PabloZarate™ (@heyPabloZarate) header
PabloZarate™ (@heyPabloZarate) profile picture

The designer other designers call when they need help. I like to compliment randomly on X. Opinions in English & Spanish. (He/him)

Buenos Aires, Argentina
Joined July 2009
Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)Photo by PabloZarate™ (@heyPabloZarate)
Dear #designer,
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It’s funny. History repeats itself. It’s the Bauhaus approach all over again. What a great time to be a designer. constitution.design
I agree with this definition of a Design Engineer by @Mappletons youtu.be/hpZ4tfZYMAo
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In the era of AI, what becomes the actual human / designer's job? I spent the last 2 weekends bringing my own thoughts around this question to life in a wild and hilarious scrolling experience packed with silly vignettes, eclectic characters, and surreal visual metaphors. All in, it's about 200 scroll-driven animated moments, 86 stop-motion performances, and 944 poses across 10+ chapters. It is hands-down my most ambitious animated scrolling work yet! and it took just 2 weekends. try it here -> human-md.ai
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De mis poemas favoritos.
A new tiny experiment. Exploring forms that emerge from a single text. An exercise on motion graphics and data visualization. Text: “Poema de los dones” — Jorge Luis Borges Font: Areal by Dinamo Stack: @paper + Opus 5.5
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PabloZarate™ retweeted
MacBook Purr
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Still 0%
A pedido de @uxbs_cris se vienen los Slop Awards 🏆 Dos premios: la web con más slop y la que menos. A la mejor la audito gratis. Medí tu web en antiwebslop.com y ya participás. Hasta el 30 de noviembre. Ojo: si ya la habías medido, medila de nuevo. Recalibré el Slop Score y cuenta desde ahora (es GRATIS).
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Experiencias rotas que requieren mucho estómago para sobrevivirlas: Instalar y hacer andar una impresora, pedir por rappi.
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PabloZarate™ retweeted
Designing with AI doesn't make bad designers good. It's actually making the already good designers really, really good, and leaving everyone else exactly where they were. Still not good at design and it’s even more noticeable now.
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Que tanta web tiene tu slop ? Quiero ver resultados 😂 este es el score de mi portfolio 👇 antiwebslop.com/
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hallazgo de mi amigo @oskmonkey: Borges sobre la inteligencia artificial en una entrevista de 1985 con Marcelo Longobardi
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Esto es precioso.
New video-essay. Borges's «Del rigor de la ciencia» (On Exactitude in Science): the map that grew as large as the empire itself. A parable on the absurdity of perfect rigor, and an excuse to work on something I love: cartography!
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#IA El código está resuelto. También lo están el lenguaje, la gramática y la sintaxis. Y, sin embargo, no todos somos Borges. Ni siquiera teniendo acceso a las mismas palabras. Dominar el lenguaje nunca fue lo mismo que tener algo para decir. Codear jamás fue importante.
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PabloZarate™ retweeted
I've lost count of how many times I've reread Designing the Star User Interface (1982) from Xerox PARC. Every time, I'm struck by how sincere and thoughtful the writing is. Really want to share this with anyone thinking about the next generation of UIs. A few things that particularly resonate with me (there's so much more in the article): 1. A consistent conceptual model matters. I believe the next generation of UIs should be generative and adaptive, but still follow a coherent, learnable set of 'physics'. Malleability shouldn't come at the cost of predictability. 2. Simplicity should be a first-order design principle (something LLMs are bad at). Fewer buttons, clicks, or keystrokes don't necessarily make an interface simpler. Nor does adding more. "simple things should be simple; complex things should be possible" 3. Plan to throw one away; you will, anyhow. Many prototypes are meant to challenge assumptions - they should be designed to be thrown away, rather than promising to deliver the throwaway to users. ** What stays with me most is just how much nuanced, deliberate thinking went into the WIMP interfaces we've inherited, and are now eager to reinvent. We need at least the same depth of thought and care. Still have a long way to go.
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PabloZarate™ retweeted
“designing much faster than the others” — this so daft and makes it clear they don’t understand design at all. “Designing fast” (or slow) is just not a thing. If you conflate “producing ui by piecing together stuff” and “design” then the former (which is a form of assembly-line practice) can surely be fast or slow. What makes the practice of design challenging is not how to put a ui or poster together, it’s what the pieces are, what the message is, what is being communicated, how it all works together. So many of today’s “design” AI tools focus almost exclusively on the production part, on putting stuff together. I’d love to see an AI design tool that forms a deep understanding of a problem over the course of days or months and works like a creative partner. Call me on my bullshit, thinks about the whole, isn’t concerned really about the final arrangement of elements as much as it would understand the story and the message.
Revolut's designers are moving off Figma. Storonsky spotted one team designing much faster than the others. What they did: 1. Gave an LLM Revolut's design system at the code level 2. Prompted it to build new flows on top of that system 3. Got a live interface they can click through on a laptop or phone, instead of static frames Result: 3-4x faster. Now he's pushing it to every designer at Revolut. His job, as he describes it: find what works in one team and spread it across the company. Full breakdown here: productmarketfit.tech/p/revo…
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Me pregunto si una de las consecuencias no previstas de esta nueva era es el resurgimiento de los medios impresos.
LIFE returns to print 11.23.26. Read our Editors’ Letter and learn more about the new LIFE here: new.life.com
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PabloZarate™ retweeted
for anyone that needs to hear this (me) Ship that side project, even if you think no one nowadays cares. You care.
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PabloZarate™ retweeted
Bueenas, tanto tiempo por acá. Me puse a hacer esto: pogo.ar Porque me gusta mucho ir a recitales, festivales, etc. Si quieren chusmearlo y decirme que taal, les agradezco 🙈 Si se crean un perfil, mi user es: majoledes.
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Feliz día colegas. Como de costumbre, un extracto de mi pablozarate.com/manifesto
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