expect

Brand identity for Margin

Brand assets for a bio-AI research lab

Moodboard for Meristem - an AI research lab

AI has changed branding. Now I can just vibe code a small custom tool. It makes custom vector visuals related to the brand in seconds. So I get to try a bunch of options first. Then I pick the best one. Something that used to take days now takes 30 minutes. So it's not really about what you can create anymore. Anyone can create anything right now. The hard part is knowing what should be created. And what to actually choose for your brand. And that's what a good designer does for you.

Reposting this brand identity cause I love it so much