@g_hoffm

Former CMO @Nike / Author, Emotion by Design / Keynote Speaker @TheLavinAgency / Adjunct Professor, @uoregon / Founder, Modern Arena

 Oregon
themodernarena.com/
Joined May 2015
  • Tweets209
  • Following158
  • Followers967
14Media
Emotion traveled around the world this year.
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Replying to @madridinnova @mbenjucv @BBVASpark @GoogleStartupES @Wayra @AngelNinoQ @engra9 @InmaSanzO @MADRID @AlmeidaPP_ @envitalifebook @iLABMadrid @south_summit @civersia @LoomeeHealth @lapuertacero @Puerta_Inno @compluemprende @IdiazAyuso @LaNaveMadrid @ComunidadMadrid @el_BID @SomosSacyr
La creatividad impulsa el crecimiento🚀 En #SouthSummit25, @g_hoffm (ex CMO de @Nike ) revela cómo el diseño estratégico y la conexión emocional generan lealtad y abren nuevos mercados. 🗣️“Leave a legacy not just a memory”
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I’m returning to Portugal this May to lead the 2nd edition of the Branding With Emotion Retreat, designed to challenge perspectives on branding, unleash creativity, and elevate our brands to new heights. Tomar, Portugal 🇵🇹 May 27-29, 2025 Learn more: lnkd.in/gP9KZ8gi
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@g_hoffm will guide participants through the power of emotional storytelling, brand strategy, and creative leadership.
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The Branding With Emotion Retreat 2.0 🚀 Join @g_hoffm Greg Hoffman, former CMO at @Nike, for an exclusive 3-day experience into emotional storytelling & brand strategy. 🌟 What is it?!
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Greg Hoffman retweeted
Phi Hoang
@apostraphi8 Sep 2024
“Get visual, sooner, to bring the team into your idea, and the idea to the consumer.” @g_hoffm
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Be creative with passion! Episode #26 of "The Daily Author" with @g_hoffm emphasizes the importance of creativity in business and how brands can use empathy to create more impactful products and stories. Greg shares insights on his approach to marketing his book, including leveraging media interviews, podcasts, and workshops to spread his message. He highlights the significance of creating energy and awareness around the book launch and the importance of ongoing promotion and engagement with readers. We discuss product seeding and the importance of getting your book out to individuals who share your passion and have their own community and followership. Listen today! Apple Podcasts: podcasts.apple.com/us/podcas… Spotify: open.spotify.com/episode/5Bf…
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Nike's marketing secret? Curiosity and collaboration! 🌟 Greg Hoffman, former CMO, emphasizes these key traits for success. It's about relentless inspiration and teamwork. What's your take on this? Comment below! 💬 #curiosity #collaboration @StevenBartlett @g_hoffm
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Step beyond familiar horizons to discover the inspiration that ignites innovation. 💡 Let curiosity be your compass, guiding you to bring fresh perspectives inside, transforming your approach. 🔄 Share your thoughts below! 💥 #Innovation #Curiosity @StevenBartlett @g_hoffm
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Greg Hoffman retweeted
Anthony Judge@Ant_Judge2 Feb 2024
Friday Reflection 💭 In a time when it’s easy to be online, in virtual meetings, conversations & virtual rooms, we’re losing the skills to be, well, Human. Being physically present can sometimes be hard, but, the easy thing, isn’t always the right thing. Love this @g_hoffm👇
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Thank you @reiinamoto for the invitation and conversation on The Creative Mindset podcast. 🎙️ Part one of our conversation can be found here 👇🏽 lnkd.in/gddBhVbf
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Greg Hoffman retweeted
Luca Rallo
@lucarallo15 Nov 2023
“Ricompensate le idee innovative del vostro team? Come pensate sia possibile portare i clienti in un posto nuovo, se noi stessi non abbiamo intenzione di assumerci dei rischi per il cambiamento?” @g_hoffm, ex Chief Marketing Officer di @Nike #WBFMI @wobi_it – at Milan, Lombardy
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“Phil’s legendary reply when seeing it [Carolyn Davidson’s Swoosh design]: “Well, I don’t love it, but maybe it’ll grow on me.””
A photo of Greg Hoffman’s book Emotion by Design - Creative Leadership Lessons from a Life at Nike

ALT A photo of Greg Hoffman’s book Emotion by Design - Creative Leadership Lessons from a Life at Nike

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Progettare Emozioni Great to be back in the center of the design universe, Milan, Italy this week for the launch of the Italian edition of Emotion by Design. Grateful for the Hoepli, who has been publishing books in Italy since 1870. That’s a commitment to the craft! – at Milan, Lombardy
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Greg Hoffman retweeted
Phi Hoang
@apostraphi11 Nov 2023
“Style without performance is fleeting and forgotten. Performance without style can be respected but doesn't transcend. When performance and style multiply each other, you get brand distinction.” - @g_hoffm
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Join us in this insightful conversation as @g_hoffm, former CMO of @Nike, shares his perspective on championing diversity and the power of creating meaningful movements –and not just moments– within the world of branding, like ‘Just Do It’. Tune into the full episode below⬇️
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Greg Hoffman retweeted
WOBI Italia@wobi_it20 Oct 2023
Per @g_hoffm la creatività è come uno sport di squadra: al #WBFMI ci insegnerà come usarla per formare i leader di domani, come abbracciare la curiosità e l'assunzione di rischi sul posto di lavoro. Scopri di più: bit.ly/3GggtLE
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In business, visualization is key! 💡 As Greg Hoffman, ex-CMO of Nike says, without it, great ideas remain unrealized. In a world of talk, bring ideas to life. For more expert tips, visit the link in bio. 👨‍💼 #business #visualization @StevenBartlett @g_hoffm
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“Great brands ask, ‘How do we want people to feel about themselves (rather than ourselves) when interacting with our brand?’ - @g_hoffm #Paradigms2023
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Such a fascinating read into the world of Nike, its most memorable campaigns, and how to approach marketing & leadership. Thanks for sharing this with the world @g_hoffm
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