Building communities IRL, online & on-chain 🌱 Working on @onhomeroom Previously @MinaProtocol · @Topgolf
Miami, Fl
Joined September 2019
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"make an anime-style music video for Homeroom"
Opus 5.5:
> wrote + composed the song
> storyboarded the whole thing
> made the video in one shot
i’m overstimulated but somehow also impressed??
one of our paid launch KOLs unsubscribed after 2 emails...
trying to decide if this is feedback on influencer marketing or my emails?
“Make a launch video like this, but for Homeroom”
> one shot with Opus 5.5
> voiceover is still robotic
> but… this is kind of insane
been quietly working on this one for a while.
very different product, very familiar thesis: the people using something should have a say in what it becomes.
Color is one of the most underrated brand decisions you can make early on so I mapped out brand colors for the top 300 crypto projects by market cap.
About 70% of crypto brands use blue, black, or purple.
Does this analysis track with what you are seeing? What would you do if you were starting a new project in crypto today?
Lately my social feed has been full of nostalgia:
→ Hollister covering "Good Riddance" for their line launch
→ Gap promoting the classic sweats I lived in as a kid
Two things happening:
1. Nostalgia is having a moment
2. Music videos are becoming the launch format—not as product placement, but as owned culture extensions of the brand
Andrea Rodriguez retweeted
Millennials are the elite generation because they cranked out 12-page essays the night before they were due. No ChatGPT. No Claude. Just lo-fi beats playing in the background, Black coffee at midnight, footnotes that were somehow correct, and pure delusion. Grade was an A minus. Period.
If you post on social media, this is for you.
Homeland Security is reportedly sending subpoenas to social platforms for the identities behind accounts criticizing ICE.
When platforms hold all user identity data, they become pressure points.
If they can hand it over, governments will try to force them to.
And this will have an extreme chilling effect against free speech, a foundational right.
Whether you agree with the politics or not — the architecture matters.
Leveraging ZK gives us a different path:
> You can prove you’re human.
> Prove you’re eligible for an account.
> Prove you haven't violated the platform's rules.
Without exposing your identity.
nytimes.com/2026/02/13/techn…
Since 2020 in crypto, I’ve gotten:
• more comments about my appearance from community calls than I ever did posting personal videos on TikTok
• death threats
• messages wishing my child wouldn’t eat
• endless scam links
You get jaded… but also paranoid. And I rarely say I work in crypto outside of X because it gets personal fast.
That said — most people I meet from crypto IRL are some of the smartest, funniest, kindest people I know. It's the online culture that is sooooOOOOooo toxic.
Andrea Rodriguez retweeted
🇻🇪 Venezuelan diaspora, nearly 9 million people
1.🇨🇴 Colombia — 2,856,123
2.🇵🇪 Peru — 1,662,889
3.🇺🇸 United States — 1,168,271
4.🇨🇱 Chile — 728,586
5.🇧🇷 Brazil — 626,885
6.🇪🇸 Spain — 518,918
7.🇪🇨 Ecuador — 489,528
8.🇦🇷 Argentina — 223,455
9.🇩🇴 Dominican Republic — 124,123
10.🇲🇽 Mexico — 110,252
11.🇵🇹 Portugal — 102,354
12.🇵🇦 Panama — 94,435
13.🇮🇹 Italy — 64,521
14.🇺🇾 Uruguay — 41,256
15.🇫🇷 France — 31,325
🖇️ Source: MPI, United Nations, The Guardian
Discord gives me anxiety. But it's also hard to imagine crypto projects without it.
There are better platforms for general community convo and wayfinding. That said, Discord is still great for user support, especially around technical issues.
It allows for open-source and faster support so the team isn't a bottle neck.
None of this means teams shouldn’t prioritize good docs, a solid website, and official support mechanisms though.
And it also doesn’t mean we shouldn’t stay flexible and explore other tools — scammers are a real problem on Discord. I’ll be checking out @intercom as part of this.
