Ethan Ruby (@ethanjruby) profile picture

founder @saasgrid_hq, grappler, dad

Joined January 2012
Photo by Ethan Ruby (@ethanjruby)Photo by Ethan Ruby (@ethanjruby)Photo by Ethan Ruby (@ethanjruby)Photo by Ethan Ruby (@ethanjruby)Photo by Ethan Ruby (@ethanjruby)
All my SaaS tools are constantly having outages all of a sudden. Anyone else?
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There's not (necessarily) anything wrong with this. Stripe as 3 coupon types: once, repeating, and forever. Forever coupons clearly shouldn’t be subtracted from MRR (and Stripe doesn’t give you that option). Once and repeating are more complex. If you’re on a monthly plan...
Big learning from the past 24 hours? You can configure Stripe to report MRR in this deceitful way with the flip of one switch Founders can export juiced MRR waterfalls directly from Stripe VCs look at Stripe exports in diligence This trick is widely known via @mfts0
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a discount for the first month (on a once coupon) or the first 3 months (a repeating coupon) SHOULD be subtracted from MRR. Otherwise, you have to record an expansion a few months in when the customer starts paying their contracted monthly price...
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Of course this can be abused (if you give a discount for the whole first year you shouldn't subtract from MRR), but there's no one size fits all policy here. Also, any discount subtracted from MRR needs to show up in COGS, and and VC worth his salt will find it there.
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Hope to see lots of you at @SaaStrAnnual!
Find us @saastr next week at Booth S011 where we'll have SaaS metrics Jeopardy and be handing out some great SaaSGrid swag as prizes! 👀🧢
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Check out everything we've been up to at @SaaSGrid_HQ this quarter!
Lots of fun SaaSGrid updates in our Q1 update! 🎉 🔎 Smarter filters and drill-downs 📖 New case studies 👩🏻‍💻 Expanding the team Check out what's new in our latest blog post: saasgrid.com/post/enhanced-d…
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Ethan Ruby retweeted
We just released our latest case study with @BranchingMinds 🎉 With @saasgrid_hq , they have complete visibility into their data through customizable dashboards, real-time SKU-level tracking, live HubSpot syncs and more. Read the full case study on our site - link in comments!
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Is SaaS dead?!?! You can probably guess my answer. I wrote about one of the dumbest takes going around the internet these days (and that's really saying something): ethanruby.substack.com/p/is-… #VivaLaSaaS
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New blog, 'The Inputs Driven CFO': ethanruby.substack.com/p/the… Throughout my time at Craft and @saasgrid_hq I've gotten to work with hundreds of SaaS CFOs. Many of them are inspiring leaders, who go far beyond just reporting the numbers and actually steer their company towards improved performance. (Others... not so much). This blog is my attempt to distill what I think the mostt effective CFOs have in common.
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SaaSGrid's full suite of sales pipeline metrics is now out of beta! Super proud of our team for all their hard work making this happen. Our vision is for SaaSGrid to be the end-to-end source of truth for every dollar in your business. By coupling sales metrics with our existing ARR, retention, efficiency, and billing metrics, we're now making that a reality. Read more here: sacks.substack.com/p/the-pip…
1/ It's a big day at SaaSGrid: we're launching our sales pipeline metrics module, our biggest product release ever! @DavidSacks and I wrote blog about why and how you should be tracking your sales pipeline metrics: sacks.substack.com/p/the-pip…
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New groupings, new metrics, new integrations– we've been busy at @saasgrid_hq!
Major upgrades at SaaSgrid — the dashboarding / BI tool for SaaS companies. If you need to track and analyze SaaS metrics and tie it with your financial data, you need SaaSgrid.
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I'm so excited to officially launch SaaSGrid, and announce our $3.3M seed round led by Craft. SaaSGrid came from my own pain. I've spent countless hours wrangling data and writing SQL queries and Excel formulas to make SaaS metrics dashboards, as both an operator and investor.
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The process is painful, and I found myself wishing there was a tool that could help. In talking to SaaS founders and operators, I realized I wasn’t alone: everyone struggles to pull data from their systems, clean up edge cases, and get the accurate reporting they need.
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SaaSGrid is the tool SaaS leaders have been looking for. We're already serving over 500 SaaS startups, and we're onboarding new customers every day. If you think SaaSGrid could help your company run better, don't hesitate to reach out.
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Replying to @OnlyCFO
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Salesforce + SaaSGrid ♥️
Salesforce isn't built for SaaS, but by following best practices and integrating SaaSGrid you can turn it into a high-powered SaaS revenue engine. Read how here: saasgrid.com/blog/salesforce…
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Awesome blog from my partner @Mike_Rob_Craft on how SaaS companies can navigate the downturn. @saasgrid_hq can help you do this analysis and keep your company on track.
SaaS lost momentum in ‘22; focus has shifted to fundamentals: revenue durability, growth efficiency & healthy unit economics @davidsacks & @jefffluhr shared how to operate during a downturn youtu.be/frWgjNMjp98 Here are 8 actions to improve efficiency🧵 link.medium.com/DriHZYmHcxb
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Congrats to the @harmonic_ai team! It's been awesome to work with them as both customers and investors- they're our secret sauce for finding the hottest startups 🔥
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About to go live!
Come join us tomorrow for our webinar: Managing your data team to survive a downturn! us06web.zoom.us/webinar/regi…
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I'm excited to chat with the one and only @peterfishman about data and fundraising in a downturn. Don't miss it!
Our Symphony No. 2 conference is in two days! We have experts from Minnesota Timberwolves, Opendoor, Craft Ventures, and more speaking, as well as our own Co-Founders @peterfishman and @dansilberman!
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