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Greg Roworth

@groworth

Business strategist, mentor, author

 Melbourne, Australia
businessflightpath.com
Joined June 2008
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Check out the latest article in my newsletter: Why Traditional Selling Methods Are Wrong For Consultants (And What to Do Instead) linkedin.com/pulse/why-tradi… via @LinkedIn

Why Traditional Selling Methods Are Wrong For Consultants (And What to Do Instead)

Over the past week, I've had several insightful conversations with clients that all circled around one critical challenge: the sales process. What became abundantly clear is that no matter how well...

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Check out the latest article in my newsletter: AI Content Tools: Friend or Foe for Thought Leaders? linkedin.com/pulse/ai-conten… via @LinkedIn

AI Content Tools: Friend or Foe for Thought Leaders?

Have you ever used LinkedIn’s AI features to assist with content creation on their platform, or any other AI tool to create content? While LinkedIn aims to increase user engagement by making content...

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Check out the latest article in my newsletter: The 5 Critical Questions Your Marketing Must Answer to Win Premium Clients linkedin.com/pulse/5-critica… via @LinkedIn

The 5 Critical Questions Your Marketing Must Answer to Win Premium Clients

Is your consultancy firm's marketing activity generating the premium clients you are looking for? If not, you're likely to be making the same fundamental mistakes I see repeatedly, even when working...

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Check out the latest article in my newsletter: No More Random Acts Of Marketing linkedin.com/pulse/more-rand… via @LinkedIn

No More Random Acts Of Marketing

For most consulting firms, the feast-famine sales cycle is a syndrome that seems inevitable and just the way it has to be. However, what most owners of consultancy firms don’t realize is that by...

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Check out the latest article in my newsletter: Clients don’t want your services and you don’t give them a choice. linkedin.com/pulse/clients-d… via @LinkedIn

Clients don’t want your services and you don’t give them a choice.

As the owner of a consultancy firm, it may come as a shock to learn that your clients don’t want your services. They may need them, but they never want them.

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Check out the latest article in my newsletter: Are you invisible to your target market? linkedin.com/pulse/you-invis… via @LinkedIn

Are you invisible to your target market?

One of the major challenges I see in the consultancy profession is that most of us lack visibility to our target market. We just don’t show up when our prospective new clients are searching for help.

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Check out the latest article in my newsletter: From Commodity to Authority: How Consultants Can Stand Out linkedin.com/pulse/from-comm… via @LinkedIn
From Commodity to Authority: How Consultants Can Stand Out

From Commodity to Authority: How Consultants Can Stand Out

From what I see, the greatest challenge facing most consultancy firms today is a profound lack of differentiation. When potential clients view your website, do they see something that stands out, or...

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Check out the latest article in my newsletter: Position Your Firm As The Savior, Not The Servant: Transforming Your Client Relationships For Higher Profits linkedin.com/pulse/position-… via @LinkedIn

Position Your Firm As The Savior, Not The Servant: Transforming Your Client Relationships For...

How your clients perceive your firm makes a potentially huge difference to your ability to make sales easily and to your ability to command high fees. I see most consultancy firms promoting their...

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Check out the latest article in my newsletter: Brand Awareness vs Buyer Awareness: The Key to Consultancy Marketing Success linkedin.com/pulse/brand-awa… via @LinkedIn

Brand Awareness vs Buyer Awareness: The Key to Consultancy Marketing Success

Since I started working with consultants helping them grow their businesses effectively, I’ve come to the conclusion that the way most consultants approach marketing is highly ineffective. Most...

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Check out the latest article in my newsletter: How to Generate Your Own Premium Clients Without Waiting For Referrals linkedin.com/pulse/how-gener… via @LinkedIn

How to Generate Your Own Premium Clients Without Waiting For Referrals

In my twenty-five years working with consultancy businesses, I’ve come to recognize a common pattern: most consulting professionals wait for clients to find them. They attend networking events, or...

