On this week’s episode of Growth Journal, I speak with Bill Macaitis about how AI is reshaping B2B. Barriers to entry are collapsing, opportunity is exploding, and it’s a little terrifying. Standing out matters more than ever. Episode 2 with Bill Macaitis @SaaS_CMO_Pro out now youtube.com/watch?v=KKDQxVpV… #B2Bmarketing #CareerInnovation

Source is a full-funnel attribution tool built for B2B marketers that is AI-enabled. It connects your website, CRM, and ad platforms in one dashboard, then uses AI to show you which channels, campaigns, and content are driving your best leads and customers. So you can double down on what actually works.

40 sign ups over the past 2 days for @growwithsource since opening the public beta! 🤯 The beta feedback has been very helpful - we have a lot of work to do before we officially go live with the GA version. Lots of bug fixes + new features + refactor work. Day by day... step by step... we will get there!

🚨 Public Beta: Source is live! Attribution is broken. We’re building a new AI-powered platform for B2B growth teams - and we’re launching it early. It’s rough. It’s raw. But it works. If you're tired of flying blind with your marketing spend, Source shows you what organic and paid channels are actually driving the best leads and new customers. It’s a truth machine for marketers who want answers - not spreadsheets. This is the public beta. You’ll hit bugs. You’ll hit breakthroughs. You’ll help shape the future. Join us. Rip it apart. Help us make it better. Let’s rebuild attribution from the ground up. 💥 Bonus: The first 100 beta users get free 1:1 consulting time with me. I’ll personally dig into your data, unpack your funnel, and help you steer your marketing strategy in the right direction. Sign up for the free public beta 👉 source.app

I am solving marketing attribution once and for all. I've been dealing with the same problem over the past decade plus of building custom attribution tracking solutions and custom dashboards for every company that I've worked at including DigitalOcean. There are very few "amazing" marketing software tools that work out of the box where your marketing and sales data is consistent. GA4 is unusable. Tools like Segment require engineering support to maintain. B2B marketers deserve better. That is why I've personally invested over $1M of my capital to develop Source (source.app), a full funnel attribution solution built for B2B marketers. So you will finally know where your best leads and best customers come from! I've included a 5 minute product demo below that walks you through the onboarding process and shows you how easy Source is to setup and get started. THE ASK: We are looking to invite a select group of forward-thinking marketers to join our private beta as a design partner. You will have the opportunity to influence our product roadmap to meet your needs and to help us build your dream attribution product. If this sounds interesting, send me an email at [email protected] or DM me on X. I’ll personally send you a signup link so you can use Source for free.

I’m working on building a very special product for the marketing community. Stay tuned.