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scaling dtc brands past 7 figures a month with google & yt ads

Joined November 2024
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we've generated $45M for ecom brands with google & youtube in under 2 years if you run an ecom brand and google & youtube aren't 30%+ of your revenue, you're leaving money on the table every single day here's exactly how we fix that: - the full system (search, shopping, pmax, youtube) - the receipts: $50k → $1M/month, $0 → $191k, $52k → $169k/month - live in 3 days, not 30 see it all: ad-imperium.com
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advertorials are a GOLDMINE for any ecom brand running google ads and after generating $50M+ for ecom brands with google ads, i'm giving away EVERYTHING i know about them people don't buy from ads anymore. they buy from people they trust that's why cold traffic straight to a product page bleeds money. price in their face, no trust, no reason to believe you here's what's inside: - the 3 step funnel and what each page's job is - how to write ads that sell the click, not the product - the 6 section advertorial structure + a FULL example written out - fill-in templates for your hooks, ads and advertorial - the exact google search setup: 48 keywords, match types, budget and bidding - the AI prompts i use to find new angles like + comment "ADV" and i'll send you 30 pages of pure advertorial sauce (must be following so i can DM)
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most ecom stores running google ads are COOKED and it's not their ads it's the settings. here are the 9 i fix in almost every account i open: - location on "presence or interest". you're paying for people who only searched ABOUT your country - tax and shipping counted in conversion value. your ROAS is lying to you - enhanced conversions switched off. google is bidding half blind - add to cart or page views set as primary conversions. the algo starts optimising for window shoppers - judging yesterday's ROAS. most ecom accounts have a 2-7 day conversion lag, read 14-30 days - budgets jumped 50%+ overnight. go 15-20% every few days so bidding doesn't relearn - one target ROAS for every product. a 70% margin product and a 25% one don't need the same number - no new customer goal. you're paying full price to "acquire" people who already bought - reading in-platform ROAS instead of blended MER. every channel takes credit for sales it didn't start the first 4 take 20 minutes and cost $0
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if you're doing $30k+ a month and want us to fix these settings and run your google ads for you, grab a time here: calendly.com/amin-ad-imperiu…
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literally the simplest explanation of google ads campaigns you'll ever read explained like you're 12: say google is a giant mall and your store is one of the shops 1. search: someone walks up to the info desk and asks "where can i buy a posture corrector?" and the desk points to you. you only pay when they walk over 2. shopping: your product sits in the front window with the price on it, right where people are already looking. they see what it is and what it costs before they walk in 3. pmax: you hand google all your signs and say "put them wherever the buyers are". info desk, windows, tv screens, mailboxes. google decides everything. great once it knows who buys from you, on a brand new store it's guessing with your money 4. youtube: the ad on the big tv screens around the mall. people didn't come for you, you're interrupting them, but they get to see your product in action 5. demand gen: posters along the walkways people scroll past (youtube, shorts, gmail, discover). the closest thing google has to meta ads 6. display: flyers handed out in thousands of other buildings across town (websites and apps that partner with google) and remarketing isn't its own campaign. it's chasing people who already walked into your shop and left without buying. you can add it to most of these save this for when you launch
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f*ck it, i'm leaking the ENTIRE google search system that's generated $50M+ for ecom brands people literally type what they want to buy. most brands still dump it all in one campaign and wonder why CPC is insane so i recorded the ENTIRE system on youtube and turned it into a doc (the google search funnel system) here's what's inside: → the 4 search layers (top, middle, bottom and conquesting. why mixing them in one campaign burns money) → the problem-cluster top of funnel (targeting the pain, not the product, plus the exact advertorial structure it lands on) → the volume layer (category vs comparison vs transactional keywords, and which page each one gets) → branded search at 95%+ impression share (1 campaign, 2 ad groups, lowest CPC in the account) → competitor conquesting (the 3 keyword angles we use to show up when people search other brands) → the quality score fixes that drop CPC → the daily workflow (impression share, auction insights, ads transparency center and the search terms rule: 10+ impressions + 1 sale = promote) → how search feeds pmax, shopping and remarketing → the full build, start to finish (6 campaigns, 69 keywords, negatives, and every ad written under google's character limits) → bidding + budget rules for every layer → fill-in templates, 6 AI prompts and a 10-step launch plan all built on one real example product (a posture corrector) like + comment "SEARCH" and i'll send you 33 pages of the exact google search system (must be following so i can DM)
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google shows you every ad your competitors are running. for free search, shopping, youtube with the full video, and which countries they're in it's called google ads transparency center how to use it: 1. type in a brand doing 7-8 figures 2. filter to youtube 3. set region to germany (or any EU country) to see the date each ad was first shown. works if they also advertise in the EU an ad running 6+ months is printing pick 3 brands. study what they're running don't clone it. find the angle and improve it for your offer
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just got off a call with a store doing $100k+ a month their ads looked like they were crushing it almost none of it was new customers. google was charging them for people already typing their brand name here's what we found in 20 minutes: - branded and non-branded mixed in one campaign - their pmax was "scaling" on people who already knew them - 200+ products in one asset group, every margin lumped together - 31 disapproved products nobody noticed - shopping titles = just the product name meta is 90% of their revenue. google isn't growing anything that's the trap at $30k+. the dashboard looks good and nothing new is coming in if your store is doing $30k+/mo and google is under 20% of revenue, this is probably you
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google shopping is a GOLDMINE for any ecom brand… but only if you know how google picks who’s product shows up most brands never learn it. they just raise bids and pray so i broke down the ENTIRE algorithm in one video: - how google picks who shows - the 3 ad rank factors - why your feed IS the targeting - the title formula - the title fix that revived a dying product - 3-5 titles per product - pmax vs standard shopping - your bestseller in its OWN campaign - feed errors that make you invisible - testing on $30-50 a day - what kills shopping accounts bookmark it. watch it with your merchant center open
