helping the world’s leading brands solve their biggest, juiciest challenges in insight, radical innovation, brand positioning and brand competency development
global
Joined February 2009
- Tweets1.3K
- Following555
- Followers377
- Likes843
fusion learning retweeted
Why brands need to understand their customers' pain points: buff.ly/2EdnbR5
fusion learning retweeted
Purpose-led marketing strategies are increasingly helping brands achieve their commercial objectives and measurement in this area needs to improve bit.ly/2G8b34x
fusion learning retweeted
the premise on which we founded @fusionlearning nitter.gq/simplereminders/status… – at Leeds, England
fusion learning retweeted
Brand purpose was under the spotlight in 2017, proving the need to approach this subject thoughtfully, with reading on WARC providing a mix of ideas and practice bit.ly/2C9Leib
fusion learning retweeted
Consumers today are becoming increasingly in control of the branded messages they receive, making it more important for marketers to focus on building brand messages that are relevant, tailored, and personal.
fusion learning retweeted
Well done @marksandspencer - the top storytelling retailer in the UK! @MarketingWeekEd ow.ly/m2lv30gz0Fj
fusion learning retweeted
A heartwarming idea & execution, in the distinctive @johnlewisretail style. Think it will do well with consumers. Marketers? Not so sure! nitter.gq/fusionlearning/status/…
A very festive #FridayFeeling at fusion HQ today after watching the anticipated @johnlewisretail ad #MozTheMonster(bit.ly/2AzwsAL) What did everyone think?
fusion learning retweeted
“Beliefs are greater than facts. We are wired to reject facts that are contrary to our beliefs.” -@tmetrokin #APHA2017 #OgilvyAtAPHA2017
fusion learning retweeted
Learned something brand new - thank you, BRANDido! #brandchat nitter.gq/fusionlearning/status/…
fusion learning retweeted
#MondayMotivation from @JoMaloneMBE at #FoM17 "Authentic storytelling when you sell a product is as important as the sale itself."
fusion learning retweeted
"If you have a powerful insight you don't need big marketing budgets" @HiscoxSmallBiz #FoM17 @FestofMarketing
fusion learning retweeted
Personalization can deliver 5 to 8 times the ROI on marketing: McKinsey & Company #AWNewYork #WatsonMarketing
fusion learning retweeted
Personalization is getting so good it’s seamless, even expected. People get annoyed when brands _don’t_ know them! #AdobeChat #AWNewYork nitter.gq/brainblendertec/status…
A1 Hi all Terry here 1 Size fits all no longer works its now about personalizing to merge with individuals brand🎯 #AdobeChat #AWNewYork
fusion learning retweeted
The Evolution of Real-Time #Personalization: Talk to People, Not Segments. #AWNewYork ibm.co/2hyUOpv #WatsonMarketing #data
fusion learning retweeted
"There's no reason I should be served an ad that doesn't directly address what I need." @DrOz on data & personalization #AWNewYork
fusion learning retweeted
A great case study on how Episerver Personalization has helped solve some common challenges in #B2B #ecommerce buff.ly/2xxd8Fp
ALT null
fusion learning retweeted
Thank you @fusionlearning for my #personalized goodies - I love them, they're so creative and very me! 👌🏻😍❤️
fusion learning retweeted
Thank you so much @fusionlearning New fave mug for sure! And little blue chap already has buddies. Going to share 🍫as promised...but not yet
