supplements & other mrr focused brands = rip during mid december to early january
one time purchase & gift brands = rip during black friday
a lot of you guys prepping for bfcm are in the wrong space for it
AI is still in the cheap phase. Frontier models are still operating at losses to keep you on their platform. You will start to see usage and pricing increase really soon.
The biggest conversion booster for any MRR brand is hiding the recurring subtotal on the checkout.
You can call it black hat or gray hat — but the biggest brands are all doing it right now.
Resilia, Lymphoria, BioRoot, Goda etc.
I’ve split tested keeping it and hiding by putting “60 Day Guarantee” and hiding it out performed every single time.
They all suck ass.
I only join for the communities and networking. Learnt more from a discord server than a course ever taught me.
Ngl this is a dumb take.
But to be fair, account structure is probably 20% of performance, and the other 80% is purely the creatives.
But if you’re genuinely trying to test creatives at any scale, ABO is the only logical choice.
I've had ads that literally did not spend in a CBO before that became winning ads after forcing spend on it.
ABO = forced spend and real data.
Force spend to force data. Win or lose, at least you have statistically significant numbers to analyze and iterate on.
evolve has lit tested this, if ur ad isnt getting spend ur ads are just shit bro, they've tested ABO vs CBO and they're the ones doing $1m days lol, you SHOULD force spends when ur actually good at ecom, because I also know other people doign $1m days forcing spend, but that's because they actually know what tf they're doing lol, a beginner should not be forcing spend on any ad at all
