Amine

It’s November 2nd, and if your month still isn’t planned, you’re not as late as you think You can plan the whole of November in one afternoon if you do it in the right order, and most of the stress comes from doing it the other way around Start with the three dates that actually matter: early access around the 17th, Black Friday on the 27th and Cyber Monday on the 30th. Put those on the calendar first and everything else works backwards from them Then lock your offer before you write a single email. When the offer keeps changing, every email has to be rewritten, and that’s how teams end up writing copy the night before The two weeks before early access are for warming people up. Send a few emails at full price that give your list a reason to open, a story, a best seller, a customer review, and then a teaser that invites them onto your early access list While that’s going out, update your welcome, cart and checkout flows so they sell the same offer as your campaigns. If someone joins on Black Friday and gets a 10% off welcome email, you’ve just undercut your own sale If you write everything this week, design next week and schedule it all by the 16th, Black Friday week becomes the week you watch it work instead of the week you build it And if you’d rather not do it alone, we freed up room for 3 ecom brands. We’ll make you 3 BFCM campaigns ready to send, audit your account and give you a full retention strategy, before you pay a cent DM me “BFCM” and I’ll send you the details And not any generic emails but ones like these 👇

We are so ready to print This is for one 8 fig brand btw

Money Monday

I bought some stuff for my mom from Guess in Dubai a long time ago They took my email for the order confirmation, like every other store And they’ve been emailing me ever since Cross-sells, upsells, new drops, stock updates, etc.. And the best part, they’re built around what I bought, plus the stuff that matters in Dubai like 2-hour delivery This is peak email marketing, from a brand whose customers mostly walk into a store And you’re running a brand fully online, where the only place people find you is your site, and you’re still not doing email marketing NGMI

Small brands deserve some love too

Black Friday is 28 days away and a lot of founders think it’s too late to fix their email It isn’t, if you spend those 28 days on the right things: 1. Check where you land. In Promotions or spam? Fix that first, start every send with your 30-day engaged segment 2. Lock one main offer your customers get in 3 seconds. Klaviyo brands with the smallest discounts grew the most over BFCM 2025 (+14% YoY) 3. Speed up your welcome, cart and checkout flows. In a 5-day sale, the cart email lands in 15 minutes, not tomorrow 4. Swap the current pop-up for “Get early access” and during the sale days restate the same offer 5. Plan early access, Black Friday and Cyber Monday first, then build everything around them None of this is complicated, it just keeps getting pushed to “next week” until it’s November So we freed up some room on the team and opened 3 spots for ecom brands last minute We build your 3 BFCM campaigns for free, audit your account and give you a Q4 and Q1 growth plan Once the 3 spots are gone, that’s it Book here: BFCMq4.com or DM me “BFCM”

This app makes driving 10x more fun

When the founder keeps triggering his own abandoned cart just to see the emails again Flows set up delivered perfectly ✅

25 days after this post and email is now 40% of this brand’s revenue We’ve been working with them for about 55 days The agency before us had it at around 18% And it’s only the beginning, there’s still so much left to build for this brand

Post purchase email we made for Veyrah This email isn’t selling a product, it’s selling a lifestyle A routine that defines you It lands right as the customer is getting their first order, when they want it to work really bad so we invite them to grab the whole setup and finish what they started and here’s the move most brands miss they get cheap with the discount on round two but these people already bought, they already trust you, so being generous here is a no-brainer, it’s how a one-time buyer turns into someone who stays and in Q4 this hits different you’re about to get flooded with first time buyers, an email like this plus a couple follow ups is what keeps them around instead of letting them go cold after one order everyone’s obsessed with getting new buyers barely anyone works the ones they just got that’s the whole game right here

Client came back after seeing the results of couple flows we made for him Now that he is 100% sure we can scale him It is really possible to get him to 60%+ attribution based on my experience with these type of brands Will share this again in 30 days!

