storyteller, provocateur, creative director & tango dancer. Founder of @moonshot_us
San Francisco, CA
Joined April 2009
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- Following352
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Lauren Anderson retweeted
ICYMI: Earlier this year, Exowatt closed our seed funding round of $20 million! Backed by Sam Altman, we're committed to developing the next generation of solar power module systems. wsj.com/tech/ai/sam-altman-i…
Lauren Anderson retweeted
Key transformations that have reshaped how businesses need to approach branding in an increasingly noisy, fast-paced world where remaining relevant is essential.
moonshot.us/journal/giant-le…
Lauren Anderson retweeted
Whether we had our noses in books, pods in our ears, or eyes glued to the screen, here is a roundup of some of the best content we consumed last year. moonshot.us/journal/the-best…
“Founders and business owners usually know what their potential customers need in terms of a solution or product. And that’s a damn good start. Addressing the needs of a given market is essential. But to truly succeed, you need to know how…” —@moonshot_us link.medium.com/eJwLHMqyLGb
Lauren Anderson retweeted
When you're lacking motivation, remind yourself: discipline now, freedom later. The labor will pass, and the rewards will last.
Lauren Anderson retweeted
Writing a website? It takes more than great copy. It involves strategy, design, and little tricks to ensure your message lands and resonates.
Here's 7 steps to getting your story right: moonshot.us/journal/7-steps-…
“Make your customer or audience the hero of your brand’s story. Shift the focus from self-promotion to how your brand can empower and enhance their lives. Craft compelling narratives that highlight how your offerings address their…” — @moonshot_us link.medium.com/52hkHGwK9Eb
Lauren Anderson retweeted
What makes a brand stand out? Is it the logo, the tagline, the offering? In reality, it’s a mix of factors backed by intentionality and consistency. Here are what we consider 7 inviolable, first principles of branding:
moonshot.us/journal/7-first-…
Lauren Anderson retweeted
We've all seen brands be applauded & punished for speaking out on social/cultural issues. These days its a damned if you do, damned if you don't and good luck finding consensus. @TheHustle What's your brand's take?
thehustle.co/consumers-don-t…
“When people see your products or services being used by real people, it makes your brand seem more relatable and approachable... Consumers today have never been more savvy and the BS radar is at an all time high” — @moonshot_us link.medium.com/OjZ3fb2LYDb
Lauren Anderson retweeted
The BS radar for traditional advertising is at all time high with consumers. So what's one way to pierce the noise? Authentic #lifestylephotography. This post is all about what it is, why it's so important, and tips on getting it right.
moonshot.us/journal/the-secr…
Lauren Anderson retweeted
Identifying what you believe in and finding clients who align with your values is the best way to ensure long-term success. Learn how Moonshot applies the "Maslow hierarchy" to keep our internal teams aligned and seek partners who share our values. bit.ly/3FajtI9.
Lauren Anderson retweeted
To all companies, from startups to the biggest players: brand guidelines done right build a consistent compass for the legend you seek to create. Check out our new post on why you need a brand "bible"
moonshot.us/journal/why-your…
Lauren Anderson retweeted
Drop it like it's hot! We’re excited to announce today that after a decade in the biz, we’ve rebranded and reaffirmed our creative mission. Check out our new site at moonshot.us, drop us a line, or DM us if you want some sweet sticker swag.
#brand #design #innovation
Lauren Anderson retweeted
Conservatives always talk about how government should run like a business.
If a CEO went to Cancun and skipped the big board meeting with the company about to go under, they'd be fired.
When a senator does this, they just say "fake news" and continue their 6-year term.
Lauren Anderson retweeted
One last thing I can’t shake, had capable foreign actors been embedded with the terrorists, they could have killed half of Congress, held hostages for ransom/prisoner release and stolen countless hard drives etc. We were so damn vulnerable and so lucky it wasn’t even worse.
Lauren Anderson retweeted
I wrote this from my soul to my son and yours. From my upcoming book Letters To The Sons Of Society! Please read, comment and share. @penguinrandom link.medium.com/6ftaykAV96 #writingmywrongs
Lauren Anderson retweeted
We're proud to partner with our friend @ShakaSenghor on the launch of his website @RedeemedSole___, which features the voices of vulnerable people affected by mass incarceration. Read the stories here: redeemedsole.com/
Lauren Anderson retweeted
Tune in to @AppleTVPlus for my interview with @Oprah We discuss what I learned in prison that can you help you survive quarantine tv.apple.com/us/episode/shak… #writingmywrongs
Jack Dorsey Vows to Donate $1 Billion to Fight the Coronavirus nyti.ms/3e06xWR
