EVO

Tier Lists might be the most universally viral format of all time. People NEVER get tired of ranking things… Why they work: 1. Familiar visual: Everyone understands the S to F board instantly 2. Built in retention: Viewers stay to see every ranking and what earns S tier 3. Comment bait: Strong opinions and controversial placements start arguments 4. Trust building: Giving every option real pros/cons makes the ranking honest 5. Native integration: Product becomes part of the ranking instead of salesy How to use them: -> Pick 4-6 options your ICP knows. -> Rank them. -> Fit the product in at at S tier. If product has viral feature, demo it, then continue on. If no viral feature, take 5-7 seconds to speak about key features.

Beyond Views is LIVE. We're taking a deep dive into Instagram long form. What does it mean for brands & creators? How should you be leveraging it? What's the opportunity? Here's the link: bit.ly/4i3iuxT Don't miss it!!

Beyond Views is back tonight at 6PM ET Instagram just launched long form video, so we'll dive into what this changes and the opportunities that it'll open up for creators & brands wanting to maximize organic growth. Free to join -> bit.ly/4i3iuxT

Friday! Tune in.

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Instagram just launched long-form video. We're diving into what that means for apps & creators. Thu 6 PM ET / Free to join: bit.ly/4i3iuxT

One shouldn’t measure UGC by views alone. Everyone celebrates vanity numbers. But we prefer to celebrate generated revenue.

“UGC just doesn’t work for our brand…” Fashion Fitness Faith Finance E-commerce AI Crypto And DEFINETELY B2B + B2C We’re sorry to tell you, but UGC can work in ANY niche

Creating an organic-looking video is one thing. Creating an organic-looking video, that drives conversions, while also going viral is a different game.

Market research hack to use TODAY: Train the algorithm to research the niche for you. Search the niche, then like and save a few strong videos IG will start feeding you endless formats, hooks, creators and pain points. Works on TikTok too (just takes a few days)

9 VIRAL UGC formats we run, and exactly what each one is built to do: 1. The long text format Text over footage, music underneath, nobody talks, and the brand gets one quick line or none at all. It converts around 0 to 0.5%, so use it to test hooks and angles and never to close sales. 2. The face reaction Shock hook, flip the camera, music, then show the demo. The viral feature carries the whole video, which makes it a great test and a weak closer. 3. The talking head on a topic The creator talks about a pain point or something that happened, and your brand shows up for 1 to 3 seconds. It's still top of funnel, but speaking it makes the video feel personal and organic. 4. The talking face reaction Take your winning face reaction and keep the structure and features, but the creator speaks it instead of music and text on screen. This is one of the two biggest changes that turn a viral video into a converting one. 5. The credible listicle "I was an ex flight attendant for 3 years, here are the hacks you need to know." The product is one item in the list, and it stays very viral while the value you give builds the trust that converts. 6. The green screen breakdown A middle funnel format where the creator breaks the topic down on screen. The structure stays fixed, so swap the hook and the topic and never the framework. 7. The step-by-step tutorial "Go here, do this, here's what you get." Weave the product into the story, because the second it feels like a cutaway to a demo, retention drops. 8. The borrowed authority stitch For a high-ticket brand, the founder posts "I'm the founder, here's my product," and the creator team stitches it with "they should be teaching this in school." Let the founder's video play out, because you're borrowing their authority. 9. "My mom's a genius" "Oh my god, my mom is a genius, she just showed me this hack..." It's built for impulse-buy products people can use tomorrow, and it borrows authority while giving real value.

Beyond Views is LIVE. We are taking a deep dive into expected creator benchmarks on campaigns. What do you look at in creator performance? When do you pull a creator? Heres the link: bit.ly/3U2xa7i Don't miss it! PS as always we will be doing a live audit of your app, UGC campaign or individual creator account

Funnel strategy is what gets you results with canvas UGC. Implement these for your brand today: 1. Top-of-funnel testing Run top-of-funnel formats for the first one to two weeks to test pain points and hooks. 2. Winning variables Document the pain points, hooks, and features that resonated with real viewers. 3. Middle-of-funnel formats Move those winning variables into product-focused formats built for buyers. 4. Paid amplification Put your top 25% of converting organic videos behind paid ads. Don't let the wrong funnel stage ruin your campaigns.

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