Blessed to meet my favorite clients on a quick trip to Marrakech 🌴

In a few weeks your traffic is going to spike, and so will your abandoned carts Q4 shoppers compare, hesitate, and leave to “think about it” more than any other time of year Every one of those carts is a buyer who got all the way to the edge and stopped Your abandoned cart flow is what goes and gets them back, and most brands haven’t touched theirs since they set it up Here’s how to audit it before the rush, email by email Email one, send it fast, within the hour, just remind them what they left and make it easy to come back, hold the discount here Email two, the next day, answer the objection that actually stopped them, is it worth it, will it fit, how’s shipping and returns Email three, bring in proof, a review or a photo from someone who bought the same thing, trust closes more carts than urgency Email four, now the nudge, real urgency or a small incentive, this is where a discount earns its place, not in email one And the part most brands miss, abandoned cart and abandoned checkout are two different moments, someone who entered their details and left is warmer and deserves their own faster sequence Three quick checks, open every email on your phone, confirm your product images and prices pull in correctly, and space the timing out instead of firing five in a day Someone already decided to buy, your only job is to remove the last reason they didn’t

A quarter million in 30 days traced back to email Here’s the setup behind it that most brands never run When you send paid traffic to a pre-sell page, an advertorial, a listicle, a quiz, most brands disable the popup completely The thinking is “don’t interrupt the page,” so they cut email out of their highest-intent traffic entirely We do the opposite On those pages we run a tailored popup, longer delay, different behaviour, timed so it completes the page instead of fighting it Then we send that signup into a welcome series built for that exact page, fires faster, speaks straight to the pain point that brought them there Now you’ve got a real funnel, from the ad, to the page, to the popup, to a welcome series that actually matches why they came And here’s the part founders miss, this doesn’t just lift email revenue Those leads now flow through the rest of your system too, checkout, cart, browse, post-purchase, plus every campaign you send after And when the popup is built right, it completes the page instead of annoying people, so your conversion rate on the page goes up, not down

I almost didn’t send it The designed campaign was still stuck in review, another round of edits, waiting on approval All I had ready that day was a plain simple email in a draft Every instinct said wait for the polished one I sent the simple one instead, and it held its own against the designed campaigns we’d worked hard on that month Not because design doesn’t matter, it does, it carries a lot of the revenue But plain text has one big advantage, it’s fast, it goes out the day you think of it, no review cycle Don’t go silent just because the designed email is stuck in approvals

