
@ericasilveri
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Streaming stopped being a marketing channel for gaming companies a while ago.
Last year, people watched 36.4 billion hours of gaming content globally, up 6% from the year before. Twitch made up more than half of that on its own at 19.2 billion hours, and Kick posted 65% growth in hours watched in Q1 2026 according to @net_influencer_
The gaming industry itself is on track to hit $205 billion in revenue this year. A growing chunk of that isn't coming from ads or trailers anymore, it's coming from people just watching other people play.
Streaming is the product itself.
Erica Silver retweeted
The wait is finally over. The Club app is here, and today we officially launch.
I’m incredibly proud of what we’ve accomplished, but more than anything, I’m grateful for the remarkable team behind Club and the community that has supported us along the way.
When we started Club, we could not have imagined where this journey would take us. We simply shared a belief in what Club could become and committed ourselves to building it together.
Today marks an important milestone, but this is only the beginning.
yes. the creator market isn’t over, it’s just evolving into new formats and new kinds of connection.
streaming feels like the next big shift bc it’s harder to manufacture. you’re live, you can’t over-edit every second, and people actually get to spend time with creators instead of consuming them in 10-second increments.
the opportunity for brands here is huge, just sayin'
lnkd.in/p/eivmFWJ6
It’s great that Google’s shipping intern’s work.
Celebrating small wins is hardwired into "Achieve," our goal-tracking sample app.
We wanted the simple act of checking off a task to feel like a celebration. Instead of the standard #Material ripple, we used Styles to drop in a custom, high-contrast completion animation—specifically, a brand-colored ring that expands and fades on tap, paired with a subtle pressed-state gradient.
It lets us focus entirely on polishing those custom, rewarding micro-interactions while Material handles the foundation.
#GoogleDesign #MaterialDesign #JetpackCompose #AndroidDev #UXDesign #InteractionDesign
Great PR move from X: name the AI “Bot,” so “X bots” pulls up a product instead of an accusation. Disney and Taylor Swift walked so X could run.
Erica Silver retweeted
The internet is filling up with more content, comments, and engagement than ever before. And it’s getting harder to know what’s actually authentic.
That’s why at Club, we validate that every creator on our platform is a real person.
The internet is becoming less human. Club is staying real.
i know there’s a Corgi gate happening right now, but the startup world’s shift from vowel-less names to animal names is more interesting to me
i'd argue the half-life started collapsing way before AI, when Instagram Stories made 24 hours feel like a natural expiration date for content....
AI is making everyone worse at thinking, so naturally we need a Creative Director to tell us what to think about AI
NEW WRITING - AI LABS NEED A CREATIVE DIRECTOR
The war is not only on the capabilities frontier, but what I call the narrative frontier
How to win THAT war?
How to shift what the labs MEAN to broader society?
How to shift the narrative of doom?
hipcityreg.substack.com/p/ai…



















