WE DID $100k IN 24 HOURS LAST BLACK FRIDAY No ads. No influencers. Just Email + SMS The secret? A weird little system we call "VIP Early Access Method" I broke the whole thing into a PDF: - The game plan - The landing pages you need - The list-building strategy - The campaigns we ran Link in first reply.

You've been making business decisions off a fake number for months and had no idea. A customer opened an email at 4:23am. got charged $63.85 that same evening, off a subscription that was already renewing on its own. the charge had nothing to do with the email Klaviyo still counted it as an order from email. It doesnt check if the two things are connected, it just checks which one happened first So every month your agency shows you "revenue from email" going up, part of that is just existing subscribers getting billed like they always do, with a random open nearby getting credit for a sale it had nothing to do with This is why the number can climb every single month even if your email program is doing nothing new. Rebills alone will inflate it forever, no strategy required The number that actually means something is revenue from new or reactivated subscribers, Rebills excluded. Ask your agency if thats how they calculate it. if they don't have a clean answer, you've been paying for a number that was never built to answer the question you were actually asking

Develop your Head of Ops. Dont hunt for one. Running an email agency isnt corporate enough to hire a title from outside. ours started as a copywriter. became pod manager a few months in. now hes running ops for the entire agency - never posted a job listing for the role - never looked outside the team You grow the person whos already proving it.

Black hat guys to Dubai soon #q4

These animated singing ai ads are cooking for some of our clients We tested the same animated style on emails, and surprisingly they COOKED MASSIVE DONT MISS OUTT

Experience must include Health/Supps Niche

One of our 7-Fig client (MRR) is looking for an Experienced Creative Strategist. Just reply with your experience.

MRR store and not running this flow is hurting you subs build a flow targeting one time buyers only. send it right before their supply runs out, not after offer them a restock sub, not a one time discount. one time discount just gets you another one time buyer. dont ever think of 10% your next order the offer needs to be a long term one. thats what actually converts someone into a subscriber instead of a repeat one-off customer this alone moves your sub rate a lot

Thought this sounded ridiculous until it happened to 3–4 people in our circle including me and ankit. Apparently getting ad accounts banned and then charging the owner to “recover” them is a business model now. The internet remains undefeated😭

we dont use default placed order metric to track attributed revenue. not for mrr brands. build a custom metric that excludes rebills instead. that number actually tells you how good your email system is placed order counts every autoship charge like the email caused it. custom metric only counts what email actually created if your email agency's still reporting off default placed order, they either dont know better or theyre hoping you dont ask

i love ecom wtf crazy popup

klaviyo attributed % is mostly a metric to make agencies look good. not you. not your business. the agency. its easy to inflate, easy to report, and clients love it cause it goes up and to the right. nobody's checking what's actually inside that number.

Most people run the same 4 flows for a $30 supplement and a $300 tool. thats the mistake. Been working with some high ticket clients. heres the order i actually prioritize flows in for something like this: Abandoned checkout first. these people almost bought, biggest opportunity after welcome. but "you forgot something" copy is weak for a $300 item. the emails need to attack the real objections: will it work, is this store legit, how hard is setup, when does it arrive, what if i hate it. Browse abandonment second. high ticket customers browse cause theyre researching, not window shopping. so it cant read like "still interested?" it has to continue the sales argument. someone viewed a product, email 1 shows it doing the actual job better than what they have now. email 2 hits skepticism with proof. email 3 offers if its still needed Site abandonment third, naturally weaker cause theres less intent. instead of selling the whole store i turn it into discovery: ask what problem theyre trying to solve, route them back into a product specific flow instead of a generic "come back" Post purchase is a completely different animal and this is where most people get it wrong. you cant compare pp revenue to welcome revenue for something like this. nobodys finishing a $300 tool and thinking "better order another one." the KPI isnt "post purchase flow made $8k this week." its 60 day second purchase rate, 90 day ltv, cross category purchase rate. the flow has to build toward category expansion, not replenishment most email agencies run the same playbook for every brand. high ticket needs a completely different logic

client launched a week ago. $46k attributed in 7 days, 14% of total revenue. btw not a mrr store heres what we didnt do: a basic popup offering 10% off for an email. what we did instead: zero party data collection on the popup. ask before you email, not after. built 4 different welcome flows off that data instead of 1 generic one going to everyone. rest of the flows aint really new. site abandoned, browse abandoned, cart, checkout, post purchase. everyone has these. whats different is whats inside them. conditional splits based on the same zero party data, not the same 5 emails going to every single person regardless of what they told you. 14% in 7 days. flows werent even fully warmed up yet.

email agencies love flow count. easy to sell, impossible to hold accountable. ask for true attribution instead. watch who has an answer ready

Most agencies would screenshot this and tell you email did 27% of revenue. i'm gonna tell you what this number actually is. $162k attributed. but look at the conversion metric. " New / reactivated Subs. " that's the whole point. we're NOT counting subscription renewals that would've charged anyway. we're not letting klaviyo take credit for money that was gonna come in regardless. this $162k is NEW and REACTIVATED subscribers. real growth. people who weren't paying us before and now are. if i switched the metric to " Placed Order " like every lazy agency does, this number would be way bigger and completely fake. every renewal in the period would get attributed to whatever email the customer happened to open. dashboard would look incredible. mean nothing. and notice the split. the flows are doing the heavy lifting. that's what a real retention setup looks like. the flows print while you sleep and the campaigns are the cherry on top. anyone can inflate an attribution number. takes actual integrity to report the one that's true. your agency's metric tells you everything about whether they're building your business or just decorating a dashboard lol

For dropshipping stores, If you’re not upselling right after the purchase, you’re losing shit ton of money Send a thank you email after 5 minutes of purchase, appreciating them with 10% code. “Add another product and get it delivered together” A/B test this with text based and designed based email

You're overpaying for sure took over a store last week paying $2,300 a month on klaviyo. took me one look to know why. their old agency never cleaned the list. just kept emailing every dead profile, every campaign, while the bill climbed and they did nothing about it. you pay klaviyo by profile count. every dead profile in there is costing you money every month for doing literally nothing. we cleaned it. bill dropped to $1,000. $1,300 saved a month. $15,600 a year. for the one thing they were too lazy to do. and those dead profiles were tanking deliverability too. so the client was paying MORE to get WORSE results. check your klaviyo bill, then ask when your list was last cleaned. if your agency can't answer that, they don't give a fuck about your money

This is the part most ecom guys never get. your customers don't always want cheaper. sometimes they just want to skip the line. we ran a campaign for a client (MRR STORE) last week that made me realize how dumb the " just discount it " crowd actually is. their biggest weakness was shipping times. longer than they wanted. classic thing every brand panics about. most agencies would've said slap a discount on it to make up for the wait. we did the opposite. ran a campaign called " Priority Processing. " for one day only, anyone who orders gets moved to the front of the queue and ships first. no discount. nothing off the price. just access. we turned the exact weakness everyone hides into the offer itself. sent it ONLY to highly engaged non buyers. people who clearly wanted the product but hadn't pulled the trigger yet. here's what happened: $10,606 in new/reactivated subs from one email. to people who were NOT even customers yet. and notice the AOV. $108. these aren't discount hunters. they're buying a premium product at full price and we made them feel like they're skipping the line instead of begging them with a coupon. this is the part most ecom guys never get. your customers don't always want cheaper. sometimes they want priority. exclusivity. to feel like they got access to something the next guy didn't. discounting trains your list to wait for the next sale. urgency built around value trains them to act now. one kills your margin. the other protects it. the weakness you keep apologizing for might be your best angle. you're just too busy reaching for the discount to see it