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Brands need to rely on what works today while being ready for what will work better tomorrow. Find out the three best practices Google’s Kristen O’Hara believes will help you stay ahead of the game. goo.gle/3H5FH0u
ALT A marketer makes adjustments to traditional advertising solutions on a flowchart by adding new automated methods.
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"Any consumer touchpoint is an opportunity to do something creative & to be interesting."
Our Global CCO, @otherliztaylor joins industry giants @wnd, Marc Pritchard, & Jon Halvorson for a look at what's next for #Creativity.
More via @ThinkwithGoogle: okt.to/7kOqPI
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Thank you #TechUpForWomen for having us kick off the conference for the 6th time!
Love gathering to talk about #allthingssocial with the tech community-- fantastic day ahead with all of our amazing leaders.
#TechUpForWomenConference2022 #WomenInTech #FutureIsFemale #women #tech
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As part of @Google's Quarterly #DEIB update I sat down with @franklyfranny, @jewelmelanie, @AlistairMokoena and @leanne_luce to explore how we are helping to build a future based on sustainable equity.
Read here: bit.ly/3DebNn1
#googlers
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"Rather than being 'brand-to-fan' we focus on 'fan-to-fan.'" Great perspective from @McDonalds' @TariqHHassan. It's important to recognize that today's consumers are looking for brands to provide the community and culture of a fandom experience.
#AWNewYork #GoogleAWNewYork
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“Experimentation is vital, especially now in an age of constant change.” Thank you, @TheKristenOHara, for starting #GoogleAWNewYork with fantastic insights and a fabulous Morning Show!
#AWNewYork #Advertising #Tech #FutureofMarketing @katiecouric
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So proud that @Google's parent company, Alphabet Inc., received the #4 spot on @Forbes 2022 World's Best Employers list.
See the list: bit.ly/3S1aE7H
#googler
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Really enjoyed this recent @MyTotalRetail article outlining 3 digital strategies for socially responsible retail brands, such as making sure your values match your product discovery experience.
Read here: bit.ly/3y4ySqq
#marketing #sustainability #CSR #ESG
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Thanks to @elcinfo for the opportunity to speak at #MLMS22 with the inspirational Orlena Nwokah Blanchard about her work on @thecrownact & how we can create a world where everyone can bring their most authentic selves with them wherever they go.
@Google #BlackProfessionals #DEI
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Proud to represent @Google at the @HHFoundation awards last night. Excited to share last night that #Google is pledging $1 million as a founding donor of the @USLatinoMuseum.
Congratulations to the award winners and thank you, Jose Antonio Tijerino, for your leadership.
#HHA35
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24 years on and we're still feeling lucky:) Grateful to all of you for your support, and we'll keep working hard to build a more helpful Google for everyone. (Shout-out to the Charlie's Cafe team for today's birthday 🧁!) – at Mountain View, CA
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This looks to be such an incredible event, @Melonie_Parker. Wish I could attend! #TheRootInstitute #DEI @TheRoot
Excited to be joining so many talented voices tomorrow during #TheRootInstitute event at the Martin Luther King Jr. Memorial Library in Washington, DC. I'll be leading a discussion on the truth behind #diversity in tech.
Buy tickets here: bit.ly/3x6Iv7o @TheRoot #DEI
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Excited to be a part of the hybrid #4AsStratFest event next week for a fireside chat, discussing the role that #marketing and #agency teams can play to help with sustainability.
RSVP here: bit.ly/3TMQQXO
@4As @Google #advertising #NYC
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Tune in to @Google #ThinkRetail22 live @ 1pm ET today!
Hear insights on the latest trends, #consumer behaviors & best practices for the #holidayshopping season from fireside chats w/ me & industry experts like Matt Scanlan from @NaadamCashmere
Watch live: bit.ly/3QGq4yg
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This year’s #holidayshopping season is definitely going to be a challenging one for #brands. This event is a great opportunity to tap into the minds of industry pros to see how they are navigating these issues and what tools they are using!
@GoogleAds #ecommerce #virtualevents
Tomorrow at 1pm ET for @Google Think Retail on Air 22! I’ll be a part of the opening keynote for a fireside chat with Matthew Scanlan of @NaadamCashmere on how their brand is gearing up for the #holidayshopping season.
Tune in: bit.ly/3QGq4yg
#ThinkRetail2022 #retail
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Woo hoo!! This is going to make a big difference for viewers and #creators.
At VidCon, I spoke about YouTube building a bridge to better connect Shorts to long-form discovery.
youtu.be/fQPUH2Ylb88?t=2184
Today, the first lane on that bridge opened. Recommendations now consider recent long-form videos from channels the viewer watches in Shorts. More to come!
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As this @ThinkwithGoogle article says, the key to meeting your customers’ needs as they plan for life’s big moments is to be agile, drive digital, offer services, and act ethically.
bit.ly/3A5b9HX
#brandinnovation #customerexperience #Google
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Excited to join industry experts and @Google product specialists on August 30th for #ThinkRetail2022! Register to hear the latest holiday shopping insights and trends: bit.ly/3divD7i
#ecommerce #retail #consumerinsights
