Senior Associate Dean & Temerlin Distinguished Professor, SMU Meadows School of the Arts
Dallas, TX
Joined June 2008
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Joe Phua retweeted
Sometimes really smart people undervalue the other skills they need to solve a problem. s.hbr.org/4tjpXMj
Joe Phua retweeted
AI is creating a mix of anxiety, uncertainty, and excitement among employees, and leaders who ignore those emotions risk undermining adoption.
Your job as a leader isn’t to project positivity. It’s to acknowledge the tension, create a safe sandbox, and reinvest the gains.
Giving employees time to build new skills, experiment with AI, and focus on more meaningful work can help turn anxiety about the technology into greater confidence and engagement.
Here’s how leaders can ease the tension: s.hbr.org/3WqoOqN
Joe Phua retweeted
After a viral video of DJ @johnsummit setting fire to his sixth broken @RIMOWA suitcase, @away named him its “Chief Destruction Officer” and partnered with him on a campaign for its new aluminum luggage. The ad playfully reprises the stunt, showing Summit put an Away suitcase through the flames before declaring it “still good.”
Launching today, the campaign precedes the Oct. 20 release of two new colors, Bronze and Arctic Steel, alongside co-branded bags. Away says the collaboration highlights its rigorous product testing while introducing its aluminum collection to new audiences.
Read more 👉 adweek.it/4BvaIVk
Joe Phua retweeted
The rise in documented mental-health troubles among young people is beyond doubt. About one in six American children currently have a mental-health diagnosis. In “The Anxious Generation,” published in 2024, social psychologist Jonathan Haidt argues that smartphones and social media are largely to blame. His colleague, psychologist Peter Gray, makes a different case in his new book: modern parenting is the problem. At the link in our bio, read more about the debate over what's driving the crisis. Illustration by Josie Norton (@josie.m.norton).
Joe Phua retweeted
Fields with high AI potential may need more domain experts, not fewer, to keep the breakthroughs coming. mitsloan.mit.edu/ideas-made-…
Joe Phua retweeted
How Axe’s marketing is changing as Gen Z guys grow more sophisticated adage.com/ad-age-video-podca…
Joe Phua retweeted
Every brand needs a single, credible rival to study and beat, not the whole category. Choosing one “enemy” forces prioritization and makes competition more disciplined, shifting the focus to where you can win, what winning looks like, and which actions deserve outsized attention.
Read more 👉 adweek.it/4trvEbi
Joe Phua retweeted
As AI shortens the learning curve, employers must ensure that workers are using it to learn rather than as a replacement for foundational skills. bit.ly/3N6EMlL
Joe Phua retweeted
The worry about AI is not that it will unleash Terminators. Instead, it is that, as it helpfully provides companionship, romance and decision-making, AI will also numb some essential element of our humanness economist.com/international/…
Joe Phua retweeted
There are two types of generative AI risk: embedded risks, which are inherent to the technology, and enacted risks, which are related to how it is deployed by organizations. bit.ly/3Nlr6n6
Joe Phua retweeted
Meet Super Bowl LX’s unsung heroes behind some of the biggest ads adage.com/super-bowl/aa-supe…
Joe Phua retweeted
Inside TikTok’s fan-edit frenzy—and how brands like Doritos and Lionsgate are using it to reach Gen Z adage.com/social-media/tikto…
Joe Phua retweeted
Get the full who's who of the new @Omnicom leadership team in our breakdown. bit.ly/3Y0yOEI
Joe Phua retweeted
Icon Brands are never static. They possess a compelling point-of-view and an unyielding restlessness that drives them to innovate, evolving both their thinking and practice to meet the radical changes of today's landscape.
Antonis Kocheilas (@AKocheilas) charts the four vital transitions every brand must make to achieve—and maintain—iconic status in the modern world.
Check out the full piece: okt.to/a9FO4A
Joe Phua retweeted
Artificial intelligence isn’t eliminating most jobs — it’s redefining them. A new study tracked AI adoption from 2010 to 2023 and found that automation tends to reshape tasks, not entire occupations.
Learn more: bit.ly/3W8iQYi
ALT Photo of MIT Sloan Associate Professor Lawrence Schmidt with quote: "Firms that adopt AI don't necessarily need to shed workers; they can grow ... and use workers more efficiently than other firms."
Joe Phua retweeted
Machine learning and generative AI: Which tool should you use — and when?
Learn more: bit.ly/4mIQEY2
ALT An educational infographic titled "Which Artificial Intelligence Tool Should You Use – and When?" It discusses the distinctions between generative AI, focusing on language and ideas, and machine learning, which focuses on generalizing patterns. The bottom includes sources credited to Swati Gupta and Rama Ramakrishnan, and the MIT Sloan School of Management logo.
Joe Phua retweeted
VOICE | " In a world where you can’t control the camera—and definitely not social media—you have to be ready to steer the conversation." bit.ly/40nnZyf
Joe Phua retweeted
Cannes Lions came to a close today, and Dove scored its third Grand Prix for “Real Beauty,” winning the Glass: The Lion for Change. bit.ly/3ZFk5Am
Joe Phua retweeted
The Indiana Pacers and Oklahoma City Thunder took their NBA Finals matchup to Game 7, but just making it this far took each team’s merch, sports marketing, and media to another level. bit.ly/45yEafy
Joe Phua retweeted
🥤 Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal, with a new iteration that makes use of digital tools to further personalize the experience for Gen Z! adage.com/article/marketing-…