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Overall, do you approve or disapprove of the way Donald Trump is handling his job as president? Data from the October Reuters/Ipsos Core Political reveals that Americans continue to identify the economy as the top issue facing the nation.
ipsos.com/en-us/president-tr…
Are you all set for Halloween? Experiences vary, with parents of kids under 18 more likely to dress up in a costume (45% vs. 21%). Our survey also explores experiences with the supernatural such as UFOs, ghosts, and horoscopes. Take a look - if you dare!
ipsos.com/en-us/nearly-half-…
Check out the AXA's Future Risks Report Risk Radar, an interactive tool, allowing you to visualize the risks, compare the perceptions of experts and the general public, and track the evolution of rankings over time and between regions or generations.
ipsos.com/en-us/axa-future-r…
Join us on Nov 12 for the next Ipsos KEYS webinar as we explore the New Moments of Truth shaping today’s consumer journeys.
ipsos.com/en-us/KEYSwebinar2…
There's a profound shift in how we define a Life Well Lived. Rather than seeking aspirational lifestyles or self-improvement, people are increasingly looking for ways to reduce friction, restore balance and protect what matters most.
ipsos.com/en-us/life-well-li…
An Ipsos analysis of the October Reuters/Ipsos Core Political survey finds that the Democratic Party holds a 9-point edge over the Republican Party among likely voters on the 2026 generic congressional ballot.
ipsos.com/en-us/democrats-ho…
Just announced: Ipsos’ Lindsay Franke joins the Ad Council Board of Directors. The Ad Council’s mission is to address the leading issues facing people in the U.S., including firearm injury prevention, mental health and more.
adcouncil.org/news-insights/…
“In our tap room, it's all about meeting people where they're at, providing a space that people want to spend time in. So we're hosting a weekly chess club every Wednesday, and people will come that don't even drink beer". Jonathan Fritz, Hopewell Brewing
ipsos-insight-llc.foleon.com…
A new study from DeFi Education Fund conducted by Ipsos on KnowledgePanel finds that few Americans are confident the financial system is secure. Most say it needs an upgrade to keep up with new threats, and about half feel in control of their own money.
ipsos.com/en-us/only-one-fiv…
Discover how AI is reshaping brand influence, shopping behaviors and consumer decisions. Learn why digital natives are driving a mall comeback, how retail media can help brands compete beyond price and what we will and won’t be willing to delegate to AI.
ipsos-insight-llc.foleon.com…
The economy has overshadowed all other issues in 2026. About two weeks out of the midterm elections, cost of living concerns remain top of mind, as they were two years ago. Here are five charts on how views of the economy have (or haven’t) changed in 2026.
ipsos.com/en-us/four-ways-vi…
Conflicts around the world + their consequences are seen as the biggest factor driving the cost of living up (76%), ahead of the global economy or national governments. With midterm elections coming up next month, the outlook for the future really matters.
ipsos.com/en-us/ipsos-cost-l…
Revisit our on-demand webinar to hear how communications leaders at the world's leading organizations are navigating permanent volatility, AI-mediated reputation, fragmented stakeholder expectations, and the next chapter of sustainability. Tune in today!
ipsos.com/en-us/webinar-ipso…
Explore the trends shaping employee commitment, career growth and leadership aspirations in our Workplace Reality Report. The findings reveal a workforce seeking growth and purpose – but also seeking stability. This presents opportunities for employers...
ipsos.com/en-us/the-workplac…
While 47% say Halloween brings members of the community together, those who celebrate is down slightly from 2021. Many will decorate houses, watch scary movies, carve pumpkins, and dress up. By a wide margin, chocolate (51%) is the favorite Halloween candy
ipsos.com/en-us/nearly-half-…
Thanks for joining Ipsos at the 2026 ANA Masters of Marketing Conference FQ Lounge, for conversations on AI, advertising effectiveness, and how brands can drive growth and remain relevant in a rapidly evolving marketplace. ipsos.com/en-us/fq-lounge-an…
Join us at EPIC2026 for our AI-driven moderation case study as we discuss the tradeoffs & practical lessons, including what the AI handled well and how we adapted the approach for culturally and linguistically diverse participants.
ipsos.com/en-us/epic2026
Join us on November 5 to hear new research from Ipsos on how affluent consumers are redefining value, luxury, and premium experiences. Explore the trends shaping spending decisions today and the opportunities they will create for brands tomorrow. ipsos.com/en-us/what-drives-…
The most valuable role for retailers this Christmas may be reducing the social & emotional risk of choosing badly. Download our full report to discover how gifting searches can help retailers create more relevant and effective customer journeys.
ipsos.com/en-us/christmas-gi…
"Today we are reconsidering how we split our resources (our offerings) to those consumers who both want those premium experiences because we're a branded company, as well as those who are very conscious of every dollar". - Sean Burress, Kimberly-Clark
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