Genius Division

Instagram reckons our website is too noisy, too bright and a bit of a mess It also brings in leads. Craig went through what AI has actually changed about websites

Barnsley Premier Leisure had ten clubs, a waterpark and a golf business spread across four web providers, paying for the same fixes over and over. We rebuilt the lot as one platform, and it now takes more than 1.5 million visits a year.

A website redesign costs about the same as a new website, because that's what you're getting. From £5,000 with us, and most land between £8,000 and £12,000. What's different about a redesign, and when a refresh will do.

WordPress runs 40.2% of all the websites on the internet. The next biggest platform, Shopify, runs 5.4%. Why people keep saying WordPress is dead, and how Wix, Squarespace and the rest compare.

Clear, fast, functional, pretty. That's the order we check every website in, and most businesses spend 80% of their time on the last one. Why boring websites win more work, with before-and-after numbers from Wolf Laundry and Rucklidge Law.

The most useful box on a website brief is "what's not working", written the way you'd say it to a mate. Here's the one-page template we'd like to receive, ready to copy.

A good PageSpeed Insights score is anything green, so 90 or over on mobile. Past that, the last few points do nothing for your customers. What the numbers mean in plain English.

If the people on your website don't work for you, your visitors can tell. A phone photo of your real team does more than the shiniest stock photo. Why we bin them, and what we put there instead.

Say what you do at the top of your homepage, in plain words. We've looked at solicitors' homepages that never once say they're solicitors.

A customer who can't find your prices doesn't ring to ask. They find a business that shows them. Why we'd put a ballpark on your website, even if every job is different.