
Enroll & Pay is a card linked loyalty application integrated with the POS terminal at brick and mortar merchants. #Enrollandpay
Solana Beach, CA
Joined August 2016
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Headed to #MWAA2026 and #RetailNOW!
Don't just watch a demo—experience Enroll & Pay yourself.
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See why embedded loyalty is changing merchant retention.
Brian Booth, Dana Dahms, Jesse Memmel, Dejavoo
#Payments #Fintech #MerchantServices #Loyalty
🤖 Made with AI
Over the past few weeks, our team had the opportunity to attend two very different industry events - the UBS Private FinTech Conference in Napa Valley and the 25th Anniversary SEAA Conference in Miami. Although each event brought together different audiences, the conversations consistently centered around the same challenge. Merchant retention.
Not long ago, conversations about loyalty often began with explaining why merchants should care.
Today, that conversation has changed.
Processors, ISOs, and technology providers already understand that acquiring merchants is becoming more expensive while portfolio retention has never been more valuable. The focus has shifted from awareness to execution.
The question is no longer:
"Should we offer merchant loyalty?"
The question has become:
"What's the easiest way to deploy it across our portfolio?"
Those conversations reinforced what we've believed from the beginning.
Embedded loyalty isn't simply another value-added service - it's becoming part of the modern payments stack.
We're incredibly encouraged by the momentum we're seeing throughout the industry and grateful for the conversations, partnerships, and opportunities that continue to emerge.
We're just getting started.
Enroll & Pay
Retention is the New Revenue
#EnrollandPay #MerchantRetention #PaymentProcessing #FinTech #CustomerRewards #MerchantServices #PortfolioSaver
🤖 Made with AI
Over the past few weeks, we attended the UBS Private FinTech Conference in Napa Valley and the 25th Anniversary SEAA Conference in Miami. Two very different events. One clear takeaway.
The conversations are changing. The market no longer needs to be convinced, organizations already understand the challenge and are actively seeking solutions that drive merchant engagement and build stickier portfolios.
The caliber of companies and quality of discussions validated what we've believed from the start: retention is one of the biggest opportunities in payments.
Grateful for the relationships, excited for the momentum, and proud of what Enroll & Pay is building. The future is bright and we're just getting started.
Brian Booth & Dana Dahms
#EnrollAndPay #MerchantEngagement #SEAA2026 #UBSFinTech #NapaValley #Miami #Dejavoo
Enroll & Pay retweeted
We're heading to Napa for the 9th Annual UBS Private Company FinTech Conference.
Looking forward to discussing the future of payments, merchant retention, AI, value-added services, and customer engagement with some of the industry's top fintech leaders and investors.
The future isn't just processing payments. It's helping merchants keep customers.
#FinTech #Payments #MerchantRetention #AI #UBS
🤖 Made with AI
We're heading to Napa for the 9th Annual UBS Private Company FinTech Conference.
Looking forward to discussing the future of payments, merchant retention, AI, value-added services, and customer engagement with some of the industry's top fintech leaders and investors.
The future isn't just processing payments. It's helping merchants keep customers.
#FinTech #Payments #MerchantRetention #AI #UBS
🤖 Made with AI
We’re excited to share that our team will be attending SEAA 2026 in Miami and, as a proud Bronze Sponsor, we’d love the opportunity to connect while we’re there at Booth #49. Brian Booth, Jesse Memmel, Dana Dahms
We’ll be on-site throughout the event and look forward to conversations around our loyalty platform and how it helps drive stronger customer engagement, retention, and incremental value for merchants.
#SEAA2026 #MiamiEvents #Fintech #LoyaltyProgram #CustomerEngagement #MerchantServices #Networking #EnrollandPay #Dejavoo
🤖 Made with AI
This Memorial Day, we pause to honor the courageous service members who made the ultimate sacrifice for our country. We remember their bravery, their service, and their legacy
Payments is no longer the business. It’s the entry point.
The real money is in: – owning the customer – driving repeat visits – increasing ticket size
If you’re an ISO and you’re not part of your merchant’s growth strategy… you’re part of their expense line.
#Payments #ISO #Fintech #EnrollandPay #Merchants #RewardsProgram #Retention
Headed to LA for the Dejavoo Connect Tour 🚀
Excited to connect with ISOs, ISVs, and payments leaders.
The future isn’t just processing — it’s value-added services that drive real merchant growth.
If you’re there, let’s meet 👇
#DejavooConnect #Payments #Fintech #ISOs #LosAngeles
We’re heading to Fintech Meetup 2026
50,000+ curated meetings.
5,000+ fintech leaders.
All signal, no noise.
If you’re a processor, ISO, or POS — let’s connect.
📅meetings-na2.hubspot.com/bri…
#Fintech #Payments #FintechMeetup
🤖 Made with AI
Heading to Transact 2026? Come hang out with us! Brian Booth, Jesse Memmel, Dana Dahms
Book a meeting here: lnkd.in/g9RX6WQb
#Retention #Embedded #loyalty #Churnkiller #VAS
We'll be hitting the ATL next week for @ETATransact. Let's discuss how we can increase retention with your merchants this year. meetings-na2.hubspot.com/bri…
If your portfolio churn looks like the left side of this chart…
…it might be time for a conversation.
Book here:
lnkd.in/gxzGWkx9
Payments Isn’t Just About Transactions Anymore.
The data is becoming impossible to ignore.
In 2024/2025 disclosures:
Block (Square) reported $7.2B in subscription & services-based revenue, representing ~30% of total net revenue, growing 20%+ year over year.
Toast reported $2.05B in Annualized Recurring Revenue (ARR) in 2025, growing ~26% YoY, driven by software subscriptions and platform services layered on top of payments.
The fastest-growing, most durable revenue in payments is no longer tied solely to processing volume — it’s tied to embedded services, engagement, and recurring value.
Square and Toast didn’t win by processing payments better.
They won by building services into the transaction itself.
The takeaway for the rest of the industry?
It’s this:
➡️ Payments value is moving beyond transactions
➡️ Engagement and services are becoming infrastructure
➡️ Retention and stickiness now define platform strength
For processors, ISOs, and acquirers, the real question is no longer if this shift matters — it’s how to participate without rebuilding your entire stack. One practical approach is embedding engagement directly into the payment flow, an area Enroll & Pay has been focused on as infrastructure, not marketing.
hashtag#embeddedservices hashtag#engagement hashtag#recurringvalue hashtag#iso hashtag#processor
Headed to Inspire 2026 in Kauai 🌺
Brian Booth and Jesse Memmel are looking forward to connecting with leaders across the retail technology and payments ecosystem.
📍 lnkd.in/gP2pXzf2
📅 Feb 1-4
📩 [email protected]
If you’ll be there, let’s find time to connect. Aloha 🤙
Enroll & Pay and Dejavoo are raising the bar.
With the expanded integration now live on Dejavoo Android P line terminals (P1, P3, and P8), ISOs can deploy embedded loyalty in minutes - unlocking recurring revenue, transforming checkout into a powerful engagement engine and therefore reducing churn.
#EnrollAndPay #Dejavoo #EmbeddedLoyalty #PaymentTerminals #ISO #CustomerLoyalty #Pline #ChurnKiller #RecurringRevenue











