Founder & Director @mannakin | I love #digitalpr
Lincolnshire UK
Joined December 2016
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WoW so exciting to be featured here! I’m always available for interviews #journorequest #prclub @mannakin #prrequest 🙏
👕 @OwainWynEvans is meeting the woman who's recycling shop dummies to give them a new lease of life! 🥰
#TheOneShow 👉 bbc.in/3RUn3fi
Roz Edwards retweeted
I'll tell you what really pisses Digital PR's off, the real ICK of Digital PR... The thing that makes us cringe into abyss.
IS when a journalists doesn't add a link. Its the true meaning of our loud TUTS at our desks.
Then endlessly refreshing our emails until the journalists replies to our beggy email asking for a link to be added.
I do love my job. I really do. BUT journos please just add a link in to the piece, It just makes our lives and yours a lot easier.
Cheers, and happy Wednesday.
Roz Edwards retweeted
How we landed top-tier links in the pet niche:
▪ We analysed 568 million Instagram posts containing hashtags for 281 dog breeds
↳ The results showed that the French Bulldog is the most ‘Instagrammable’ dog breed
↳ The second most Instagrammed dog breed is the Golden Retriever
↳ Next is the smallest dog on the list, the Chihuahua
▪ We wrote up a 600 words report on our findings, with tables and a clear content layout
▪ We used Roxhill and Muckrak to find journalists who consistently write about pets
▪ We send these journalists the email
↳ We followed up after a few days, to check if they’d seen our previous email
▪ Within a few days, the campaign started being picked up by the press
▪ Here are some of the links we got for our pet client, with this approach:
↳ NY Post (DR 91)
↳ Gizmodo (DR 90)
↳ Fox News (DR 78)
↳ DogTime (DR 79)
↳ …and many more.
Instagram is still a goldmine for PR.
You can run campaigns such as:
↳ The most Instagramable beaches
↳ The most Instagramable European capitals
↳ The most Instagramable food recipes
… and they will land links, every single time.
There is a myth in the PR industry that “Instagramable” stories are gone, and boring.
But they still get us powerful links.
As SEO focused Digital PRs, that’s the most important thing for us 👌
#seo #digitalpr
No #prclub hour this evening. I've been under the weather for several days and need to rest. Apologies if this affects you - you can still tweet using the hashtag of course.
Roz Edwards retweeted
Doctors at a hospital in Texas informed George Pickering that his son was in a state of brain death. They explained that his son showed "no brain activity" and the decision had been made to remove life support.
Pickering, however, was unconvinced by their assessment and resorted to extreme measures by drawing a firearm. He demanded that the doctors continue their efforts to save his son's life, threatening to use the gun if they refused.
This situation escalated into a tense standoff lasting three hours, during which Pickering faced off against the police while the medical team performed additional tests on his son.
The hospital was secured under lockdown as police negotiators tried to reason with Pickering, who remained adamant. In a pivotal moment, Pickering's son, previously declared braindead, responded to his father's request to squeeze his hand, indicating cognitive presence. Following this revelation, Pickering peacefully surrendered to the authorities.
George Pickering II subsequently served a prison sentence of 11 months. Remarkably, his son experienced a complete recovery.
Roz Edwards retweeted
Been interviewed by Martin - ITV Calendar today about the sand building on the prom. Collected a bag od recyclables and a bag of litter. #LincsCollect
Well that's it for another exciting round of #prclub hour! Reach out and join us. We talk about #digitalpr #blogging and all things promotional. See you next Tuesday!
Q3. What have you got that needs promoting this week? Let's see what you are shouting about. #prclub
I'm Roz, Director of @mannakin, a business I made up and made famous by using the power of PR. I'm here to help you do that too. Because it's FUN. Here's my free gift for you #prclub rozedwards.co.uk/diy-pr-chec… I also like a #defender
Get ready for #prclub hour today at 6pm BST. Come and say hello and introduce yourself! #journorequest We are a group of #entrepreneurs hungry for press opportunities. Include #prclub in your posts! RT and follow new friends ❤️
Thank you for coming along to #prclub - we shall go again next Tuesday at 6pm. In the meantime - you might like this free DIY PR Checklist - rozedwards.co.uk/diy-pr-chec…