Everyone keeps saying they've run out of things to send their customers I don't buy it, you just think every email has to announce something So here are 100 campaign ideas, sorted into the 5 types of email that actually sell TEACH, answer what they actually wonder about 1. How to use your best-seller the right way 2. The mistake most people make in your category 3. A myth in your niche, and what's actually true 4. What's inside the product and why it matters 5. How to choose between your two most-confused products 6. A quick-start guide for first-time buyers 7. The reasoning behind how your product works 8. How to get more out of what they already bought 9. A common problem you solve, explained simply 10. "Is this right for me?" answered by use-case 11. How to make your product last longer 12. The difference between you and the cheaper option 13. A routine your product fits into 14. Your 5 most-asked support questions 15. What to do if it doesn't work the first time 16. A seasonal how-to for this time of year 17. The one thing buyers wish they knew first 18. How to pair your product with something they own 19. A quick "do this, not that" 20. Debunking a trend your category is obsessed with PROVE, let other people do the talking 21. One detailed review, built into a whole email 22. A real customer before-and-after 23. A screenshot of a glowing DM 24. What your reviews say about who loves this 25. A customer's full story 26. Photos from real buyers 27. A press mention or feature 28. A skeptic-to-believer story 29. Your most-reviewed product and why 30. Expectation vs reality 31. Several short customer wins in one email 32. A video testimonial 33. Your community's favorite way to use it 34. An honest review that names a flaw 35. Numbers that build trust (units sold, reorders, rating) 36. Founder picks a review and breaks it down 37. A customer's update months later 38. Why people keep coming back, in their words 39. An expert's genuine take 40. A wall of one-line quotes CONNECT, show the human behind the brand 41. Why you started 42. Where the brand is headed 43. Behind-the-scenes of how it's made 44. A mistake you made and learned from 45. Meet the team, one person at a time 46. The story behind your best-seller 47. A day in the life of running the brand 48. A personal founder update 49. What your brand actually stands for 50. A packing or shipping look behind the curtain 51. Answering a question a customer emailed 52. Why you priced it the way you did, honestly 53. A cause your brand supports 54. The hardest lesson of the year 55. A thank-you with no ask attached 56. A sneak peek at what's next 57. A "we messed up" email that owns it 58. The inspiration behind a product 59. Reader question of the week 60. A reflection tied to the season SHOW, put products in front of people without the hard sell 61. New arrival 62. A bundle built around a theme 63. Staff picks this month 64. 3 ways customers use this 65. A gift guide for an upcoming occasion 66. Back in stock 67. Best-sellers, ranked 68. A product you think is underrated 69. A seasonal edit 70. "Complete the set" cross-sell 71. A limited-edition drop 72. The product people forget you sell 73. A collection lookbook 74. "If you liked X, you'll love Y" 75. A bundle's price-and-value breakdown 76. A behind-the-design look at a new product 77. A starter kit for new customers 78. The perfect gift pick 79. A curated pick for a specific customer 80. A fresh take on an old favorite SELL, the direct ask 81. 24 to 48 hour flash sale 82. VIP early access for your engaged people 83. A first-time-buyer offer 84. Free gift with purchase 85. Free shipping threshold push 86. A bundle at a better price 87. Last chance before an offer ends 88. A seasonal sale 89. A replenishment reminder, time to reorder 90. Low-stock urgency on a popular item 91. A win-back offer for lapsed customers 92. Buy one get one, framed as completing a set 93. A loyalty or rewards reminder 94. A nudge for people who browsed but didn't buy 95. A birthday or anniversary offer 96. A "price going up soon" heads-up 97. Spend more, save more 98. A subscriber-only offer 99. A gifting push before a gifting season 100. A final-hours countdown Don't send these in order, rotate across the five so you're never only selling, that's what keeps people opening and protects your deliverability Save this, you've got months of campaigns right here

The most important email in your whole account is one you’ll never actually write It’s your popup Think about it, every subscriber you have, every automated flow that makes you money, every campaign that converts, all of it starts the moment someone types their email into that little box Get the popup wrong and everything downstream has less to work with And here’s where almost everyone leaves money on the floor, the lazy “10% off, join our list” box It works a little, but it attracts the exact wrong person, the discount hunter who subscribes, grabs the code, buys once, and never opens an email again A good popup does something different, it speaks to why someone came to your site in the first place Instead of “10% off,” try solving their actual problem, the guide that helps them choose the right product, the quiz that points them to what fits, the offer tied to the specific thing they were already looking at You pull in someone who wants what you sell, not just someone who wants a discount Same popup slot, completely different quality of subscriber, and it compounds across every email you’ll ever send them Your list is only as good as the door people walk in through Spend more time on that door than you think it deserves

High Dopamine Games X High Dopamine Emails = Sales

If you’re just getting serious about email, Black Friday being six weeks out might feel like you’ve already missed the boat You haven’t Six weeks is enough to build something real from scratch, you just have to start today and follow the order Here’s the plan, week by week, whether you’re fixing an old setup or building your first one Week 1, this week, set the foundation, if you don’t have a list yet, get a popup live so you start collecting emails, and make sure the basics are in place so your emails actually land (SPF, DKIM, DMARC, your platform walks you through these), then decide on your offer Week 2, build your flows, at minimum a welcome sequence for new signups and an abandoned cart sequence, these two alone will carry most of your automated revenue, you don’t need all ten to start Week 3, start sending, even one good campaign a week at full price, you’re not just selling, you’re warming your list so they recognise you in November Week 4, write and design your Black Friday emails now, the tease, the announcement, the reminders, while you have time to think Week 5, open early access to your most engaged people and keep showing up so they stay warm Week 6, schedule everything, test your links, preview on mobile, so Black Friday is just execution You don’t need a perfect, years-old email program to have a good Black Friday You need to start today and not stop

Getting the essentials first ✅