for example, Nike doesn't really have a single permanent mascot but has had swooshman and shoe dog / chill dog as their unofficial mascot. its brand logo is swoosh like $pill of @Pumpfun which is what's etched into everyone's mind. Nike's old name was Blue Ribon Sports, which no one remembers and Nike won't start pushing either. this is why I think $pill makes so much more sense than $cupsey and $baton for me. only market will tell.