building @checktemple, ex-Microsoft

San Francisco, CA
Joined May 2020
lands end yesterday (unedited, shot by iPhone)
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introducing Temple for Opinions, our new self-serve platform - launch a study and our agents gather people's opinions within hours and pay them for their time We're helping CPGs, retailers, product teams, and policy organizations collect opinions to make better informed decisions. But beyond the type of company - our customers are the curious, truth-seekers who want to understand the people they impact on an on-going basis! try Temple for Opinions today at use.templeapp.ai , no sales call required.
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my first patent has been in the news lately because it's referenced in EU AI Act's transparency rules (C2PA) and will be baked into content generated by Anthropic. sometimes it's surreal to me how things you worked on for a long time, since inception, can continue to have exponentially growing impact long after you've moved on. it was a project that was initially deprioritized by leadership – but in my free time I would talk to journalists, social scientists, and researchers about how they viewed democracy at the threat of deepfakes and ai-generated media. when i couldn't get enough resourcing for engineers, I would build the prototypes myself (swe background came in handy) & those end up being published in the papers. it became something i was absolutely obsessed with and couldn't stop thinking about. people often ask me how I know what problem i want to solve and the answer has been pretty simple because it's the feeling that you cannot stop thinking about it and you see it everywhere. working on something that continues to be relevant (arguably more relevant over time) is an underrated feeling. a feeling that i have continued to chase since then.
Two years ago went to a conference at Microsoft discussing this arms race of deepfake detection and concluded that provenance of media is extremely paramount in preventing misinformation. We started working on a project that uses cryptography to expose the provenance.
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the creators who went on the openai brand trip got so much hate - it’s a pr lesson that you can’t take one publicly “unlikable” topic (influencers) to promote another “unlikable” topic (AI). the general public have visceral reactions to both right now
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The task economy has bigger work to do around human collaboration. The best marketplaces have always given people opportunity and freedom, and right now the data marketplace exchange doesn't feel fair. You hear it in the "underclass" whispers around Silicon Valley and the gross fascination with "renting humans". Companies in this space need to build like they're a future of work company where their own friends and family might be participants. That's at least how I think about it. The biggest constraint right now is quality out-of-distribution data, that's what we're building. The best way to get it is understanding the HCI mechanics of how you collect it. A lot of companies think payment is enough. They don't realize how much that mindset hurts data quality in the long run.
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not using llms will soon become a small analog mental exercise to stay sharp and clear - like writing by hand, doing mental math instead of calculator, reading paperback books, remembering names, no doomscrolling
Replying to @paulg
Not using LLMs to write for you won't be like not using Google Maps in a new city. It will be like choosing to run and lift weights, even though we now have machines that can transport us and lift weights for us.
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sunshine coffee and music – at San Francisco, CA
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“personal brand” is earned by building something enduring and in the process you just do whatever works that makes sense for you
experts: "personal branding is everything" real world: *website of a $60B startup founder*
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We’re Temple: the anti-survey company. We spent 2025 working with some of the top brands in the world to answer one question: how can they see what their customers see? From store execution to field marketing to product packaging, brands have been forced to rely on slow & inconsistent customer surveys for decades. Now, we’re super excited to redefine the category with our AI Mystery Shoppers, powered by best-in-class visual intelligence.
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moved from nyc to sf - traded cityscapes and convos about b2b saas to these views and convos about b2b saas
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went to a restaurant and saw robots so naturally had to write a Substack about it
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first Substack post ! why we at Temple are bullish on brick-and-mortar in this AI world. read more about it below:
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