Founder of eReleases, the best press release distribution service for startups & small businesses; I also write PR Fuel blog covering PR & public relations.
Baltimore, MD
Joined August 2008
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- Followers28.9K
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An ad says your #business is worth trusting. An independent journalist gives readers a reason to believe it.
On Your Business – Your Next Level, Mickie Kennedy explains why #earnedmedia builds #credibility by turning brands into stories people connect with.
Listen to the full episode: podcasts.apple.com/us/podcas…
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Don't ask AI to write your entire #pressrelease.
On Authentic Business Adventures, Mickie Kennedy explains why it's better to use #AI to refine the structure, quotes and individual sections.
AI is the tool. You're still the #strategist.
Listen now: podcasts.apple.com/us/podcas…
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From a $400 #pressrelease to $10M+ in potential #mediaROI?
On Founders Podcast, Mickie Kennedy shares why the biggest #PR wins happen when distribution leads journalists to create #originalcoverage.
Listen Now: podcasts.apple.com/us/podcas…
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97% of press releases fail because they sound like everyone else's.
On The Ty Brady Way, Mickie Kennedy explains why earning media starts with giving journalists something different.
Listen Now: podcasts.apple.com/us/podcas…
#PRStrategy #EarnedMedia #PressReleases #SmallBusiness
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Your biggest #business bottleneck might be...you.
On Sound BITES, Mickie Kennedy shares how overcoming #micromanagement transformed his team...and gave him more time to actually grow the business.
Listen Now: podcasts.apple.com/us/podcas…
#Leadership #Entrepreneurship #FounderLife
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Journalists don't want case summaries. They want stories.
On Your Profitable #LawFirm, Mickie Kennedy shares why the best legal #pressreleases focus on the client's journey...not just the #legal outcome.
Listen Now: podcasts.apple.com/us/podcas…
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#EarnedMedia isn't just for awareness...
On The Mike Litton Experience, Mickie Kennedy explains how #industrycoverage helps convert hesitant prospects and reinforces trust with existing customers.
Listen Now: youtube.com/watch?v=Ya9I-0yo…
#PRStrategy #SalesEnablement
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The goal of #PR isn't chasing journalists. It's becoming the expert they call.
On For the Love of Chiropractic, Mickie Kennedy explains how consistent outreach and media-ready insights turn #localbusinesses into #trustedmedia resources.
Listen Now: podcasts.apple.com/us/podcas…
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AI can write your press release. It can't decide what's newsworthy.
On School for Startups, Mickie Kennedy explains why strategy (not automation) is what earns real media coverage.
Listen now: podcasts.apple.com/us/podcas…
#AI #PRStrategy #EarnedMedia #PressReleases #Startups
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#Nonprofits don't need more stats. They need more #stories.
On A Modern Nonprofit #Podcast, Mickie Kennedy explains why individual success stories create stronger #mediacoverage and greater emotional connection than broad impact statements.
Listen Now: podcasts.apple.com/us/podcas…
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#Journalists don't fall in love with statistics. They connect with stories.
On Strategy Talks, Mickie Kennedy explains why vulnerability and authentic entrepreneurial journeys often earn more #mediaattention than #business milestones alone.
Listen Now: youtube.com/watch?v=oOe84fR7…
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Two stories. Same news value.
The one with the stronger quote often wins.
On Main Street Success Stories, Mickie Kennedy explains why powerful, concise quotes can be the deciding factor in earning #earnedmedia.
Listen Now: podcasts.apple.com/us/podcas…
#PR #PressReleases #Marketing
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Even experts need specialists.
On Build it to Billions, Mickie Kennedy shares why ultra-specialized #advisors can dramatically improve #exitstrategy, reduce tax burdens, and create massive #ROI during major transitions.
Listen Now: youtube.com/watch?v=Ni_ROwGa…
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#FeatureLists don’t earn #mediacoverage. Stories do.
On the BCF ORG Podcast, Mickie Kennedy explains why customer transformations, real-world outcomes, and compelling story arcs make #pressreleases irresistible to journalists.
Listen Now: podcasts.apple.com/us/podcas…
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Most low-cost #pressrelease syndication creates noise.
On Duct Tape #Marketing, Mickie Kennedy explains why real #PR comes from #earnedmedia, not duplicated content buried on subdomains nobody reads.
Find out why story > syndication: podcasts.apple.com/us/podcas…
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This landmark film chronicles The Washington Post's investigation into the Watergate scandal, offering invaluable insights into investigative journalism, source relationships, and the painstaking verification processes that underpin quality reporting.
#MovieRecommendation
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Journalists instinctively distrust superlatives and subjective claims, but they respect concrete numbers and verifiable data that readers can evaluate independently.
#PRWriting #DataDriven #MeasurableResults
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Proactively reaching out to reporters who cover your industry and offering to serve as a knowledgeable source when they need expert commentary or background information builds goodwill and familiarity that significantly improve receptivenes when you eventually have news to pitch
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Emerging applications of blockchain in communications create immutable records of when press releases were issued, by whom, and what the original content contained, making it impossible to backdate announcements or alter statements after publication without transparent histories
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Your company can inspire the article… and still get cut from the final version.
On Winners Find A Way, Mickie Kennedy explains why strong quotes keep brands in the story (while generic commentary gets edited out).
Listen now: podcasts.apple.com/us/podcas…
#PR #EarnedMedia
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