Will (@ecomwill) header
Will (@ecomwill) profile picture

Ecom/marketing

Joined February 2020
Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)Photo by Will (@ecomwill)
The only two party system I care about
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Will retweeted
current AI models tier list: S - Opus 5.5 & GPT-6.1 Sol : insanely smart, fast and efficient... this is my best experience ever with AI, i literally can't complain F - everything else jokes aside, you literally don't need anything else... at this point usage is pretty much unlimited on a $200 plan and if you combine both Claude and ChatGPT subs, you get: - best writing model (Opus) - best designing model (Opus) - best coding model (Opus) - best model and harness at browser & computer use (Sol) - best image generation model (Images-2.5)
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Media buying in 1995: • Book one magazine ad six weeks in advance • Target "women aged 25–54" • Run the same creative for three months • Spend $100k and receive a sales report next quarter • Ask how it performed and get told, "The phones seemed busier" • Celebrate with a three-hour lunch Media buying in 2026:
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OG Ecom mfs have known about this since 2018
GO TO ANY COMPETITOR'S SHOPIFY STORE RIGHT NOW ADD /collections/all?sort_by=best-selling TO THEIR URL. THEIR ENTIRE CATALOG IS NOW SORTED BY ACTUAL SALES. THE PRODUCTS AT THE TOP ARE THE ONES MAKING REAL MONEY. NOT FEATURED. NOT PROMOTED. THE ONES PEOPLE ACTUALLY BUY NOW OPEN /products.json ON THE SAME STORE. EVERY PRODUCT WITH EXACT PRICES. EVERY VARIANT. PRODUCT CREATION DATES. COMPARE-AT PRICES. THEIR ENTIRE MARKUP STRATEGY VISIBLE IN ONE PAGE NOW GO TO FACEBOOK. COM/ADS/LIBRARY AND SEARCH THEIR BRAND NAME. SORT BY LONGEST RUNNING. ANY AD LIVE 60+ DAYS IS PROFITABLE. THEY SPENT $10-50K TESTING TO FIND IT. YOU'RE SEEING THE FINISHED WINNER FOR FREE NOW COMBINE ALL THREE: - BEST-SELLING URL TELLS YOU WHAT THEY SELL THE MOST - PRODUCTS.JSON TELLS YOU AT WHAT PRICE AND MARKUP - AD LIBRARY TELLS YOU WITH WHAT CREATIVE AND IN WHICH COUNTRIES THEIR PRODUCT SELECTION COST THEM $50-100K IN TESTING AND 12 MONTHS OF DATA. YOU READ THE OUTPUT IN 30 SECONDS AND BUILT AN AI PAGE ON THE SAME TYPE OF PRODUCT IN 60 SECONDS THEY DID THE R&D. YOU DID THE RIGHT-CLICK THE URLS ARE PUBLIC. THE DATA IS FREE. THE STORE OWNER IS NEVER NOTIFIED. 99% OF OPERATORS HAVE NEVER TYPED ANY OF THEM
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what a privilege it is to be exhausted by an ambition of your own choosing
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Napoleon's INSANE work ethic: "I am always at work. I work all the time, at dinner, in the theatre. I wake up at night in order to resume my work. I got up last night at two o’clock. I stretched myself on my couch before the fire to examine the army reports sent to me yesterday evening by the Minister of War. I found twenty mistakes in them, and made notes which I have this morning sent to the minister."
The greats study the greats.
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What a privilege is it to wake up and try again
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Gear acquisition syndrome, and how buying (or posting) the thing gives our brain a similar sensation to actually doing it. We must resist
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Will retweeted
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modern culture is run by risk averse corporate parasites & dopamine starved optimization freaks who turned life into a spreadsheet they hate beauty, hate individuality, & flatten anything with personality into sterile sludge for mass consumption to kill your soul right before they replace you with ai & robots it’s a state ran psyop. reject it
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Taste is at an all time low.
2026 in a nutshell:
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The angrier someone gets about your wins, the more you should double down in that specific area. I used to think negative comments meant I was doing something wrong. Turns out it's the opposite, you're getting better and bigger. When you start executing well in multiple areas - business, health, relationships, etc - people who can't manage one thing properly lose their shit because their normie brain just can’t comprehend it. Their anger is more so about their own ability to execute than it is about you. If you're getting hate for succeeding, you're on the right path. I know that sounds cliche but that’s real life. Just say f*ck it and keep moving. The people criticizing your progress are the same ones who gave up on their own goals months ago. It’s just all around mega cope from them. Use their frustration as fuel because it means you're doing something they wish they could do.
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Over the next decade people will gravitate towards the “imperfect” In a world with ai ruining art. Generating perfect sentences, perfect photos, perfect music. There’s no soul The brands that standout will be “imperfect” it will be obvious that the art is by human touch So the next time you want to generate an “ai photoshoot/video/writing” because of the ease. Think twice cause that’s the lamest thing you can do, people want raw and unfiltered creativity more than ever
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you were built to create…the entire point of life this entire realm is built by creators the table. the skycraper. the algorithm. etc. if you’re not creating you’re being created by someone else die creating & building. something
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I will never get tired of how good this outro is
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Cant think of much worse than having an easy life. No perspective. No stories to tell. No reliance on God. Beauty in suffering.
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Van Gogh, oh boy could he write
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the macro skill in life is self esteem, once you stop attacking yourself you can aim towards attacking what you want its actually one of the easiest things to cultivate and one of the easiest to be a problem have to surround yourself with optimistic, high energy ppl who treat you as family, want as much out of life as you do, and back up their words w action might have to exile yourself for a bit to become this type of person for others, but once u get on this its such a drug and you can't lose
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Replying to @geoheaton
@geoheaton saying what needs to be said:
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