My Distribution Notes #03 One distribution approach I've been experimenting with is giving people a genuine reason to talk about my products. With Africa Is Building, founders get their products listed and have something worth sharing with their communities. With Buy Me a Malt, creators can share their pages, celebrate their first contributions, and appreciate their supporters publicly. These activities can introduce the products to people I might never reach through my own account. I'm learning that distribution doesn't always have to come directly from the founder. Another approach is to make the product itself give people a reason to spread the word.