Nick is a marketing expert who specialises in growing company value
Cambridge, England
Joined March 2009
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What are the preferred input devices for AI systems? Do they differ from traditional #computerinputdevices? This paper describes what we KNEW about human #computerinput device preference @ResearchGate: researchgate.net/publication…
What are the most important tools to develop a #strategy? Are they the same for #CEOs #managementconsultants, or #MBA students? Here are 12 tools for everyone. @ResearchGate: researchgate.net/publication…
The leadership team's #DecisionMaking in #socialenterprises face the challenge of balancing mission and money - the double bottom line. But their choices will surprise you. @ResearchGate: researchgate.net/publication…
For a review of #UserExperience, performance and preference of computer input devices (#keyboard, #mouse, #trackball, #joystick, #touchpad and four more) access the following paper (with 38 references) @ResearchGate: researchgate.net/publication…
Using behavioral economics Prospect theory to understand the challenge of managing mission and money in social enterprises? Really? Some surprising and significant results @ResearchGate: researchgate.net/publication…
When managing mission and money in social enterprises, decision makers make biased choices. See more at researchgate.net/publication…
#socialinnovation #socialenterprise #socialentrepreneur Which is more important to your enterprise, mission or money? @ResearchGate: researchgate.net/publication…
Why does Prospect theory not explain behavior when we make decisions for people we care about? #Decisionmaking #choicearchitecture #behaviouraleconomics #CJBS @ResearchGate: researchgate.net/publication…
If you need to analyse and present your #PricingData in your #MarketingStrategy or in your #MBA work then consider using the Milner Price Tree and cite the #Cambridge Marketing Review @ResearchGate: researchgate.net/publication…
#Pricing is a cornerstone of #MarketingStrategy . Price Tree Analysis is a strategic tool for visualizing and setting #product or service market prices with clear reference to #competitor prices. 2-page summary of #pricetrees @ResearchGate: researchgate.net/publication…
#socialenterprise #socialinnovation #socialentrepreneur Evidence suggests that management decisions are less rational when we care more deeply about the people we are trying to help. Short conference paper here @ResearchGate: researchgate.net/publication…
#pricing #ProductManagement How do product managers set prices? How do you show your prices vs your competitors? One option is to use a Milner Price Tree simplified on this link. researchgate.net/publication…
Academic reference also available.
#MBA #prices #MarketingTips How do you decide on the right price for your product or service? Is your pricing consistent with you market positioning? Check out the Milne Price Tree @ResearchGate: researchgate.net/publication…
#socialenterprise #cambridge #cjbs #behaviouraleconomics #behaviouralinsights Managing mission and money in social enterprises - what prospect theory tells us @ResearchGate: researchgate.net/publication…
#MarketingStrategy #MarketingTips #growthhacking If you want to understand your future market opportunities, build a model. It may be wrong to start with but with improvements, you will have the tool to outsmart your competitors and win @ResearchGate: researchgate.net/publication…
Mergers and Acquisitions (M&A) - lessons for success @ResearchGate: researchgate.net/publication…
#productmanagement #productlaunch #MBAstudents How do you set the price for a new product? How do you establish a market price. Free 2-page article on price trees @ResearchGate: researchgate.net/publication…
#socialenterprise leaders making #businessgrowth plans are prone to decision biases (but so too are other business leaders making decisions where they care about the people effected). A quick read to make you aware of the risks @ResearchGate: researchgate.net/publication…
Price analysis - powerful way to present competitor pricing and your proposed price positioning. #prices #MarketingStrategy #MBA @ResearchGate: researchgate.net/publication…
Free #strategy handbook for executives and #MBA students @ResearchGate: researchgate.net/publication…