Proud to help launch @DrinkBODYARMOR sports drink's inaugural 2026 March Madness NIL campaign. Through authentic athlete partnerships, community activations, and social storytelling, we’re helping BODYARMOR build a strong presence across college sports. More to come in fall 2026 and beyond.

🚀 Altius is on the move...

We're launching a new monthly series to spotlight the people behind Altius. First up: @treichwein5, SVP. With 15+ years in revenue generation and deep expertise in third-party relationships, Tyler helps institutions turn partnerships into long-term success. Skips coffee & tea. Never skips Harry Potter.

We're thrilled to be named a three-time finalist for SBJ's Best Places to Work in Sports 2025! ⭐️ This recognition is a direct reflection of the incredible team we've built – a group of passionate, innovative, and dedicated individuals who make our company special. Read More Here🔗: sportsbusinessjournal.com/Ar…

We’re thrilled to announce a 3-year extension with @UGAAthletics! Kim DeCarolis (@KG_DeCarolis) will serve as Altius’ Executive Director of Athlete Commercial Strategy for the Bulldogs and remain on Altius' executive team. Read more: bit.ly/4mqJBCD

Thrilled to support @GoBEARCATS and empower female athletes at the third annual “In Her Likeness” event. Great to see a couple of our brand partners, @RobinhoodApp and @shakeshack, as well! #Bearcats

A productive visit to San Antonio where our partner @NBCSAthletes hosted the Navy All-American Bowl @AABonNBC. The ASP team had the privilege of educating the nation’s top high school football players on NIL and beyond as they begin their collegiate careers.

We’re grateful to be named a 2024 Best Place to Work in Sports by @SBJ for the second year in a row! A huge thank you to our team for their dedication and to our clients for their trust and partnership. Read more: bit.ly/3CAsjB2

Productive trip to Champaign educating athletes on financial management, brand building, and NIL pitches, while engaging businesses in the community to learn about ways to partner with @IlliniAthletics and its athletes.

Kudos to @eholla12 and @reggiecarter45 for leading an introductory NIL education session for all newcomer athletes at @UGAAthletics!

Great work, @madison_dunker, ASP’s NIL General Manager at @muathletics, for playing a key role in this activation between @shakeshack and @MarquetteMBB.

Great visit to Champaign with @IlliniAthletics! Fighting Illini athletes brought the energy and engagement to expand their skillset in personal branding, financial management, and contract negotiations..

We’re delighted to announce the renewal of our GM Program partnership with @GamecocksOnline! With Joe Shepard (@JoeShep8) on campus, we’re excited to continue supporting athletes with identifying and maximizing NIL opportunities at South Carolina. Let’s go, Gamecocks!

Proud to see our team members @carlytower25 and @CelineMangan share insights on NIL and team dynamics at the @BIGEAST Student-Athlete Well-Being Forum yesterday!

Strength in numbers! ASP’s championship-caliber culture was in training camp mode at last week’s company retreat, whether we were heads down in meetings or go-karting around the track.

Valuable time spent in Athens collaborating with @UGAAthletics. Big things ahead for the Dawgs!

Great visit with the @TheIowaHawkeyes this week. Productive discussions surrounding the evolving athletics landscape and strategies to capitalize on program success. The Hawkeyes are well-equipped for the road ahead!

Congratulations to our partners, @GamecocksOnline and the @GamecockWBB team, for winning the 2024 National Championship title in the @MarchMadnessWBB tournament!

Proud to take part in such an impactful event with @GoBEARCATS focusing on women empowerment in NIL and beyond.