Drew Giovannoli (@drewgio) header
Drew Giovannoli (@drewgio) profile picture

Techstars Alum, Product Marketing Expert in Austin TX, deciding what company to build next.

Austin, TX
Joined August 2010
Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)Photo by Drew Giovannoli (@drewgio)
Your product marketing 2024 goals are likely not only useless but damaging for your team. Let me guess, you either tied them to revenue target 🎯 or you qualitatively tied them to a product launch 🚀 by a certain date. 📆
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Example: Company x is launching new messaging. Level 1 is 80% of sellers are using new messaging in sales calls within 2 months approved by revenue leadership measured via Gong enforced alongside partnership with sales managers
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Level 2 A is messaging matrix against competitors for unique value prop is completed by x date. Level 2 B is messaging is tested in 10 customer interviews by y Level 2 C is complete sales leadership alignment by date Z
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Thank you @Patticus. For the insights that will change my biz, for the lack of ads or paywalls, and for not dumbing it down into just a series of LinkedIn posts. patticus.com/2023/12/16/comp…
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I paid to use @notion for my new small business. I'm the only employee. I shared a page with the leadership team at a client so they could see my work. I meant to add them as guests. Then I received a bill for $522.34 with no warning. I can't get ahold of support. Crushing.
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Had to check if I was listening to @lexfridman at 1.5x, but in fact it was just @pmarca at 1x. Marc's processing on such another level. Gpt6 maybe.
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Question: There's a paradox in deciding what business idea to pursue. You must have conviction in the opportunity while knowing full well that the idea will grow and change. Do you optimize for: -Growing, Ripe, Industry -Problem you believe in -Unique skill set on team -Other?
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Drew Giovannoli retweeted
Bob Iger is back as Disney’s CEO. Here’s what happened. 🧵👇
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Proud to see this! Thanks for giving Rev a try @MegStEsprit
My latest for @PCMag — I’ve spent the last two months reviewing a multitude of transcription services. My favorite was @rev — in fact, I am not renewing my previous subscription service. pcmag.com/reviews/rev
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Social posts laughing at the metaverse & Zuckerberg are lazy. Big change takes risk. Why don't you go build something new? "It is not the critic who counts; not the man who points out how the strong man stumbles --The credit belongs to the man who is actually in the arena"-TR
I believe in this fully
Replying to @ShaanVP
If you work in tech - joining a startup is a bad financial decision. Employee #1 gets 10x or 20x LESS equity a founder gets + takes a salary cut. Big companies pay way more, and have less stress. $$ wise - Start a startup or work at a big co
Good friends share focaccia...
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What up @garyvee. Just took the #1 spot at @veecon for home run derby
Any @AdamBombSquad not able to make it to MN for @veecon and want to share their @steveaoki ticket to hang with the crew?
I've been saving this for @veecon. See you soon @veefriends and my @AdamBombSquad
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Floor Price Matters. I see idealistic counterarguments, but the floor price represents where liquidity is most available due to the highest volume of trading. NFT's are collectibles/art/utility but I think we should also acknowledge that they are a high-risk investment.
Always wanted a Hidden Adam! Somebody left it close to the floor and I felt an obligation. @AdamBombSquad
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