Stacelynn Caughlan 💡

Working on positioning and messaging for a client. So far I - Scoured through support tickets - Read all help docs - Read through Reddit threads - Interviewed customers via Zoom - Interviewed partners - Interviewed founders This shit is a process—a completely necessary process.

We’re looking for 5-6 top level eCommerce influencers who run brands on @Shopify, with mid to large sized audiences, to join our research participant network at appstoreresearch.com - looking for intros or referrals. I want to work on deals with these people. Thanks for the help!

Recently there was increased discussion about DMCA takedown requests being used in bad faith between competitors on Shopify. I can confirm that the volume of these has very much increased recently. Let me give you some examples of what we are doing about it. Our goal is to work within the DMCA’s framework and make a system in which the right things happen quickly. We want to give merchants the maximum time to respond with the minimum disruption. We also need legitimate claims to resolve in favor of the claimants quickly. The first thing we did recently is to productize this properly. We shipped a feature to manage these cases directly in the Shopify admin to make it a lot more obvious. Before that a lot was managed through form emails. This process is now much simpler and faster. The second thing we did is to make the identity system more robust so that we know more about the claims filed. We consider the claimants previous cases in order to decide what decisions to take. Similarly we consider documentation from previous cases that merchants had to deal with more strongly to make accurate decisions when repeat claims are received against products. If we detect bad faith claims from accounts we take action. We recently filed multiple lawsuits against claimants in court. This matches our aggressive stance when we see frivolous or bad faith patent action in which we had a lot of success invalidating bad patents. The end result of this is that we catch spammy or frivolous claims at much higher frequency already. We also make responding to cases much easier and this can be managed directly from the admin now and is less work for the merchants. Lots of additional improvements coming- but what I can guarantee you is that that Shopify will be the worst platform on which to make fraudulent DMCA claims on. “Be merchant obsessed” is a core value here, and we reflect that better in this area.

How would you feel if someone called your baby ugly? Pretty angry, right? (As a dad, I would be...) A DTC website is an ecom manager’s baby. You can’t just come in as a CRO advisor and do a teardown without empathy for their hard work.