Jennifer Coyk 🟧

Amazon has 180 million Prime members in the United States alone, each one paying $139 a year, and Amazon is quietly betting that the overwhelming majority of them will only ever use that membership for exactly one thing: free two-day shipping on packages. Nothing more than that, year after year, renewal after renewal, without a single person at Amazon ever sitting them down and explaining what else that annual fee is actually paying for. One guy knows otherwise, because it was literally his job to know. He worked Amazon customer service for four full years, specifically fielding billing and membership questions, and in that time he personally handled thousands of calls that all circled back to some version of the exact same confused question: "what do I even get for $139 a year, besides shipping?" He told me something last week that should genuinely change how you use your membership starting tonight, not next month, not whenever you remember. "Every single complaint I handled for four years came down to the same 10 Prime benefits nobody ever activates. Not because the benefits don't exist. Because Amazon buries them so effectively behind a shipping-first homepage that most members genuinely never discover half of what they're already paying for, sometimes for years at a stretch, sometimes for the entire length of their membership." Here are 10 Amazon Prime benefits you're already paying for and almost certainly never use 🧵