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underrated google ads cheat codes for ecom in 2026: - writing shopping titles from your search terms report - 3-5 title variations per hero product (duplicate the feed) - your bestseller in its OWN campaign - branded and non-branded NEVER in the same campaign - checking merchant center every day (1 disapproval kills momentum) - youtube ads into an advertorial, not a product page - cutting variants that spend with no sales - a standard shopping feeder campaign to find winning titles before pmax - fixing price, stock and reviews before you touch bids overrated: - raising budgets on a broken feed - AI max as your first campaign - "set and forget" pmax
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if i took over your google ads tomorrow, here's exactly what i'd do in the first 7 days: day 1: split branded from non-branded your brand searches make the account look great. i want to see what google is actually bringing in new day 2: rebuild your top 20 product titles from the search terms report. keywords first, brand last day 3: kill everything spending without converting search terms, placements, products. if it's had 2x your CPA and nothing, it's gone day 4: fix your merchant center returns, shipping, support details. google's new checkout inside search needs them and most stores haven't touched it day 5: launch youtube one winning meta ad, one campaign. it did 28% of revenue on our $4.65M account day 6: set the budget controls google just launched tell pmax where to spend first instead of letting it dump money on display day 7: read the data and double down on what moved most agencies take 30 days to "audit" we're live in 3
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if you're starting google ads this year, i'm begging you: - don't launch 10 campaigns. launch one shopping campaign and let it learn - don't copy your shopify titles. write what people actually type - don't touch it every day. 2 weeks before you judge anything - don't leave search partners and display ticked - don't run $10 a day and call it a test - don't sell something nobody searches for - don't scale the day it works. scale the week it keeps working - don't let AI pick your product without checking google trends yourself - don't quit at week 3. that's when most accounts start making sense google rewards patience more than any platform in ecom bookmark this for launch day
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i'm leaking how i'd abuse claude + google ads to go from $0 to $1k a day if i started over tomorrow… no meta. no tiktok. no "build a brand first" just the boring system that's done $50M+ for ecom brands, broken down for complete beginners in one video → how to pick a product people already search for → the only campaign you need to launch first → the settings that burn your first $500 → how to scale once it's working like + comment "1K" and i'll DM it (must be following so i can DM)
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things nobody tells you when you start ecom: - your first product probably won't be the one - most of the work is boring and nobody posts about it - you can't out-ad a product nobody wants - the money's in the margin, not the revenue - improving on a winner beats being original - you'll learn more from $300 of ad spend than 30 youtube videos - consistency beats talent every single time anything i missed
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we took a ecom brand from $0 to $4.65M on google ads in 8 months f*ck it, i’m going to reveal everything the account had zero google data spend went up 82x from feb to aug and ROAS never went under 4 in a single month so i wrote down EVERY move, in the order we made it here's what's inside: → the day 1 split (branded and non-branded kept apart from the start. branded ran at 16.2 ROAS vs 3.99 for non-branded, so mixing them hides everything) → youtube in february, not "later" (the test, candidate, scale rotation every new video goes through before it touches real budget) → the shopping title rewrite (keywords first, brand last, straight from the search terms report. roughly doubled ROAS and the test hit 18x) → why the winner moved from pmax to standard shopping (spend was leaking into display. after the move it held the #1 shopping impression share against 53 other advertisers) → demand gen with plain static images (one image prospecting campaign did $165.6K at 3.02 ROAS in 30 days) → the "super scaler" campaigns (every winning video gets its own campaign and budget. spend went $81.6K to $250K in one month and conversion value went $590K to $1.15M) → the month by month numbers (jan $1.77K → $7.33K. mar $19.9K → $198K. jun $81.6K → $590K. aug $411K → $1.82M) → the 10-point checklist to run it on your own account like + comment "CASE" and i'll send it over (must be following so i can DM)
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if your store's doing $30k+/month and you want us to run this for you, book a call: calendly.com/amin-ad-imperiu…
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i will probably regret giving this one away but f*ck it $7.33K in january. $1.82M in august. same google ads account every campaign, every move, in the EXACT order we made them this doc is a $1M GOLDMINE for any ecom brand that wants to scale on google this Q4 for 24h, i'm sending it to EVERYONE who likes & comments "CASE" on the post below
we took a ecom brand from $0 to $4.65M on google ads in 8 months f*ck it, i’m going to reveal everything the account had zero google data spend went up 82x from feb to aug and ROAS never went under 4 in a single month so i wrote down EVERY move, in the order we made it here's what's inside: → the day 1 split (branded and non-branded kept apart from the start. branded ran at 16.2 ROAS vs 3.99 for non-branded, so mixing them hides everything) → youtube in february, not "later" (the test, candidate, scale rotation every new video goes through before it touches real budget) → the shopping title rewrite (keywords first, brand last, straight from the search terms report. roughly doubled ROAS and the test hit 18x) → why the winner moved from pmax to standard shopping (spend was leaking into display. after the move it held the #1 shopping impression share against 53 other advertisers) → demand gen with plain static images (one image prospecting campaign did $165.6K at 3.02 ROAS in 30 days) → the "super scaler" campaigns (every winning video gets its own campaign and budget. spend went $81.6K to $250K in one month and conversion value went $590K to $1.15M) → the month by month numbers (jan $1.77K → $7.33K. mar $19.9K → $198K. jun $81.6K → $590K. aug $411K → $1.82M) → the 10-point checklist to run it on your own account like + comment "CASE" and i'll send it over (must be following so i can DM)
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if your store's doing $30k+/month and you want us to run this for you, book a call: calendly.com/amin-ad-imperiu…
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