
Christ is King ✝️ Building things that Scales Architect: @mysirenai || @kranth_ai
Anthemossa
Joined January 2023
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Your cursor can leave the screen and build the whole campaign before you blink.
Siren made this from one prompt.
Let your cursor out for the afternoon: mysiren.ai
Why is everyone screaming like the world is ending ? and then i check some places on the internet and oh shit it's really ending.
The downfall of Getty images would be studied in school on how greed and refusal to adapt killed the multi-billion dollar company.
AI + Debt destroys Getty Images, files for bankruptcy today 4 years after valued at $4.8 Billion in SPAC IPO:
Public shareholders get $0.
By most measures the business itself was fine:
• ~$910M revenue run-rate
• 27% adjusted EBITDA margins
• 59% of revenue on annual subscriptions
• Editorial revenue up 9% last quarter
It was the debt and AI churn on consumer side of business that sank it.
At June 30:
• $2.1B of debt
• ~$250M of annualized adjusted EBITDA (Q2 x 4)
• $51.6M of cash
• Negative $122.6M of free cash flow in Q2
That works out to about 8x leverage on revenue that was down 4% in constant currency.
At 8x, the plan only works if everything goes right.
Instead:
• AI took the low end. Annual subscribers fell from 321K to 240K in a year, a 25% drop.
• Subscription revenue retention fell from 93.4% to 88.4%.
• The plan to fix the balance sheet was a $3.7B merger with Shutterstock. UK regulators required a sale of Shutterstock's editorial business. Getty walked away in July after spending more than $100M on the deal.
Three months later Getty signed the restructuring. The Getty family and Koch are putting in up to $533M and will own 100% of the company. $270M of unsecured notes get retired, and secured lenders get lower rates and longer maturities.
8x leverage can work when revenue is growing 10%. Getty's revenue was shrinking and its retention was falling, and a 27% margin couldn't cover that gap.
If you have venture debt or any other loan, track two numbers: debt as a multiple of real cash flow, and what that multiple becomes if AI takes your low end the way it took Getty's.
Your feature, wired card to card.
The charge builds it, then coils into your mark. Siren made this from one prompt.
Your spark is already lit, point it at a card: mysiren.ai
Your brand, narrated in 73 seconds, no cuts, no timeline.
The camera walks into your own ad and your channels start orbiting it. Siren made this from one prompt.
Send your logo to director's camp, it comes back with a monologue: mysiren.ai
Your product should text your customers like a friend, not a newsletter.
A launch told entirely inside the chat. Siren made this from one prompt.
Leave the group chat on read, let Siren type: mysiren.ai
Why is it called nervous system not anxious system because majority of the time it's anxiety when you're feeling nervous.
Google is probably naming theirs right now , 6 names and none of them make sense.
pretty much every major ai company now has a personal agent product except google:
meta → muse
anthropic → duet
openai → dots
spacex → bots
slowly but surely the competition is shifting from who has the smartest model to who owns the persistent relationship with the user. this will be even more the case going forward.
you're seeing this because we likely reached peak intelligence required to power most of the worlds workflows probably earlier this year if not late last year.
Took an outage for bro to realise he was getting a deal lol.
This was literally every Slack i was in yesterday 😭
>junior dev at a mid startup
>wednesday morning
>just want to push a minor bugfix to our php app today
>open laptop, check slack
>company group chat is an absolute warzone
>CTO typing in all caps about php2shell
>fucking php
>whatever, server hasn't blown up yet, I just need to get my code in
>open gitlab to merge the PR
>forced emergency logout because of a critical gitlab security patch release
>fucking gitlab
>pipeline fails because of some weird regex compiler bug
>spend 40 minutes fighting CI/CD
>i can just use AI to help debug
>fire up opencode
>api keys nuked because they were breached
>fucking opencode
>i’ll just get fresh LLM api keys from our corp proxy, LiteLLM
>it won’t connect? It’s down?
>look up LiteLLM news: supply chain compromise
>fucking litellm
>cold sweat forming
>slack alert: db connection error
>check our database connection
>we host on TiDB Cloud
>they just announced a security breach, unauthorized access via stolen service account credentials, data copied
>fucking tidb cloud
>full panic attack incoming
>figure fuck it, just ship the container to Railway and go home
>open Railway dashboard
>bright red banner: "Security Disclosure: Rotate all environment variables immediately. All builds paused."
>fucking railway
>try to open the app URL in browser to see if anything is even working
>NET::ERR_CERT_AUTHORITY_INVALID
>eMudhra intermediate certificates compromised
>4
>instantly untrusted by every major browser
>fucking emudhra
>stare blankly at mac screen for 10min
>random pop-up
>restarting in 10min to fix a critical vulnerability
>fucking macos
>close laptop
>leave office
>never come back
Your product hires a team without a job posting.
Role pills land, screens glide in, the composer takes one line. Siren made this from one prompt.
Headcount is free today, try the roster at mysiren.ai








