Our light field software adds dimensional, texture, and motion embellishment to a wide range of packaging and print applications—with standard presses and inks.
Somerville, MA
Joined October 2020
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Heck yes we do pouches! 👊 Visit @WeArePrintpack's booth S-1722 next week at PACK EXPO and lean more about our collab adding motion to #sustainable #pouches without specialty foils, lenses, or films. #wideweb #flexofriday Wide-web flexo has landed.
printpack.com/printpack-prod…
Playing with new effects for #phasefriday — you can now add color to Fathom depth and motion effects, in addition to overprinting colors, within Fathom Designer: fathom.rip
#printeffects #printembellishment #opart
Racking up the industry🏅for our work with @label_grace on beverage packaging.
youtube.com/watch?v=KddsQEec…
#packaginginnovation #flexo
Big improvements to Fathom Designer, our free online tool to add motion and depth to your printed labels. Check out the new tutorial on printing effects in color that add an extra 🤜💥
fathom.rip
#printembellishment #flexo #designinspiration #packagingdesign
Read all the flattering things the judges had to say at the Miraclon Corporation Global Flexo Innovation Awards, where we won a 🥇 for our work with @label_grace on a swirling, stormy beer label: miraclon.com/featured-custom…
#packaginginnovations #printingindustry
Latest swatches of ink-only Fathom Effects—drop some depth in your existing design using our online tool, overprint with color and print on any hi-rez press. See examples applied on packaging: fathomoptics.com/gallery
#PhaseFriday #packagingedesign #designinspiration
Triangles! ▽△▽△▽
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△▽△▽△ [triangles]
fathomoptics.com/designers
#packaging #paperboard #labeldesign #triangles
Imagine walking by this window display poster! We really like this one. No lenses, just ink and math. 🌻 fathomoptics.com/gallery
#retaildisplay #posterdesign #printembellishment
We declare independence from additional materials and waste for motion graphics on packaging. Observe—lenticular-free, printed Fourth of July dazzle.
#lenticular #notlenticular #opticalillusion #packagingdesign #printembellishment
How we did this:
1. fathom.rip adds Fathom Effects to design and generates print files.
2. Watch the video 👇
Get free samples and see how it can work on your press: fathomoptics.com/sample-pack
#designinspiration #packagingtechnology
Printed motion embellishments on 45 micron shrink film, with overprinting that "floats" above. This sample from @MCCLabel came out rrrrreally nice! Lenticular can't touch this.
#lenticular #notLenticular
Working on a tool for our print partners that helps you dial in your Fathom Effect's color accuracy and intensity of motion. More to come!
#printembellishment #motiongraphics #inkonly
ALT Pantone swatchbook and Fathom Effects motion swatches
ALT Pantone swatchbook and Fathom Effects motion swatches
Absolutely flattered that independent judges selected us and @label_grace for highest honors in the @KodakFlexcel Global Flexo Innovation Awards.
transformingflexo.com/gfia-2…
ALT Judge: It's the first time that I've seen a 3D printed graphic image that just came off a conventional printing press.
Testing new ink-only motion effects, no added materials. Runs on standard presses, overprintable with color. Get our sample pack: fathomoptics.com/sample-pack
#PhaseFriday #designinspiration #packagingdesign #opart
We went to Monaco to collect a @KodakFlexcel Global Flexo Innovation Award for our breakthrough flexo work with @label_grace on printable motion effects:
transformingflexo.com/blog/i…
#GFIA2021 #flexo #printembellishments #packagingdesign
.@AveryDennison has bigger ambitions in #sustainability, and we do too. Our packaging embellishments shine while removing material waste. fathomoptics.com/sustainabil…
#sustainablepackaging labelandnarrowweb.com/conten…
You could imply motion with clever graphic design—or you can print actual motion. Ink-based Fathom Effects move as shoppers walk by your packaging. A shot of energy to grab eyeballs! 👀
fathomoptics.com/sample-pack
#packagingdesign #designinspiration
Earth Day is one day, but sustainability initiatives are the work of years. We offer a step toward #sustainablepackaging without losing the sparkle.
♻️ Read how our ink-based embellishments can replace wasteful foils, cast & cure, and lenticular:
fathomoptics.com/sustainabil…
"These aren’t just beers but works of art—conversation pieces—and the label plays a big part of that."
@labelandnarrow talks #craftbeer trends with @BrookandWhittle and Cyngient.
labelandnarrowweb.com//issue… #craftbeerdesign #craftbeerlife