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Check out the latest article in my newsletter: Case Study: Shelley Thomson's Business Transformation Through Strategic Authority Marketing linkedin.com/pulse/case-stud… via @LinkedIn

Case Study: Shelley Thomson's Business Transformation Through Strategic Authority Marketing

Today I want to tell you about the experience that one of my clients, Shelley Thomson in particular, shared with me after completing the Strategic Authority Marketing Program with me. Initial...

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Check out the latest article in my newsletter: How to Go Beyond Referrals to Get New Clients For Your Consultancy Firm - Controllably and Predictably linkedin.com/pulse/how-go-be… via @LinkedIn

How to Go Beyond Referrals to Get New Clients For Your Consultancy Firm - Controllably and Predic...

Consultancy firms that rely on referrals for client acquisition, whether from past clients or through networking, always place limitations on their growth potential and opportunities to do their best...

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Check out the latest article in my newsletter: Selling With Authority: The POWER Method for Consultants linkedin.com/pulse/selling-a… via @LinkedIn

Selling With Authority: The POWER Method for Consultants

As consultants, we excel in our technical expertise. We've studied hard, earned our credentials, and mastered our craft, we’re good at what we do and get results for our clients.

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Check out the latest article in my newsletter: How The Market For Consultancy Services Has Changed. Has Your Firm Kept Up? linkedin.com/pulse/how-marke… via @LinkedIn

How The Market For Consultancy Services Has Changed. Has Your Firm Kept Up?

In the past five years, since the pandemic, the market for consultancy services has changed significantly. The big question is: has your firm made the necessary changes to remain relevant in today’s...

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Check out the latest article in my newsletter: Being The Authority: A Consultant's Guide to Claiming Authority Position linkedin.com/pulse/being-aut… via @LinkedIn
Being The Authority: A Consultant's Guide to Claiming Authority Position

Being The Authority: A Consultant's Guide to Claiming Authority Position

In this newsletter, I often talk about consultants positioning themselves as the authority in their market. For many, claiming authority position is something that creates a dilemma, because they...

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Check out the latest article in my newsletter: Becoming the Accepted Authority: Making Your Competition Irrelevant linkedin.com/pulse/becoming-… via @LinkedIn

Becoming the Accepted Authority: Making Your Competition Irrelevant

One of the major challenges I see for most consultancy firms today is that of market commoditization. Almost all competing firms offer similar services, present themselves in comparable ways, and as...

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Check out the latest article in my newsletter: Is Your Lead Magnet Attracting Clients To Your Consultancy Practice? linkedin.com/pulse/your-lead… via @LinkedIn

Is Your Lead Magnet Attracting Clients To Your Consultancy Practice?

A common strategy employed by consultants for effectively attracting and converting potential clients is the use of lead magnets—valuable pieces of content designed to initiate the client's buying...

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Check out the latest article in my newsletter: The Power of Authority Positioning: How to Attract and Win Premium Clients linkedin.com/pulse/power-aut… via @LinkedIn
The Power of Authority Positioning: How to Attract and Win Premium Clients

The Power of Authority Positioning: How to Attract and Win Premium Clients

As a consultant, positioning yourself as the authority is one of the most critical factors in attracting premium clients and setting up engagements that work in your favor. Too often, consultants...

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Check out the latest article in my newsletter: Creating Consultancy Services Proposals With Authority linkedin.com/pulse/creating-… via @LinkedIn

Creating Consultancy Services Proposals With Authority

One of the biggest challenges consulting firms face is preparing and presenting proposals. Proposals are often seen as a necessary step in securing new engagements, but they come with some major...

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Check out the latest article in my newsletter: Are Online Events Still Worth It for Consultancy Firms in 2025? linkedin.com/pulse/online-ev… via @LinkedIn

Are Online Events Still Worth It for Consultancy Firms in 2025?

When the pandemic hit, online events like webinars and virtual workshops became the go-to strategy for lead generation and brand building. However, as in-person activities have resumed, many consul...

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