Professor of #marketing, #strategicmanagement, #marketingresearch. #marketing and #photo's follow back. #EstoEsMarketing. INCAE Business School's alumni.
Ecuador
Joined February 2009
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#EstoEsMarketing:
How marketers protect their data strategy during renewed M&A activity. digiday.com/sponsored/how-ma…
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
🌪️“Never lose hope. Storms make people stronger and never last forever.”-Roy T. Bennett 🌈🍀🤍
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
“A master can tell you what he expects of you.
A teacher, though, awakens your own expectations.”
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
El arte de prestar atención 🌳☁️
📸: Una fotografía de Johan David Buran alias Bibu
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
Si vieron como amaneció la luna hoy en Quito? 🌝🌙✨️
Presagio de un super martes! 🥹🫶🏻🎶🙌🏻🌷
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
🎉 I am honoured to announce that I have won the ‘Tech Excellence Award’ at the Influencer Magazine Awards (IMA) 2026 – 3rd Edition (E3)❗️🏆🌟
🏅 This recognition marks an important milestone in my professional journey as a Global Thought Leader and B2B Tech Influencer in Emerging and Future Technologies. It reflects my ongoing commitment to exploring technological innovation, connecting emerging developments with business strategy, and contributing to conversations that shape the future of technology and industry.
✨ The Tech Excellence Award recognises professionals whose contributions to technology help drive innovation and deliver measurable progress.
📌 The official announcement is at: 👇🏽
🔗 influencermagazine.uk/2026/1…
🔎 More information about the award at: ⬇️
elitsakrumova.com/2026/10/25…
ℹ️ My official bio page in the Influencer Magazine UK:
influencermagazine.uk/elitsa…
🙌🏽 I am really thankful to @influencer_uk for this recognition! 🙌🏽
I look forward to continuing to explore how technology can drive innovation, inform strategy, and create meaningful opportunities for the future. 🚀
#TechInfluencer #ThoughtLeader #IMA2026 #Awards2026 #InfluencerMagazineAwards #TechInfluencerOfTheYear #Influencer #Tech #Technology #EmergingTech #FutureTech #B2B #B2BMarketing #InfluencerMarketing #PersonalBrand #Branding #ThoughtLeadership #WomenInTech
ALT Elitsa Krumova Wins Tech Excellence Award at IMA E3 2026
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
Lula packed Brazil’s Supreme Court with his own lawyer and justice minister and had them lock his rival up for 27 years.
Back in 2023, after taking power, he named Cristiano Zanin and Flávio Dino to the court. In 2025 both voted to convict Jair Bolsonaro of a coup plot and hand him the sentence.
That court had previously wiped Lula’s own corruption convictions in 2021 so he could run again.
On election day, Zanin ordered the polls kept open another 2 hours, 3 minutes before they were supposed to close. Both sides had asked, but the call came from Lula’s former defense lawyer.
Even after Bolsonaro was barred and jailed, Lula still trailed Flávio 45–47 in the first round and only scraped past him by under 4 points in the runoff.
Flávio still refuses to concede. Lula called the win a defeat for denialism and lies.
Two of the judges who put his rival away were the men he put on the court. Voters barely picked him. The court cleared the path.
On the day María Corina Machado returns to Venezuela after months in exile, banned from the ballot so Maduro’s regime could claim a win she and Edmundo González actually took, a Brazilian Supreme Court justice does the same job for Lula.
Cristiano Zanin, Lula’s former personal lawyer, orders voting extended 2 hours nationwide after polls had already closed.
The request came from Lula’s campaign. Transport excuses, rain, whatever.
And the result is chaos, paused counting, and a leftist incumbent who gets extra time the rules didn’t give him.
Same script on the same continent. When the left can’t win cleanly, a judge rewrites the rules.
Venezuela’s courts kept Machado off the ballot and rubber stamped Maduro. Brazil’s court, staffed by the incumbent’s own lawyer, keeps the polls open after the deadline so the incumbent’s voters have one more chance.
They don’t need tanks when they have robes.
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
✨ Amado Dios, tengo vida, salud, un hogar y una familia hermosa; hay pan en la mesa, ropa que nos cubre y calzado en los pies. Por todo tu amor y tus bendiciones…
Amén 🙏 laoraciondehoy.com/?p=3600
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
Guaguas de Pan son tradición y memoria ancestral”. * Los antiguos moldes de barro artesanales- se heredaban, ctiene relieve de la arcilla que da el rostro y la identidad que le lleva al horno de leña!
. 🥖🇪🇨 #DíaDeLos Difuntos #TradiciónEcuatoriana #GuaguasDePan
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
** Lluvia torrencial en Guayaquil, 26-Octubre **
Durante una hora, a las 15:00, en ESPOL-2 (oeste), se registró un nivel de lluvia torrencial (63 mm/h) según la escala WMO. Hacia la noche, la precipitación acumulada (12 a 22 hrs) es de 109 mm.
This is a major pet peeve of mine. Data does not equal knowledge. And the false impression it provides (false or meaningless precision) or mischaracterization of it by esp digital marketers as security is problematic & useless. #marketing #digitalmarketing #marketingsstrategy
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
Lo importante es que gracias a la información que funcionarios de gobierno le dieron a Carlos Vera, él está a salvo ya en su casa en Guayaquil. Se imaginan a este país sin un hombre como él. Qué vida tendríamos sin sus brillantes e independientes análisis políticos. Gracias Dios.
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
★ Espectacular toma aérea del Chimborazo. 🗻❤ 🇪🇨 📸: Fotografía de Karo Lyne
Humberto Serrano P. 🇪🇨🇪🇨🇪🇨 retweeted
@AMT_Quito, lo creeré en el momento cuando veré algo registrado.
No hay nada.
📢 #ControlEnQuito |
👮🏻 La AMT ejecuta controles permanentes a los buses de transporte público en diferentes sectores de la ciudad.
📝 Esta mañana, en el sector del Comité del Pueblo se emitieron 28 citaciones.
🚌 Recuerda utilizar las paradas autorizadas y mantener las puertas cerradas durante todo el recorrido.
