We help good people with great building products.
Shifnal, England
Joined September 2017
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Inbound marketing to architects does take time, but Creative Brick Solutions hit their target level of enquiries in 6 months.
For an overview of the strategy and more case studies, download the new playbook: bit.ly/40cqyli
The foundations of an inbound marketing plan for architects are your website, CRM, and goals.
Next you need a content engine and promotion strategy.
Get more details in the new playbook for Marketing to Architects: bit.ly/45OS8pO
ALT How to Market to Architects - Three Essentials of an Inbound Marketing Plan
Specifications are getting harder to break, reaching architects is more of a priority.
Architects are doing more of their research online.
Now is the time to implement inbound marketing to architects.
Here's the playbook: bit.ly/3s02BBf
How do you speak the language of architects and align your marketing with each part of the project lifecycle?
Download How to Market to Architects for an overview: bit.ly/3Mf6gSs
ALT How to Market to Architects - Social Post - Architect's Persona
"The first place architects go is your website.
They need to find the information they are looking for online, in the format they prefer, on-demand, 24/7.
Not locked in the boot of a sales reps car."
From: How to Market to Architects (bit.ly/3QxDHCb)
ALT How to Market to Architects - Social Post - Specifier Sources of Product Information
Architects are "the most marketed to profession on the planet".
This recently published playbook breaks down how to break through to generate specifications and increase sales.
Download here: bit.ly/3QxsUIa
Have you ever heard of data hygiene?
No, this isn’t about how many times you brush your teeth or wash your hands... 🚿
This is all about verification and validation ✔️
It’s about checking that all the data you need to support your growth is being recorded accurately.
We've done dozens of website tear-downs for building product websites.
Common issues:
Design Over Functionality
Company-Centric Messaging
SEO Issues
Technical Depth
Dead Ends
To explore solutions, download our guide to performance website design: bit.ly/3RlbgrU
Most building product companies don't realise they have a brochure site.
Brochure sites are for reference. Performance sites are for the full customer life-cycle.
Performance websites are the future.
Get the guide here: bit.ly/44EqE5N
Did you know that 81% of construction leaders agreed to adopt digital tools by 2022? ️
One crucial aspect they're looking for is a CRM that actually works! 🧰🔧
⬇️ bit.ly/3rd8B8V
Lead generation is a powerful tool for building material businesses, however very complex. In this guide, we simplify 7 of the most powerful tools so you can generate a steady stream of leads to grow your business.
Get your copy below!
bit.ly/45aLLNY
“Digitisation is only getting started in this sector and it's going to become really important and people are going to be left behind. If you don't adapt, you go out of business.”
Dennis Helderman, Co-Founder and CCO of EasyToolHire.💼
Full interview: bit.ly/47oQ6Pn
To ensure that your CPD will be impactful, think about some professionals that you might want to involve in the project, such as,
👉 content writers
👉 graphic designers
Rather than creating new content and putting paid promotion behind it, promote an existing content piece that has recently gotten great engagement from the audience you're targeting.
Paid promo behind new content is risky! Learn more bit.ly/3Qp99mO
Our latest episode of #SNAGGEDPodcast is an interview with Dennis Helderman, Co-Founder and CCO of EasyToolHire. He breaks down his #SEO strategy and his perspective on digitisation in the #construction sector.
Full interview here: bit.ly/3OsTyzO 🎥
#contentmarketing
The construction sector is changing quickly.
👉 49% want more control over the management of their projects
👉 55% want to improve their reporting so they could start getting real-time information
⁉️ So, what are you waiting for?
Is your website attractive for specifiers?
It is recommended that you audit your website periodically, using some of the wide range of free tools available online to check the performance of each aspect of your website.
