Where is the mass market wearable that’s essentially invisible?
so many places on the body to put a tiny sensor. Why are we still strapping watches and bands to our wrists?
Tobias retweeted
This is the way. I've seen brands take down 3k doors, move ~2 units a week per store, and lose every account at the reset.
Only take the doors you can actually service. Spiff the clerks and get to know them, run demos, incentivize your field reps, pay for better placement if you have to, and get signage up. The goal is working each store up to 7 units a week, 1 a day. That's the baseline that keeps you on the shelf.
The hack that's worked best for us: start with local chains where one owner controls 20 to 70 stores. You get real scale with one relationship and can execute all of the above properly.
Tobias retweeted
Applications are open!
Join us for an intimate 12-week close reading of Nietzsche’s Beyond Good and Evil with professor Marina Vitkin.
The course includes weekly seminars, regular 1-on-1 conferences, and question sessions. Spaces limited to 15 seats.
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Tobias retweeted
Every Smokers Choice location across Upstate New York now carries BRST!
Sublingual nicotine tablets — 2 mg, dissolves under the tongue, absorbs in minutes.
Look for us in the window. Walk in and grab a pack.
Tobias retweeted
I just received this today with using this product I've cut down cigarettes I've only had 5 cigarettes this entire day it's a damn record that's for sure!!!
There is a curious consumer trend I refer to as the “Blue Bottleification” of goods, a concept originating from ZERP. It describes a class of products and services that are functionally unremarkable yet presented with carefully curated minimalism. This aesthetic polish, seen in self-check-in hotels, Sugarfish, Blue Bottle Coffee, Parachute, etc. creates an illusion of quality and distinction. Despite their standardized, chain-like nature and inflated prices, these offerings are embraced by nouveau riche consumers who equate design sensibility with inherent value.