Every Impression, Curated by AI for Your Outcome
San Francisco, CA
Joined September 2012
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Excited to share that inPowered AI is now the fastest-growing containerized solution since its launch on Index Exchange!
Read the full announcement:
indexexchange.com/press/pres…
We’re fresh off the heels of our Q4 offsite in NY and it was one to remember🎉 - the Brazilian team joined us for the first time ever as we celebrated our biggest year yet, and made plans for even bigger 2024 💪 #TeaminPowered #DreamTeam #GenerativeAI #AdTech #RemoteTeams
We are very excited to announce that we are now offering AI-Generated Content, informed by 9+ years of engagement data! Thank you to Ben Young and AAA Club Alliance for sharing the success of our pilot program 🎉 !
globenewswire.com/news-relea…
#GenerativeAI #adtech #inPoweredAI
4 ways #marketers can future-proof their 2022 strategy:
1⃣ Focus on first-party data
2⃣ Build your brand, not just products
3⃣ #B2B #advertising is changing
4⃣ Look at ways to organically strengthen trust with consumers
@ClickZ clickz.com/future-proofing-2… #digitalmarketing #martech
The top #Marketers of 2021 as dubbed by @adage 👑 adage.com/2021-Best-Marketer… #MarketingMonday #marketing #advertising #thoughtleadership #bestof2021 #digitalmarketing
"As companies put cookieless #digitalmarketing strategies into action in 2022, agencies will be elevated to help brands retool for non-interruptive #contentmarketing" via @CMIContent #CMWorld. Thanks for featuring @ThePeyman in these top tips for 2022 🎉 contentmarketinginstitute.co…
In 2021, 43% of #marketers saw their #contentmarketing budget increases, and 66% expect to see it rise again in 2022. Get ahead of planning for the new year with these 10 tips from @sejournal 🏆 searchenginejournal.com/cont… #contentstrategy #digitalmarketing #martech #biztips
"Unprecedented growth" ahead for #marketers + #advertisers in 2022: @adage reports predicts bullish projections for the new year in response to a better-than-expected 2021 💪adage.com/article/marketing-… #MarketingMonday #advertising #martech #adtech #contentmarketing #digitalmarketing
The impending #cookieless future is an inevitable change #marketers must make soon. First-party data is taking center stage of this convo, already being seen as a tool for customer trust, brand integrity, & ethical #digitalmarketing. How #marketing leaders can use this change...
...to fuel growth & positive organizational shifts? @ClickZ breaks down how to nail the strategy, technology, and value of change when it comes to #firstpartydata 📈 clickz.com/the-making-of-a-s… #martech #digitalmarketing #contentmarketing #marketingtips #marketingtechnology
Why #marketers shouldn't buy into the hype of #hypertargeting when it comes to digital ads 👀 forbes.com/sites/augustinefo… @Forbes #digitalmarketing #marketingmonday #dataprivacy #adtech #martech #contentmarketing #adtargeting
We're grateful for our incredible team, amazing clients, and for everything that's yet to come! Wishing all of our friends a happy + healthy Thanksgiving 🧡
A really interesting read for #MarketingMonday: 51% of #manufacturing #marketers say they struggle to overcome traditional #marketing & sales mindsets, including how to create valuable content vs. sales-oriented #content 🤝 @CMIContent contentmarketinginstitute.co… #contentmarketing
We are mourning the major loss of a mentor and friend of inPowered who passed away yesterday, #JohnDurham. His memory will forever live on within and outside of digital advertising, as captured by this beautiful piece from @MediaPost 💔 #RestInPower mediapost.com/publications/a…
#MarketingMonday: Did you know that 70% of consumers would rather learn about a company through #content vs. #advertising? 16 reasons why #contentmarketing is worth more time + effort ✔️ business2community.com/conte… #digitalmarketing #martech #contentstrategy #marketing #consumer
How is the #supplychaincrisis affecting how #marketers utilize their Q4 ad-spend? @Digiday digiday.com/marketing/as-sup… #digitalmarketing #supplychain #contentmarketing #adtech #marketing #Q4 #marketingstrategy #adspend
How are Apple's privacy changes affecting Peloton & other major brands (according to recent earnings calls) and how can they use this to prepare for a cookieless future? @eMarketer viewcontent2.emarketer.com/C… #digitalmarketing #martech #contentmarketing #dataprivacy #apple #peloton
4 new consumer personas are changing how #marketers reach & relate to customers. Who are they + how can they be integrated into your #digitalmarketing strategy? Via @martech_today martech.org/four-new-persona… #contentmarketing #marketingmonday #martech #customerexperience #CX
Don't miss out on the latest blog post from @inpoweredai — we had the privilege of interviewing Ben from @AAAClubAlliance on what it takes to spearhead #contentmarketing for one of the largest travel brands 🚙 inpowered.ai/blog/behind-the… #digitalmarketing #martech #thoughtleadership
Always on marketing works, but always on #contentmarketing works even better, especially when trying to grow brand awareness. How can you change brand perception w/ an always-on #contentstrategy? @MKTGInsiders 💡 marketinginsidergroup.com/co… #branding #digitalmarketing #biztips
