The Art of Subtraction (Why I'm Killing My $250,000 Business)

Take a walk into the world famous Galleria dell’Accademia in Florence right now and you’ll see everyone looking past the four men who appear to be drowning in stone.

Article · @intleverage

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Internet Leverage ∞ · Jul 28, 2026 · 2:04 PM UTC

Internet Leverage ∞

@intleverageJul 28

Pro tip: bet on the underdogs.

How to get strangers to know your name (Upstreaming)

These days, when I meet strangers on calls or in DM’s, they almost always open with “oh, I heard so much about you!”. And most people wouldn’t believe me if I told them that’s entirely by de…

Article · @intleverage

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Internet Leverage ∞ · Jul 19, 2026 · 1:45 PM UTC

Internet Leverage ∞

@intleverageJul 19

I wrote 30 articles in 30 days. Here are the results (full breakdown):

I posted 30 long form pieces in 30 days on Twitter and Substack as a public experiment and challenge. Some very interesting things happened.

Article · @intleverage

83,884

Internet Leverage ∞ · Jul 9, 2026 · 11:11 PM UTC

Internet Leverage ∞

@intleverageJul 9

Steal the hours nobody owns (Loopholing)

My old boss spent the better part of a year convinced I had a stomach condition.

Article · @intleverage

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Internet Leverage ∞ · Jul 7, 2026 · 10:15 PM UTC

Internet Leverage ∞

@intleverageJul 7

Disappear for 90 days (The Ghost Protocol)

I shaved my head last week, down to the skin, standing in front of the mirror with the clipper guard off (the guard is for people who want the option of changing their mind). The pile of my hair sitti…

Article · @intleverage

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Internet Leverage ∞ · Jun 28, 2026 · 11:55 AM UTC

Internet Leverage ∞

@intleverageJun 28

There's one model that not even Claude Mythos can beat

The most advanced model on earth, the magical, the mythical, Claude Mythos... is still but a stranger to the one intelligence that decides your actual life: the one you've been training since before y…

Article · @intleverage

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Internet Leverage ∞ · Jun 27, 2026 · 1:04 PM UTC

Internet Leverage ∞

@intleverageJun 27

Everyone should build a High-Profit One-Person Empire™

I started out in the online space in Early 2022. Just a regular joe with zero prior experience and zero followers online. My very first digital product (ever) was a $5 Notion template.

Article · @intleverage

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