B2B marketing that moves minds and markets. Hands-on ops, growth & leadership for agencies stuck on the hamster wheel.
Los Angeles, CA
Joined January 2010
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Gary Magnone retweeted
Just stumbled across @garyjmag's podcast The Marketing Grind, and really dig the perspective on MQLs (and their hats)
==> youtube.com/watch?v=4PZXLY04…
I'M HIRING: Paid Search & Social Strategist
Do you excel in strategizing paid media across platforms like Google, Meta, LinkedIn, and others? Are you looking for an opportunity to really make an impact at a growing digital agency?
Come work with me: magneti.breezy.hr/p/893cc986…
Great points on creative team seniority distribution.
The maddening part is that it’s changing ALL. THE. TIME.
Today you’re 1 senior, 1 mid, 2 junior, 4 intern. Next year you’re 2 senior, 0 mid, 5 junior, 1 intern.
Design your model to adapt or not. Either way, it’s hard.
Team structure is critical to getting the right amount of leverage & ensuring high-cost talent is delegating lower-paid work.
A table like this helps visualize a few different scenarios & get a feel for the team you might have. Let's walk through a few & point out pros/cons.
1/
ALT Potential Design Team mix
Three ways even the best agency SOPs fail:
❌ They live in a format that is difficult to intuitively filter & search.
❌ They aren’t integrated with recurring tasks in your PM system.
❌ There’s no policy in place for periodic review, flagging updates, or assigning ownership.
I enrolled in @tomcritchlow’s Client Management course to pick up a few tips on strengthening my client services skills.
It ended up leveling up my ability to communicate, present, position, and impact change across the board.
I highly recommend any consultant to sign up.
The next SEO MBA course launches today: The Art of Client Management.
If you work at an SEO agency, this course is for you. It's not just about communication - it's about getting buy-in and building relationships.
Enroll today!
seomba.com/client-management…
In a world that glorifies productized services, lean into solving large complex, unique problems with customized tailored services.
Do so in a way that’s impactful and efficient, while pricing it fairly based on the value you create.
You win big when you help clients win big.
Really excited to be writing again and thinking deeply about the digital agency space that I’ve spent my 13 year career in.
👉 Learn more about what I’m up to: agency-ops.com/blog/introduc…
✅ 1500 words on a step by step process for creating an innovation engine inside your digital agency.
As a 13 year agency-side strategist, do I feel there’s a deficiency in my client management skills? No, not really.
But do I believe Tom’s course will provide tremendous value and give me additional tools to level up my game? Absolutely 100%.
I’m in, let’s do this! 🤜🤛
The next SEO MBA course is going to be all about client management. Designed for agency SEOs want to level up their client communication skills.
I'm running two course betas - starting next week. Only a handful of seats left for both betas! Info:
seomba.com/course-beta/
When the amount of Google AdSense units plastered all over @untappd’s web product reminds you of content farm affiliate sites from 2008 👀
As a non-designer, what tools are you using to mock up UX/UI strategy recommendations for your design team? Figma? Sketch? Something else?
SEO is more popular of a marketing channel now than ever before. Here are 6 reasons why:
👉 kevin-indig.com/why-seo-is-s…
By @Kevin_Indig
Interesting deck on editorial content strategy and putting the right team in place for the project.
👉 docs.google.com/presentation…
by @stevebryant
Gary Magnone retweeted
To get backlinks, your data-backed research reports don't have to be:
• a fancy, interactive landing page
• 3,000+ words with lots of charts
Here's a look at the "bite-sized reports" that @zapier has been doing 👇
That feeling when you’re getting sooo close to spinning up a streamlined semi-productized service offering for your agency and a big juicy complex custom consulting opportunity comes up…
The 🔑 to success of any content program in 2022: premise.
“Me-too” content is dead. ☠️
Have a distinct POV and give people a reason to read, watch, listen, share, engage & subscribe. 💡
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If agency lead gen is like pouring gasoline on a fire, agency operations is maintaining the structure of the wood and controlling the airflow.