Head of B2C Subscriptions, Elsevier Health. EdTech & Content - particularly mobile.
Dublin, Ireland
Joined April 2008
- Tweets2.9K
- Following1.3K
- Followers1K
- Likes10.2K
If you have any interest in web and mobile advertising, search, eCommerce, agentic commerce, now and in the future, this is an absolutely fascinating conversation. @eric_seufert insightful as always.
great pod by @eric_seufert on how ads fits into the bigger dynamic $googl ecosystem youtu.be/iSfLL-eN13Q?is=btBh…
Gavin Barrett retweeted
“I think it is a bit unusual that we have a leader with such power, which the president of the United States has, who happens to be such an inadequate leader for the world.” Former Irish President Mary Robinson reflects on the importance of rule of law and her view of the Trump administration's conduct.
Gavin Barrett retweeted
Hey, I just got my ticket to Web Summit Lisbon 2026 and they gave me a 20% off voucher to share. If you’re up for joining, grab your discount here share.websummit.com/d-lis26/…
Gavin Barrett retweeted
Today, only 3% of bank activity consists of "lending to firms and individuals engaged in the production of goods and services."
The other 97% of finance is *gambling*.
7/
Gavin Barrett retweeted
My column: Trump’s Neville Chamberlain Prize. nytimes.com/2025/11/22/opini…
Gavin Barrett retweeted
Thank you Jeff, for solving the mystery of why people interested in making toys no longer visit my website.
It was a puzzle why, recently, traffic fell to zero - since my website had always been a helpful resource to answer questions about toy making.
The interested individuals would read a few Q and A's and often email me and I could work with them to make toys.
Now all that is gone. I didn't know where it went or why it disappeared.
It's because you scraped my website and used my work to build an AI based system that cuts me off.
Thanks!
Gavin Barrett retweeted
Google: "We just made $100 billion in 3-months for the first time ever!"
SMBs: "Ok, but you got there by stealing all of our traffic and content, are you going to pay us?"
Google: "AI is BETTER for websites than normal old Google clicks! (and also no, we steal and you get nothing)."
SMBs: "Ok, let me check my traffic chart and see how this is helping me who has been creating original content for 15 years in my niche and considered the number one source on the topic"
Small business traffic chart in GSC:
Humans need purpose and social interaction. Without them, despair rises and lifespans fall. This is already being seen among young men in US and UK. Such an important piece from @jburnmurdoch via @FT
on.ft.com/47lh62V
Buses blocked across the city but no comms from @dublinbusnews
@TFIupdates complete lack of info re @dublinbusnews services due to protest on O’Connell St. Clear communications re @Luas but nothing for people sitting on buses for last 15 mins.
Gavin Barrett retweeted
Like I said yesterday -> Google needs to stop the BS and just explain that AIOs and AI mode are causing drops in traffic to a number of sites. Sure, I have some clients that are not being impacted by AIOs at all (yet), but many are being impacted. All of the GSC screenshots of decoupling show that. It's ridiculous they would not admit that is going on. Liz Reid did say some sites are decreasing traffic-wise, but that was late in the article and not directly attributed to AIOs. It's not a good look for them. People are not dumb, they have eyes, and can read charts and interpret the data. :)
Google says clicks to websites are "relatively stable" with AI Overviews than before - but what does this all mean and why don't we trust Google - a lot here including Google's EU President's summary seroundtable.com/google-clic…
Gavin Barrett retweeted
Thirty four days ago, Ukraine responded positively to the U.S. proposal for a full and unconditional ceasefire. And for thirty four days now, Russia has been openly refusing to cease fire. Putin remains focused on continuing the war. Russian state propagandists are preparing their audience for the idea that diplomacy will not bring any results.
There is only one reason for this – in Moscow, they are not afraid. If there is no strong enough pressure on Russia, they will keep doing what they are used to – they will keep waging war.
We all want this to end. Peace is needed – and it must be lasting. That is why Ukraine always works constructively with its partners, in all formats that can bring security and restore peace. We are not just ready for peace quickly – Ukraine has never wanted this war, not for a single second.
And when the war ends, the world will clearly know: it happened because Russia, the aggressor, was forced into peace. The same aggressor that came to Ukrainian land in 2014 – 11 years ago. And it’s important for everyone that this doesn’t take more years.
I wonder if rather than see turbines as beautiful, we need to see them as temporary - a necessary sacrifice by our generation to address the climate crisis. Future technology, such as perhaps Nuclear Fission, should render them obsolete. @SadhbhO
Maybe we need to learn to see wind turbines as beautiful
My column In today’s Irish Times
irishtimes.com/opinion/2024/…
Gavin Barrett retweeted
A new Community Group has formed to support the Cabinteely Greenway.
The route, which is effectively a path widening project in a park, is being vocally opposed by a small number of local residents
Please give the group your support if you can!!
We're getting excited about the new Cabinteely Greenway proposed for us by @dlrcc A great new resource for the area, it will greatly improve access to local amenities and have a positive impact on the community! Please like & share our profile to show your support for the project
Gavin Barrett retweeted
Here's an awesome tip for helping children with their reading. Did you know that putting subtitles/captions on kids' shows massively improves their levels of literacy? Here's a little video of me explaining it. Feel free to share with your friends. #turnonthesubtitles
Gavin Barrett retweeted
Another weekend of no games for schoolboy football. My under 17s have only played 8 games this season. No wonder kids are leaving to play other sports. We need better facilities, with purpose built community AW pitches that clubs can share throughout the country @DDSL_Official
Gavin Barrett retweeted
Alexey Navalny yesterday appeared joking and lively in a hearing of the Kovrovsky court via video link....less than 24 hours later, he reportedly suffers a blood clot and drops dead.
