Entrepreneur | $250M+ generated | Father of 5 | Sharing DTC growth & brand-building
Sarasota, FL
Joined May 2021
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Your law firm can rank #1 on Google and still be invisible on ChatGPT.
More people now ask AI assistants “who’s the best lawyer for my case?” before they ever open Google. 🧵
6. You’re not showing your track record.
“52 car accident cases handled this year” beats “experienced and aggressive” every time.
Just keep it accurate and bar-compliant.
The firms that act now will be the names AI recommends for years.
Which of these is your firm missing?
Follow @iamgerrid for more on how law firms get found in AI search.
We pulled AI citation data on 9 legal award sites.
The results surprised us.
Here’s which ones AI tools actually cite, and what it means for the awards your firm should chase 🧵
Myth 3: “Every award helps.”
Pay-to-play plaques dilute the real ones. And your state bar regulates how you display them.
Awards aren’t wall decor anymore. They’re part of how AI decides who to trust.
Which awards does your firm hold, and are you seeing them show up in AI answers?
Follow @iamgerrid for more data on how law firms get found in AI search.
The other thing that people aren’t considering is the value of the traffic coming from an LLM vs. traditional search.
This isn’t the case for every business, but “sophisticated” users are using AI tools to help them make better decisions. If your business relies on higher net worth individuals, GEO needs to be a priority. While Google is still the king of search, the tide is shifting.
SEO and GEO are not the same.
Search "white collar attorney" + your city in ChatGPT. In big cities, a Chambers listing beats the best-optimized website.
Google rewards optimization. ChatGPT rewards reputation.
Two years ago, Kostas Fragoulias @KFragoulias refused to make ads with AI.
Today his team scales AI ads to $12K a day. Profitably.
And the first step has nothing to do with AI. 🧵
Two numbers tell them what’s working: hook rate and hold rate.
A 60% hook rate with a 15% hold rate means a clickbait hook. People leave and nobody buys.
Every Monday, those learnings go back into Claude.
Kostas’s last piece of advice: don’t use AI blindly.
Start with what your buyer wants to look like after they buy.
Full breakdown on the Growth Boss Podcast. Watch now: youtu.be/YBoUuunR49o